The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

Branding magic

We started working with magicman® last year. The brief was to take this amazing company to the next level whilst sticking to a realistic budget. We have now finished the logo, stationery and are currently working on the brochures and website which are due to be launched shortly. You may well of driven past the striking magicman® livery which we also designed.

magicman® are a repair and resurfacing specialist company and are the UK’s only ISO-9001:2000 registered construction repair company. So if you have any chips or dents in your doors, flooring, kitchen units & worktops, baths showers basins, uPVC, ceramic tiles, facades, cladding, powder coating, bath, magicman® are your solution.

magicman® work with both the domestic and commercial sectors, so the brief requested that we create a logo which would appeal to everyone. magicman® work with many industries including construction, insurance, government and residential markets across the UK. magicman’s® purpose is to repair damaged items in situ by our nationwide team of technicians – so you can save money by avoiding replacing items of furniture.

If you would like The Brand Surgery® to take your business to the next level, let us evolve and refresh your logo, marketing collateral and website. Call us now for a free confidential chat on 01903 824229.

Autumn offers from The Brand Surgery

Can you believe we are into September already? The Brand Surgery have cooked up three amazing offers for Autumn 2009. Choose from:

• £100 off bespoke logo design which includes FREE stationery design.
• Amazing blog offers at only £40 per blog entry per week. Price guaranteed for one year if you book in September.
• 50% off of our standard page rate for brochure and leaflet design if you book in September 2009.

Terms and conditions do apply to all of our offers, but they are very reasonable!

Just in case you’re wondering what all this blogging is about? Blogging helps to keep your website fresh which Google and other search engines love! If the correct keywords are used, then your website can make it to the top in a matter of hours! You should keep your blog up-to-date and write it on a weekly, or even better, daily basis.

We write blogs for a number of businesses including:

• AVS Fencing
• Countryman Inn, Shipley
• Proto Restaurant Group

AUTUMN OFFER! Just incase you missed the above offer. We are offering a creative blog writing service of £40 per entry – approx £160pm. This service includes us researching keywords relevant to your target market. This tells us what keywords your customers would type in to find a business such as yours.

This offer is available until the end of September 2009. Call Vicky now on 01903 824229 for a free confidential chat about blogging or any other creative service you are interested in.

SMS marketing service from The Brand Surgery

We are now able to offer our customers an amazing marketing tool. SMS is an excellent form of marketing because most people take their mobile phones everywhere, and most people read virtually all text messages! Therefore, SMS is an excellent marketing tool for time sensitive messages – with texts starting from only 5p per message.

Industries that can hugely benefit from SMS marketing are:
• Beauty & hair salons, dentists, doctors, hospitals (individual SMS reminders)
• Recruitment agencies (bulk SMS – send jobs to candidates – much cheaper than phoning!)
• Retail (latest offers and events)
• Restaurants (entertainment and offers)
• Schools and colleges (school shut downs and reminders)
• Local government (Don’t forget to vote!)
• Software developers (build SMS marketing directly into your software for impressive seamless solutions)
• Cinemas & theatres (events and promotions)
• Travel & transport (service updates / delays etc)

A few interesting facts and figures from Mobile Data Association:
• 212,616,000 SMS texts are sent person-to-person in the UK each DAY!
• The UK has seen a 30% growth year-on-year on SMS messaging
• MMS are gradually replacing postcards with the introduction of cameras – Wish you were here!

Setting up an account is so easy! Call Vicky on 01903 824229 NOW or email vicky@thebrandsurgery.co.uk.

Budget website service from The Brand Surgery

Are you, or do you know someone who is setting up in business soon? They need to get it right from the start, and we can help them with our new budget website service designed to help smaller businesses during the recession. A simple 3-page website will cost from just £399 and will give your business the essential web presence it needs. You will receive a bespoke design – we don’t do templates!

