The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

The magicman rebrand included new logo, brochure, website and livery.

We are very proud of our latest achievement – the magicman® rebrand!

Way back last year we created a stunning new look for magicman®. Our brief was that they wanted to move the company onto the bigger things, and hence they required a new corporate look. The brief including a new logo, brochure, website and livery, plus signage for their new executive offices.

We created the magicman® logo in a variety of formats, all which can be used in various mediums eg. for press advertising (black and white version of logo), white logo for placing on dark backgrounds, blue logo for placing on white backgrounds. The accent colours are a warm lime green and stone colour. This client didn’t require a branding toolbox, however branding toolboxes are part of our platinum brand consultation service and are excellent to send out if you are having adverts designed, or to promotional product companies.

You will see we kept the dark blue for the rebrand, plus we kept the ’star’ as the ‘dot’ on the ‘i’ of magicman® – just a tadge more tasteful.

The new magicman® logo, just like The Brand Surgery logo, is a registered trademark and we recommend that if you want your company to ‘go large’ you should also do the same.

We are now well on the way with the website, and hope that before long we will be blogging about another magic success.

Branding tips

We always recommend that a business rebrands every four to five years as fashions change and old logos look stale. It needn’t be a total evolution. Perhaps just a simple font or shape modification will do in many cases. In my new book, DO A MADONNA!™, I show you some of the larger companies that have successfully rebranded – and in some cases the change is minimal. It is important that when you rebrand, you are still attractive and recognisable to your target audience. CONFUSION = MISTRUST. If you want customers to invest in your services, you must gain their trust and loyalty.

In case you are new to our blogs, you may not know that that we do have a new online brochure service if you are worried about the cost of print – a rebrand need not cost the earth.

Call Vicky at The Brand Surgery, branding agency serving Brighton, Arundel, Chichester, Crawley Horsham, Littlehampton, Worthing, and the rest of West Sussex on 01903 824229.

Happy branding!

Magicman rebrand included logo, brochure, website, livery, signage, uniforms

Worthing Idol 2010Worthing Idol 2010 - Only 36 places available.

A brand new talent show in the style of Britain’s Got Talent is coming to Worthing soon! Talent Within You are launching Worthing Idol 2010 which takes place on August Bank Holiday, 30th August 2010 in South Street, Worthing (just down the steps from the Guildbourne Centre).

Talent Within You helps children and young adults to develop their talent and to take it to the next level by raising funds from local businesses. You may remember Jack Ford, Olympic hopeful who with the help of Talent Within You, danced with Todd Carty on Worthing’s annual ice rink in January. Worthing Town Centre Initiative have kindly funded Worthing Idol 2010 which takes place from 12pm to 3pm, with prize-giving from 3.30pm.

This talent competition is open to anybody up to the age of 18. Talents can range from singing, dancing, magic, comedy. Anything that will entertain the audience! All contestants will receive a Worthing Idol 2010 medal, and the main winner will receive £250 towards taking their talent to the next level. Terms and conditions do apply to the prize money.

HURRY UP AND ENTER! THE POSTERS HAVE ONLY BEEN UP FOR FIVE DAYS AND WE HAVE HAD LOTS OF ENTRIES.

The judges are three well-known local Wor-lebrities: No Simon Cowell to be seen anywhere!

• Tim Loughton MP, Parliamentary Under Secretary of State for Children and Families
• Amelia Regnante, Regnante School of Performing Arts
• Andy Sparsis, Proto Restaurant Group

Contestants need to book soon as there are on 36 places available. The stage is covered in case of bad weather, and will be 12’ x 16’, so small groups are allowed.

Download an application form from the website: www.talentwithinyou.org.uk.

Talent Within You is the idea of Vicky Vaughan who wanted to reduce street crime and violence by giving kids a purpose in life. The Brand Surgery has designed the logo, the website and all the promotional material for Talent Within You. We have also worked on all the PR. We are working hard to make Talent Within You a registered charity and we need £5000 in total to do this. Once we are a charity, we can apply for grants and help more children develop their talent. Please help us by fundraising, so we can help more children and make the streets of Britain a safer place to live, work and play.

