The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

Successful Target Practice

• Do you know if your product or service is still applicable to your target market?
• Has your target market changed since the recession?
  
• Has your target market changed since global warming?

If your business has been trading for a number of years, your previous target market has probably aged somewhat. Have you thought whether your company literature and wording is still attractive to your faithful loyal customers, who are in fact, still your target market?

We have two words to say to you. Silver Surfers. They may not have been silver when you first did business, but they are now. The 45+ age group is classed as the new teenager. As people are getting older, they are acting younger. These days, some men don’t get their mid life crisis until they are 60!

People change as they get older, so you need to adapt your product or service marketing so it is attractive. One of the biggest marketing mistakes is that businesses have just two lists: Existing customers and potential customers. Forget new business for one minute. Just take some time to think about your existing customers. Surely they deserve some TLC?

Why not categorise your existing customers into sub-lists? How long they have stayed loyal to you? How old are they? What sex are they? Why not send them a bespoke or personalised campaign, to make them feel special and to thank them for their business to date?

We have lots more ideas on how to make your target market feel really special, which in turn will help you to boost sales and beat the recession.

Why not visit our brand new sister company, The Success Surgery to find out how we can stretch your marketing budget by miles. Call us on 01903 824229 now, for a no obligation, confidential discussion.

We are really excited to announce that we have just started working with Tranquility Music to evolve their existing e-commerce website. Tranquility Music have a wonderful selection of relaxation, new age & ambient music from today’s leading artists. Genres include: The Angel Series, The Life Style Series, Llewellyn, Midori, Juliana, Medwyn Goodall, The Buddhist Series and the Spa Collection.

We have been enjoying listening to sample CDs to get us in the mood and the atmosphere in the surgery is definitely chilled!

So forget worrying about the credit crunch. All you need is a little aural tonic to aid relaxation and of course a little helping hand from us brand doctors!

Call 01903 824229 NOW if you would like us to give your website a makeover or rebuild.

Masters Fullers Accountants

We’ve been dying to tell you about this masterful rebrand! However, client confidentiality is important to us (and to our clients!), so we were good boys and girls and kept it a secret. MastersFuller is the result of a merger between two established professional accountants: LEV Masters in Goring, and Fuller & Co in Worthing.

Our brief was to create an upmarket image (no pink allowed!). It has to give the feeling of an established and trustworthy business. We chose blues, greys and brown colours as they are calming, trusting colours. The chart design shows growth, which is essential for business and personal life situations.

MastersFuller Accountants offers a wide range of accounting services including:

• Accounting
• Auditing
• Business Support
• Company Secretarial
• Private Client Service
• Corporate Finance

MastersFuller are based at 38 Salisbury Road, Worthing, West Sussex, BN11 1RD. You can contact them by telephoning 01903 205 948, or emailing: Info@MastersFuller.co.uk. www.MastersFuller.co.uk.

If you you are thinking of merging companies, it is important to think carefully about your new brand identity as you will need to reassure existing customers that things are good!

Call us on 01903 824229 or email: vicky@thebrandsurgery.co.uk for advice on branding.

Don’t forget to also visit our new baby sister company, The Success Surgery® for strategic and hands-on marketing advice.

Beat the recession, make an impression!

PS The photo on the brochure cover is from our very own stock photo library, www.TriggerSnappy.co.uk - stunning photos of ordinary towns and villages.

We wish all our clients and readers a happy and prosperous 2009.

We have excellent news for everyone. We are about to launch The Success Surgery®, the ultimate bespoke marketing service. If you are fed up with being given marketing advice, only to find that you haven’t got the time to dedicate to it, then look no further.

The Success Surgery® is your one-stop-shop. We will work on your marketing plan first, and then implement it, albeit in the form of telesales, designing or even stuffing envelopes.

We will be announcing our three exceptional value packages during the next week, so keep an eye out for our new website. Don’t miss out on our professional bespoke marketing solutions from The Success Surgery®, Sussex, England. We already have two clients looking forward to world domination and they are taking advantage of our January early bird offers!

We have three amazing packages which will suit any budget, so if you would like your business to shine the brightest, call Vicky on 01903 824229. Don’t forget our early bird specials. Call now.

Bespoke marketing solutions - www.thesuccesssurgery.co.uk

The Success Surgery