The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

WORTHING LEISURE CENTRE BROCHURE DESIGN

Welcome to our latest rebrand – Worthing Leisure Centres and Fit 4. Fit 4 is an all inclusive membership which can be used at any of Worthing Leisure’s four sites: Worthing Leisure Centre, Aquarena, Davison Leisure Centre and Field Place Arts and Sports Complex.

Our design explained: We created a bright citrussy colour for each of the four centres which would be used throughout the brochures. We have also used one of our favourite fonts throughout the brochure, which gives the whole project a clean, sleek feel. We have created ‘branded’ cartons and water bottles to give Worthing Leisure an upmarket club feel. With increased stiff competition from private health clubs, we feel we have certainly put Worthing Leisure back on the map again! Our branding has also been used on the Worthing Leisure website.

If you would like The Brand Surgery to design your brochures, leaflets, and sales literature to give them a a breath of fresh air, then call Vicky on 01903 824229 for a confidential chat.

Vehicle and Van Livery Design

We were recently asked to design a campaign for Sunny Worthing. We were briefed that the design would grace London Victoria train station and a London taxi and the design should promote Worthing as an innovative and happening seaside resort. Jody and I couldn’t believe our luck! We thought we had woken up on the set of The Apprentice. Our dream job! You may also be aware that we also designed the Worthing Birdman logo, and the Worthing Town Centre Initiative logo.

The Sunny Worthing Campaign concept explained: We decided upon an art-deco design to complement many of Worthing’s Art Deco architecture. We then used Worthing photos in between the sun rays. The waves and clouds are made up of illustrated seashell shapes.

We are delighted with the result. The poster will be showing up at Victoria from the middle of July. If you would like to sample some of The Brand Surgery’s fine graphic design, give us a call on 01903 824229. All discussions are confidential.

PLEASE NOMINATE US IN THE WORTHING BUSINESS AWARDS 2009 TODAY BY CLICKING HERE

Thank you to everyone who nominated us during the 2008 Worthing Business Awards. Last year we were shortlisted for:

• Best Website • Best Microbiz • Best Marketing

We were proud to walk away with Best Microbiz 2008.

In between last year and this year, you may have noticed that has been a recession This has not stopped us! We restructured The Brand Surgery in good time to make our future rosy (pink of course), and in May, we took on a graduate graphic designer from Northbrook College, called Jody, and a web developer called Dean. Business is booming!

We realise your time is precious, and we truly appreciate your nominations for the following categories (one, two or all!):

• MicroBusiness of the Year Award 2009 (1 to 5 employees) Need we say more!?

Award description from the organisers: Whether home, office or workshop based, this is a showcase for those businesses with 1-5 employees. We want to receive nominations for dynamic and innovative businesses with customer service par-excellence and that little something extra which mark them out in the thriving ultra small sector.

• Business Marketing and Promotion Award 2009 For all our funky newsletters, doctors uniforms at networking and our PR (Worthing Birdman etc)

Award description from the organisers: We want to know which Worthing business is the best at marketing itself. Honesty, taste and integrity are a given but we’re looking for innovation and creativity whether in print, image, web or other media. So which Worthing business has done the best marketing job over the past year? You tell us.

• Business in the Community Award 2009 For www.letsrebrandbritain.co.uk and taking on work experience children from local schools

sponsored by:

Award description from the organisers: So many Worthing Businesses give so much back. Whether it’s charity work, helping schools and colleges, or community groups this award is designed to say a big thank you to a business that takes time to care. Voted for by Worthing Herald readers.

• Education, Training and Development Award 2009 Our unique training formula to transform Jody from graduate to commercial graphic designer, and the work experience kids from Worthing schools we take on.

sponsored by:

Award description from the organisers: Education, training and employee development are the keys to business success. The winner of this category will have demonstrated real commitment to developing and motivating their workforce at a time when the cost/benefit equation is more important than ever.

• Worthing Business Person of the Year 2009 For Vicky Vaughan – THE BOSS! For her continuing strength, stamina, GSOH (even in a recession) and passion to exterminate bad branding and to help her clients’ businesses grow.

sponsored by:

Award description from the organisers: Ego, personality, humour, business savvy, commitment and a fair smattering of humanity? You decide. In this category we’re looking for Worthing’s Business Person of the Year 2009. This winner will surely stand out from the crowd.

PLEASE NOMINATE US TODAY BY CLICKING HERE.

Thank you for your time. Lots of love from The Brand Surgery Team, Vicky, Jody and Dean!