These simple sites will include a:

• Home page
• About us page
• Contact  form

You can choose from a range of bolt-ons such as:

• Logo update - does your logo look a little tired? Need a revamp? We will give your logo a new lease of life. Prices start from £250.
• Marketing advice – have you lost your way? Or have you forgotten what your customers want? We can help you get back on track. Marketing plan consultancy health check from only £75.
• Blog set-up - we will set you up on blog so can get started straight away. From only £99 setup fee.
• Blog creative writing service – our copywriting team research the keywords your customers would use and create a blog which is interesting to read and will keep browsers on your site for longer. From only £40 per blog entry.
• E-newsletter writing service – to keep customers informed of your latest offers. We can purchase a database or work with your existing list and create an email to promote your offers and promotions. From only £75.
• SMS marketing – simple solution which instantly updates your customers when they’re on the go. From only 5p per message. Our new SMS service will save you time and money.
• E-commerce – do you have products or music to sell online? No problem. So do our other customers. Give us a call on 01903  824229.
• Legal check - Failure to display the correct information on your website could result in a £1000 fine. We will ensure your website is legal. From only £75 for a legal check to give you peace-of-mind.

Call us on 01903 824229 for a confidential chat. We look forward to hearing from you soon.

We are introducing a new blog feature: GRAND BRANDS. We are judging product packaging on graphic design expertise, planet-friendliness and brand promise as well as the product itself. We got the idea for this feature when we came across Kitty-Hoots Organic Catnip at Pets at Home in Worthing. We were not looking for catnip, however, this product shone out against its rivals on the shelf, and we had a Eureka moment! We believe that manufacturers who produce purrrrfect planet-friendly packaging should be given some recognition and credit!

The judging and reviews will be as follows – all out of 5 points.

• Eye-catching design? The overall graphic design of the packaging. Did the packaging design make us impulse buy? Was the packaging eye-catching and easy to read?
• Useful packaging design? Did the graphic design include the most important details of the product. Were any warnings printed on the outside of the packaging? There is nothing worse than buying a product and getting home to discover you need another product to use it, or that you cannot use the product on a certain kind of skin/carpet/fabric etc. Exclusions should be printed on the outside of a product’s packaging.
• Customer interaction? Does the graphic design create a customer dialogue – eg competition, feedback, prize draw etc.
• Can the packaging be recycled? Most manufacturers are printing/producing packaging which can be recycled. We, as a planet-friendly company, try to only purchase products with recyclable packaging.
• Minimal packaging? Does the product use unnecessary packaging or it is planet-friendly?
• Delivers the promise? Does the product live up to the claims on the packaging?
• Product pricing? Is the product price good value compared to it’s rivals?
• Easily available? Is the product easily available in a large number of stores to purchase?

Kitty Hoots Organic Catnip

PRODUCT NAME: Kitty Hoots Zoom around the Room Organic Catnip

• PRICE: £1.99 from Pets at Home, Worthing
• Eye-catching design? I was not looking for catnip, but the mad, bright pink, orange and lime green packing screamed BUY ME!!! The bright packaging was minimal with a crazy handwritten font – and has an organic feel about it. When you look at the packaging you are ‘living the experience’. Great graphic design in our opinion. When you open the product up, the experience continues. There are instructions to ‘watch your cat go crazy’. My cat did! You can send movies of your cat going (nice and funny) crazy to the manufacturers website: www.kittyhoots.com. Please note that you do get directed to a new website called www.fatcatinc.com. This is the only reason we gave the product 4/5 as it should be updated. Guess the manufacturers are using old stock up first. Great graphic design fused with minimal packaging proves impulse purchases are possible.
• Useful packaging design? Handwritten font is all-over-the-place-mad-crazy, but it works! No warnings necessary on the packaging design, as catnip is a natural product and it is organic of course.
• Customer interaction? You can send your mad movies and photos to the manufacturers at www.kittyhoots.com.
• Can the packaging be recycled? The outer cardboard packaging can be recycled. The plastic pouch the catnip is can’t be recycled, but the pouch makes up 5% of the overall packaging so we approve.
• Minimal packaging? Yes!! Clever minimal packaging, yet does not compromise from the attraction of the product.
• Delivers the promise? Our cats went crazy for this product. They can even smell it when it is locked away in the draw.
• Product pricing? £1.99. Average price amongst its rivals.
• Easily available? This particular product is in Pets at Home, however, www.kittyhoots.com products are available online at a number of other online stores.

Kitty hoots packaging