|Creative Chartered Marketers | Branding Consultancy

Here is a testimonial letter from our client, Robb Harris, Astute Investment Planning!

Dear Vicky

The invitations for Benn’s party were just perfect. On a business note, I would like to say that I have received a number of compliments regarding my stationery. I have been told that the branding looks extremely professional, fresh, modern and striking. I would have no question in recommending your services to anyone who is seeking either a rebrand or a start up.
Kind regards
Robb Harris

Need we say more?

Astute Investment logo design and corporate identity

Worthing RFC and The Brand Surgery

We are pleased to announce that we have just signed contracts and will be working with Worthing Rugby Club. This means that we will be offering all sponsors, friends and colleagues of Worthing Rugby Club a one hour session of  branding advice absolutely free!

Networking your way to Success

As part of our commitment to help local clubs and organisations, we will also be helping Worthing Rugby Club to find new sponsors by promoting this amazing new package. If, like us, you consider business networking to be one of the most effective methods of gaining business, you should give us a call and we can tell you more about this amazing package.

This package promotes an old saying: Givers Gain. It is only open to businesses who are prepared to GIVE an incentive to Worthing Rugby Club members, friends and colleagues. Giving to receive is an excellent way of marketing your business, and the package below means that you can get everything below for just £650 if you are prepared to offer an incentive to Worthing Rugby Club members, friends and colleagues. The only tiny catch is that we would need a commitment in the way of part payment (deposit) by Friday 18th December.

1. A large pitch-side, pitch-facing advertising billboard (3,000mm x 1,000mm) in a premium location, guaranteeing you maximum exposure and community kudos
2. Run regular seminars and workshops, including ‘Questions and Answers’ opportunities with our corporate members
3. Exclusive access to the club’s membership database for private mail-shots and promoting special offers such as additional discounts and incentives
4. Direct access, via networking, to our corporate partners such as ARGYLL, Mortgages Options, Michael Jones, Yeomans, Winner Plant Hire and Splash FM to name but a few
5. Exclusive access to corporate partners on your company headed paper. An opportunity for offers, promotions and incentives, which you are free to change as you see fit – nothing has to be set in stone!
6. Direct access, four times a year, to the entire club/commercial membership database via an electronic ehack newsletter, which is also offered as an easy-to-navigate online magazine – two excellent viewing options for both club, community and corporate members. You will be allocated space in this online magazine for advertising, advertorials, editorials, competitions and reader-offers
7. Facilities for displaying promotional material on match-days, social and corporate events
8. Access to our mini, junior and youth members (over 500 children are registered to play for the club) – over 1,000 parents many of which are local company Directors and business owners with a high disposable income
9. Use of the Worthing RFC crest and Raiders (1st XV) brand, plus action-shot images, in your marketing and promotional material, including website (artwork is subject to written sign-off from the club)
10. Your logo, company profile and web link featured on the club’s official website, ensuring maximum traffic generation (please consult www.worthingrfc.com)
11. Permission to display your company brochures, flyers, business cards and other point-of-sale material strategically within the clubhouse, which is used by over 2,000 visitors per week. Visitors are able to read or take away your promotional material and then contact your organisation at a later date
12. Two match-day passes for the whole of the 2009/10 and 2010/11 seasons
13. Quarterly business networking events, including refreshments, at the rugby club and other prestigious local venues
14. Players’ and coaches’ endorsements including appearances at your corporate events such as business-networking meetings and exhibitions (subject to availability)
15. Use of the clubhouse and club facilities for your own corporate events, meetings and private functions at heavily discounted/preferential rates
16. The opportunity to purchase tickets for rugby internationals (subject to availability), including the Autumn Internationals and RBS 6-Nations Internationals

The Brand Surgery will not make a bean out of this! We are simply helping a non-profit organisation in hard times! In our opinion, this offer is too good to miss.

Call Vicky on 01903 824229 for further details.

Use colours to increase your sales

Used correctly, colours can significantly increase your sales.

Used correctly, colours can boost your sales. It’s all to do with colour psychology and colour symbolism. If you didn’t know this – colour symbolism is to do with association (colour links to traditions and religions). Whereas colour psychology is how light reflects off objects. Both colour symbolism and colour psychology will have a significant impact on the sales of your business.

If you are setting up in business and are planning to go global, then you should think carefully about colour. Positive colours in the UK can be negative abroad and vice versa. Therefore, your colour choice is as important as your company name. For example, in China, black can mean trust and high quality. In Britain we wear black for mourning, yet we also wear black dresses for celebrating.

True Blue
You should never use blue for food packaging, but blue is great for solicitors and accountants. Why? Blue is the colour of mould and poisonous berries. People on diets would do well to replace their refrigerator light bulb with a blue light bulb – the blue light will suppress your appetite.

On the positive side, blue is the colour of nature. Think of the sky and the sea, which is calming and we feel safe when the sky and sea are blue. Police (worldwide) wear dark blue uniforms. Blue is a great colour for people in authority and if you want to evoke a feeling of trust.