DO A MADONNA

The day has finally come. DO A MADONNA!™ has been printed! Hoorah!

The book should be available on Amazon.co.uk within the next two weeks. However, you can pre-order the book on the website by clicking here.

Writing a book has been a steep learning curve. The writing was the easy part! The proofing, liaising with the print company and pre-press was the main challenge – and we deal with pre-press departments every day! I can’t imagine what it would be like dealing with these book printing companies if you had no experience whatsoever.

With the above said, we are looking forward to marketing DO A MADONNA and I am looking for speaking opportunities to launch it. So if you know of a venue or organisation who would like to book an interesting talk, this is the one for them. Guaranteed to stimulate people, even during the graveyard shift!

A little bit about DO A MADONNA …

Keeping your brand alive takes much more than plonking a new logo on a new brochure or website. You are your business and this ten-step book will help you on your way to business success. DO A MADONNA!™ is a handy-sized book which will help you discover the ten secrets of successful branding and it also contains tips on colour psychology, plus much more!

You will learn that even well known companies make branding blunders. DO A MADONNA!™ will teach you how to learn from their mistakes

It’s time to get your business into the groove. It’s time to Express Yourself! Soon your business will be good enough to grace the cover of Vogue!

Priced at only £10. Let Your journey to WORLD DOMINATION begin.

5% of all book profits go towards Madonna’s charity: http://www.raisingmalawi.org

Click to launch the full edition in a new window.

We've been shortlisted for The Southern Business Awards

It’s award time again! We’ve been shortlisted for the Southern Business Awards in the Small Business category which takes place at The Grand Hotel in Brighton on 3rd September 2010. We have some stiff competition as we are up against Denton Motors in Worthing, Newhaven Enterprise Centre, Shopper Anonymous, St Leonards-on-Sea and Cake Box in Hastings.

We are proud to of been shortlisted, and wish the best of British to all the companies that have also been shortlisted, particularly our client Proto Restaurant Group who are shortlisted for Employer of the Year.

You may remember that last year we were awarded the Business Marketing and Promotion Award 2010 in the Worthing Business Awards. We are very proud of our achievement and put it down to our ethos in business which is:

The Brand Surgery believes in the principle of ‘givers gain’. We give branding advice and give help to businesses by offering high-end branding services at realistic prices. Our tried and tested formula to marketing is ‘HONESTY’ and ‘HELPING OTHERS’. We help businesses and we put ourselves in their shoes. We believe that using honesty when helping our clients with their marketing and promotions is the way forward.

Clients we have helped are so pleased with our expertise that they have passed our name to other businesses that also want to grow. We have advised all of our clients that good branding, marketing and promotions are the key to standing out, especially when the economy is tough. Customers are going to buy from businesses that look professional and established. The customers that have taken our branding advice have thrived throughout the recession.

Everything we advise our clients to do we test on our business first – from website design, to logo design, to customer care to the envelopes we post our marketing packs in. ‘Give’ as you would like to ‘receive’ is our motto for helping businesses to grow.

If you like our business philosophy, then we would love to work with you.

Visit our website www.thebrandsurgery.co.uk or call 01903 824229.

Like the beautiful back end of a bus

Do you remember the launch of the brand new Coastliner 700 double-decker buses way back in March? Well they’ve now given birth to baby single-deckers!

We’ve been working closely with Stagecoach South to rebrand the new environmentally friendly single-decker buses, and you can see photos of mummy and baby next to each other. Cute!

You can read the previous blog by clicking here. And you can see the set of illustrations by clicking here.

Finally, don’t forget that the new N700 nightbus will be working from 6th June. You can read our blog about it by clicking here. You can travel between Worthing and Brighton up to 3.30am! The bus will also be travelling through areas like Durrington and other areas where it doesn’t normally travel during the day. Click here to find out more and download the N700 timetable.

If you like our illustration work we would be pleased to discuss how illustrations can help project your brand image in a positive way:

• Websites
• Brochures and leaflets
• Posters
• Newsletters and magazines
• Books
• Exhibition graphics
• Livery signage
• Packaging

Call The Brand Surgery team on 01903 824229 and we will be pleased to help you.

Coastliner 700 bus design by The Brand Surgery