The Brand Surgery - Branding Agency, Graphic Design and Website Design in Worthing, West Sussex

Just in case you didn’t know … We have launched a national campaign to Rebrand Britain. We want to evolve Britain’s profile, so it is once again, known as the outstanding, innovative great British brand it used to be. Our campaign is called LET’S REBRAND BRITAIN. Click here to see the website! Please fill in our anonymous survey and tell us what you think of Britain!

For this project, have been busy researching to find the gemstones of the Britishness. We have been greatly helped by the fact that Britain’s Got Talent is screening just now. Susan Boyle, Hollie Steele and Diversity are (in our opinion) the most talented stars from the show so far. We need stars like Susan Doyle, Hollie Steele and Diversity to come forward and support Let’s Rebrand Britain, and to encourage other kids to explore their talents from a young age. Who knows, we could grow a whole new talented Britain, and anti-social behaviour and knife crime will become a thing of the past.

If you didn’t see Diversity Dance Group last night, then now is your chance! See our special story and another creative dance routine from Diversity dance routine by clicking here.

Diversity Dance Group

Brad Pitt does Bread Pitt

Good old Harvey Nichols’ does it again. We discovered these great postcards on the Creative Review blog and we thought we should share our find.

Whenever we’re meeting clients in London, we always manage to take a trip to Harvey Nichols. Now we have the perfect excuse to walk out with one of their carrier bags without breaking the bank! These postcards (designed by Ruan Milborrow and Mark Nightingale of Mr H) are perfect credit crunch friendly purchases!

If you are feeling a bit flusher, check out some of Harvey Nichols’ designer fashions for your feet and your body. Choose from some MARC JACOBS sandals or GEORGINA GOODMAN patent stilettos, or maybe some MIU MIU patent bow front peep toes. Of course there is also CHARLOTTE OLYMPIA, NICHOLAS KIRKWOOD, JONATHAN KELSEY or CHRISTIAN LOUBOUTIN.

Have fun!! Can you think of any other pun celebrities?

Russell Brand as Rissole BrandKate Moss does Skate Moss! Harvey Nichols

The Air Comfort Centre

We are proud to announce the birth of the Air Comfort Centre. We love a happy story to come out of the doom and gloom; so a happy story is what we’ve created.

Meet Mike Higginson. Mike is the director of the Air Comfort Centre in Worthing, West Sussex. What makes Mike’ story so special is that he was made redundant in December last year. However, he didn’t sit and grumble, or feel sorry for himself. Instead, he put the plans in place to set up his own business, and what better industry to set up in … One that Mike knows very well – the AIR industry. His next brilliant move was to take a trip to our surgery, full of brand doctors and nurses. And alas! A star was born …

Now our brief was … “We want you to make air conditioning cute!”. Plus Mike does have a obsession with polar bears (don’t ask), so the two went hand-in-hand. We added some orange, to give an all-round warmer, cuter feeling . Mike had the great idea of affiliating with Polar Bears International, and the World Wildlife Fund.

The Air Comfort Centre specialises in:

• Air conditioners
• Air purifiers
• Ceiling fans
• Dehumidifiers
• Evaporation coolers
• Fans
• Fan heaters
• Panel heaters
• Patio heaters
• Storage heaters
• Workshop heaters
• Humidifiers
• Insect killers
• Ozone generators
• Spares: vacuum cleaners, water filters, weather stations, and even illuminated garden knomes!

The Brand Surgery designed the logo, the corporate identity templates, the stationery, signage and web banner. Unfortunately, Mike was already tied into an Indian web company before we could get in. Tsssk. We have heard that the money you save in hiring these companies, does end up in timely frustration with language barriers – even if you do have an English middle-man. So our advice is think carefully before you invest in long-term ’solutions’ with language barriers.

If you have been made redundant, then don’t despair. Most millionaires come out of recessions! Think about setting up a business, and then take a trip to our surgery, where our brand doctors and nurses will ensure your business remains in a healthy state. Call Vicky on 01903 824229 for a friendly no-obligation chat! Or contact us on our CONTACT US (top left-hand grey tab).

OK, this is an American theory, but we all know the UK is not far behind. The above presentation was given at the recent Economist Conference. The Brand Bubble by John Gerzema and Ed Lebar says that we must embed energy and passsion into our brands to survive. We should be using Maslow’s hierarchy of needs, and must use compassion as well as passion within our marketing.

To see how this could help your business, call Vicky, our brand expert on 01903 824229.

Let's Rebrand Britain

Are you proud to be British? Do you think summertime, with meadows swaying in the winds? Do you think of innovation and forward thinking? Do you remember our unique history, our arts and culture? Or the monarchy? Our freedom? Nice happy feelings? Or do you think of Vicky Pollard, hoodies, knife crime, MRSA, bullies, tax, unemployment, wet weather, delayed trains because of leaves on the tracks? Matthew d’Ancona recently explored the meaning of ‘Britishness’ in a Radio 4’s programme. You can listen to it on iplayer.

If you like people and places, but not politics, then Let’s Rebrand Britain is for you! We want to find out how many of the British public would be behind helping us to make Britain, Great Britain again! Take part in our online survey and tell us what you think of Britain and how you would change it. Once we have the results, we will start to rebrand Britain, like we would rebrand a business – it is the same process, only on a much larger scale! Unless we all want to pay more tax, and take orders from above, we need to start doing something. So less of: “I remember when…”. This is your chance to take control

Let’s Rebrand Britain is looking for a large corporate company to partner with for this project. The company must be British and passionate about Rebranding Britain. Please call 01903 824229 or email us at info@rebrandbritain.co.uk if you have any useful contact information.

The Let’s Rebrand Britain website and idea has been designed and developed by The Brand Surgery.

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