Worthing International Birdman

We are FLYING OFF THE END OF WORTHING PIER as part of Worthing Birdman. As you may know, we were more like the DROWNED RATS last year, thanks to the traditional British weather! This year we are crossing everything we have and preying for a beautiful ‘windless’ day. For those of you who were kind enough to donate via this site last year, your donations were passed direct to our chosen charities (Worthing Churches Homeless Project and Chestnut Tree House children’s hospice).

This year, due to popular demand we have decided to raise money for Chestnut Tree House. Vicky (The Brand Surgery boss) is being joined by Neeru Kareer (ex Planning Consultant Extra-ordinaire from Worthing Borough Council). And helping to push these birds to full flight is Andrew Sparsis, from Worthing’s BEST fine dining restaurants, Food and The Fish Factory. You will enjoy seeing us all dressed up – maximum pleasure guaranteed!

So please sponsor us now – click here to do so! Worthing Birdman takes place over the weekend of 22nd/23rd August 2009. You can watch us flying off the end of the pier from 10am on Sunday 23rd August. There may be an extra twist of something very special – but you’ll have to join in the fun to see it. The Gadget Show are also there and this event is being televised!

Donating through Justgiving is quick, easy and totally secure. It’s also the most efficient way to sponsor us: Chestnut Tree House, based near Worthing, gets your money faster and, if you’re a UK taxpayer, Justgiving makes sure 25% in Gift Aid, plus a 3% supplement, are added to your donation.

We are planning on celebrating our ‘hopeful’ victory (staying alive and relatively un-injured), by relaxing with a few drinks in Worthing afterwards. If you are are around – you are welcome to come and buy us some drinks

We look forward to seeing you there.

Lots of love from The Brand Doctor, Matron Sparsis and Nurse Neeru xxx

PS The poster above was designed by The Brand Surgery, graphic and web designers, West Sussex. The Carry on Doctor artwork is taken from the Carry on Doctor original posters and packaging.

The Brand Surgery goes green

Hey look! The boss has gone greentastic! She’s only recycling her old recycle bins from Worthing Borough Council as plant tubs. What fantastic planters these tubs make! Vicky has planted sugar snap peas, and potatoes and they are almost bursting out the planters waiting to be eaten! Can you get more eco than that?

Along with recyling all her empty wine bottles (and there is a lot of them) we are well on the way to be carbon neutral, along with celebrities like Matt Bellamy, frontman of rock band Muse.

We’ve found these cool websites if you are interesting in following in our footsteps!

• www.Carbonoffset.com
• www.globalcool.org
• funkyeco.sourcingeco.com/

If you fancy saving money on your print bills, whilst saving the planet at the same time, give us a call! We have lots of green e-marketing solutions such as blogging and e-shot, e-zine, and e-newsletter design, and of course, brilliant website design and development. Call Vicky on 01903 824229 for a confidential, no obligation chat.

Blogging services

Blogging … SEO … Keywords … What does it all mean?

The word ‘blog’ is an abbreviation of weblog. Weblog is a log of activities that the blogger has been up to (ooh err). Every organisation, business, charity and artist should keep a blog to encourage visitors to their website, which in turn generates sales. Some organisations even use a blog site as their main website.

To see a good example of blogging, click here

Within one hour of writing of our article on Rebrand Margate, The Brand Surgery website launched to Page 1, No. 3 of Google (if one typed Rebrand Margate into the search bar). This demonstrates how the power of blogging is an excellent tool for search engine optimisation (SEO)! Search Engines such as Google love fresh content, so writing a blog means your website will be searched regularly!

We can hear you asking … “Would anyone who typed in Rebrand Margate be a good potential customer to us?”. We guestimated that the appeal of The Apprentice would be huge and that out of the 1000s of people that clicked on our website, we would get one enquiry. We got ten. Not bad for one hour of random blogging.

Also, the more interesting your website is, the more people will come back to visit and back links will be created – another brilliant SEO tool! Blogs give your site more credibility and thus will generate interest especially if you use the right keywords, which is what The Brand Surgery will help you with.

From only £150pm, we will write one blog entry per week using stories and keywords related to YOUR business.

Call us on +44 (0)1903 824229 or email vicky@thebrandsurgery.co.uk to find out more about how blog can dramatically increase your website traffic and sales.

If all this is double dutch to you, and you feel you and your colleagues would benefit from a spot of gobbledegoop-FREE training, call us on 01903 824229 NOW!