Think Pink
You may have noticed that we like the colour pink here! Pink is a great colour and it has even been known to reduce the feeling of violence as it is a calming colour. In Texas, prison cells are painted pink and inmates wear pink to calm them down – and this includes the male inmates!

With the above in mind, you need to pay particular attention to the colour of your corporate branding including websites, exhibition stands and marketing collateral. If you would like to know more about how correct use of colour can improve your sales, call Vicky at The Brand Surgery on 01903  824229.

The Brand Surgery meets Todd Carty

Todd Carty is a good example of how one can adapt oneself to attract a particular target audience. From a heart throb in “Grange Hill”, to a 13-year stint as Mark Fowler in “EastEnders”, to a dodgy copper PC Gabriel Kent in ITV’s “The Bill”, to ice skating spectacular in “Dancing on Ice”. In between, Todd Carty has worked on radio, stage and has been directing and producing programmes such as “Doctors” and “The Perfect Burger”.

Does your company branding appeal to both ends of the spectrum?

Is your company branding as flexible as Todd Carty? Depending on your company’s services and products, it may need to appeal to a wide range of demographics. Take a theatre producing its bi-annual theatre programme or website: The design would need to appeal to customers wanting to see a Shakespeare performance through to the latest comedy – perhaps Eddie Izzard. Some people may want to see both! How do you know what design and wording appeals to your customers? Simple. It’s called research.

If you don’t have time to do the research, then leave it to us. Before our brand doctors and nurses even start on writing copy, designing brochures or corporate identity – we spend time looking at your competition and studying your target market, so you know that your marketing collateral will tick the boxes, and achieve sales.

If you would like to find out more about your target market and competitor research, call us on 01903  824229.

The silly season has arrived! We have decided not to send paper Christmas cards this year! Instead, we are saving the planet with these silly video greetings from Jib Jab.

Don’t forget our wonderful pre-Christmas offers. You will have bundles of fun! Click here to see these amazing marketing offers – only valid until this Friday. They include design and print – including posters, roll-up banners, flyers, leaflets, stationery and logo design. You can also add our business website design and development packages to these bundles.

You can always reserve these packages by paying a small deposit now and starting them in the new year when you’ve had a good rest. So if your business could do with a freshen up, give us a call on 01903 824229.

Click on the arrow to see our special Christmas greeting. Enjoy the festivities!

To get in the mood for Christmas, we have launched our new marketing bundles of joy! There is something for everyone: retail, start-ups, exhibitions and flyer bundles. All our bundles include BESPOKE design and print.

If you would like to add something to your marketing bundle which is not listed – no problem – call us on 01903 824229 and we can quote separately. Don’t forget, we can also help you with:

• Websites (from simple 3 page websites to complex CMS and ecommerce)
• Copywriting
• Blog writing
• Enewsletters
• Printed newsletters and magazines

The bundles are listed below, or you can click on the image above. Please note that all bundle prices exclude VAT and delivery. Our usual design terms and conditions apply which will be supplied upon request.

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Retail Bundle (ONLY £950 including design & print)

retail bundle

• 2 x A1 posters (200gsm silk, Single sided print. Add one more poster. Add £25 to bundle cost)
• Eco flex pavement stand (aluminium panel, double sided print)
• 500 business cards (400gsm matt laminated, double sided print)
• 1000 A6 flyers (300gsm silk, double sided print)
• ADD LOGO DESIGN! Only £495 extra
• Call us on 01903 824229

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Startup Bundle (ONLY £1350 including design & print and logo design)

Startup bundle

• BESPOKE LOGO DESIGN included
• 500 A6 flyers (300gsm silk, Double sided print, Go 1000. Add £50 to bundle price)
• 500 A4 lettterheads (120gsm bond, single sided print, go 1000 + £30 to bundle price)
• 500 business cards (400gsm matt laminated, double sided print)
• 500 DL compslips (120gsm bond, single sided print. Go 1000 + £30 to bundle price)
• Luxury roll-up banner (850 x 2000mm Add light for £40 extra on bundle price)
• Call us on 01903 824229

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Exhibition Bundle (ONLY £900 including design & print)

Exhibition bundle

• Roll-up banner – standard (EuroStand 850 x 2000mm, Sandtex graphic. Go delux add £75 to bundle price)
• 1000 business cards (400gsm matt laminated, double sided print)
• 1000 A6 flyers (300gsm silk, double sided print. Go to 5000, add £50 to bundle price)
• Call us on 01903 824229

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Flyer Bundle (ONLY £795 including design and print)

Flyer bundle

• 1000 A6 flyers (120gsm bond, single sided print. Go A5. Only £85 extra)
• 50 A3 posters (170gsm silk, single sided print Go 100, add  £45 extra)
• 500 Business cards (400gsm matt laminated, double sided. 2nd set only £55 extra)
• ADD LOGO DESIGN (Add £495 to bundle price)
• Call us on 01903 824229

Call us on 01903 824229 BEFORE Thursday December 17th to order your amazing marketing bundle of joy!