The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

Thank you to everyone who sponsored us for Worthing International Birdman. We raised £500 for Chestnut Tree House. Thank you.

The Studio IV website has got some fantastic shots of the day – including one of the Boss – not very gracefully entering the rescue boat! Click here to see Vicky smiling how you have never seen her smiling before!

Vicky flying high by Sarah Headworth

Andy Sparsis, Neeru Kareer and Vicky Vaughan

The Brand Surgery team celebrate

We’re celebrating! We received a call to say we had been nominated for the customer care award in the Worthing Business Awards 2009.

We are delighted to have been nominated for the Customer Care award.

We believe that customer care is key and we train all our staff to treat each of our clients with TLC – as though they are our only client. As we grow we are putting systems in place so that our customers always feel extra special.

The Brand Surgery offer creative solutions such as logo design, leaflet design and website design for business setups to full publishing services for PLCs. No matter what size the client is, we remember that each client is a ‘human’ with feelings.

When we help business set-ups, we know having been in their position once, how scary it can all feel, so we try to hold their hand all the way. We try to imagine what it would be like to be in our customers’ shoes. It is so important that businesses recognise that just satisfying a customer is not enough: Exceeding a client’s expectations is our policy.

It is a shame that some huge companies with large call-centres do not train their staff well enough to make their customers feel important. All these companies tend to care about is their bottom line. We have recently experienced poor mishandling from a large business and we had to contact the Ombudsman to get a response. It makes us mad when businesses don’t respond to complaints and they hide away, or pass the buck.

Customer loyalty is key to staying ahead in business, and if you don’t treat your customers well, they will not stay loyal. We have been working with the same clients since 2001 when our business opened which we think demonstrates why we were nominated for the Customer Care award.

The photo above was taken by by Studio IV Photography. We were very impressed by Studio IV and would recommend them to anyone business who would like a staff photoshoot. They have worked with Splash FM and have an impressive World Superbike portfolio.

Call Vicky at The Brand Surgery 01903 824229 if you would like us to give your business some TLC.

Explosive stuff – Top Gear VW Advertising Campaign

If you watched Top Gear last night – you will see that advertising is not as easy as it looks! It was hilarious – and it proves that you should leave the creative stuff to us experts!

For this week’s Top Gear challenge, Jeremy Clarkson and James May tried to create their own TV ad campaign for the diesel version of Volkswagen Scirocco. Like all creative campaigns, the agency must ’sample’ the product for themselves so they can base their concept on theory. Unfortunately, Jeremy and James liked the car, but it was ruined by the fact it had a diesel engine and was sluggish. How do you spin something positive out of that? It’s tough at the top you know.

In this case the boys needed to focus on the Scirocco making diesel exciting! We all know Top Gear is not serious, and deep down we know that Jeremy and James were ‘avin’ a laugh when presenting their ad campaign concepts! Or were they?

Jeremy presented a clip of a Scirocco on a track with the background exploding! The voice over – “The new Volkswagen Scirocco diesel… It’s explosive. From explosions, to mother-in-law jokes, to blood and guts – this was another Top Gear challenge that had me in stitches. You can see the last night’s Top Gear show by clicking here

So the moral of the story is …. If you have a product to advertise, don’t leave the campaign to chance, call The Brand Surgery on 01903 824229 for a confidential chat. Whether it’s a new mobile phone, a new disposable nappy or a DIY plastic surgery kit – we can turn your campaign into success! From online banner adverts to adverts for magazines and newspapers, to posters at Victoria Station – we will advise and design you the best kind of advertising for your product or service.