The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

The Italian Stallion of designHave you been to the ‘new look’ Casa Ciro? It’s brilliant! Don’t worry – the food is still top notch. In fact, it’s even better than it was before…. Why did Casa Ciro re-brand? Because Ciro – just like us, realises the importance of reinvesting money back into a business to improve the look and make it even more successful. If you can’t remember what Casa Ciro looked like before (see below) – go to www.casaciro.co.uk to see their old website. If you haven’t been yet and don’t know where it is: 30/31 Marine Parade, Worthing BN11 3PT . Tel 01903 239090.TRUE FACT….. The colour of your corporate identity plays a huge impact on the success of your business. Do NOT use blue for food products or restaurants unless you want the customer to lose their appetite. Why? Natural blue food is not common except for blueberries and a few new ranges of blue-purple broccoli or potatoes. In general, foods are not blue unless they are mouldy. Think Stilton! If you want to lose weight – put your food on a blue plate. You will eat less. If you are interested in finding out more about how colour psychology will affect your business – give The Brand Doctor a call on 01903 824229.

Testimonial from Casa Ciro

Casa Ciro is a well established and very popular Italian restaurant on Worthing seafront. We have had seven years of successful trading. However, to coincide with our refurbishment and new colour scheme, we realised we needed to update our existing branding. The Brand Doctor did their research and came up with their design on time and within budget. Our new image has a really sleek feel and we have received many compliments – as well as being very happy with it ourselves. If your business needs an injection of life we would not hesitate in recommending the Brand Doctor. Ciro De Silvo, Casa Ciro, Marine Parade, Worthing

Rebrand before (left) after (right)

The MSF re-brand

The Brand Doctor are proud to boast a huge portfolio of ‘before and after’ re-brand success stories. One we are exceptionally proud of is Merchandising Sales Force (MSF). If you didn’t know this, MSF are a very successful field marketing company who offer people-based marketing solutions for the retail sector and their suppliers. For example, Morrisons, MAKRO, Unilever and other well known house-hold brands. To see their services in full, why not visit their website on www.msf-ltd.co.uk

Testimonial from the Sales and Marketing Director of MSF Ltd

Our company brief to The Brand Doctor was very open. Her detailed research on our company and target market allowed her creative flair to run in overdrive and we intend to use her skills in the future. The Brand Doctor has worked exceptionally hard on our complete corporate re-brand and delivered an imaginative and creative re-brand, on-budget and on-time. Sean Greenall, Sales and Marketing Director, MSF

Before the MSF rebrand

After a dose of the doctor’s medicine – The MSF rebrand

What do you think of the re-brand?

Do you know about the Worthing BID? You will do soon, as all Worthing businesses will be receiving the brochure (designed by The Brand Doctor) in the near future. A Business Improvement District (BID) is a precisely-defined geographical area of a town, city or any other commercial district where ratepayers have voted to invest collectively in local improvements in addition to those already delivered by the local authority and other bodies. The Worthing BID will work with local businesses to plan how to improve their own trading environment. The BID will be funded by a nominal 1% levy on business rates, operating for an initial five-year period. You will be voting to decide whether you want Worthing to spend over £1 million investment over five years on additional services that will increase footfall and trade, reduce retail theft and crime and deliver the initiatives that businesses want to receive. This includes:

• a cleaner and well-maintained town centre
• a safe and welcoming town centre
• a vibrant and well-marketed town centre

For further information please call: Sharon Clarke Worthing Town Centre Manager on 01903 203252 or log onto: www.worthingbid.co.uk