The Brand Surgery - Branding Agency, Graphic Design and Website Design in Worthing, West Sussex

Worthing Idol 2010 is nearly upon us. Wow! What an experience it has been organising a talent show on behalf of my charity, Talent Within You – if you need a launch party organising – now you know who to call: The Brand Surgery!

Worthing Idol takes place at Worthing Lido on Bank Holiday Monday 30th August 2010 between 12 noon and 3.30pm. It has already been pointed out that Lido is an anagram of Idol – so the location was obviously meant to be. We are all doing a ’sun dance’ in the office so that the weather is nice to us on Monday.

The line-up for Worthing Idol 2010 is amazing. You can click here to see it. Simon Cowell would be most envious if he saw the show – it is official – Worthing has definitely got talent!

Here is a movie clip of round 2 of the Worthing Idol auditions.

The Brand Surgery team have played a major role in the preparation of this event.

• Logo design and branding
• Website design and development
• Blogging and Facebooking campaigns
• T-shirt and banner design
• Marketing collateral
• Press releases and all PR
• Event planning

I was listening to the BBC World News this morning, and the news story about the BlackBerry ban in Saudi Arabia sparked an interest.

From the BBC website: A ban on the use of Blackberry phones to send and receive messages is being rolled out in Saudi Arabia, users say. State-owned phone operator Saudi Telecom has blocked text, e-mail, web surfing and instant messenger functions, users in the kingdom have told the BBC.”

Two things ran through my mind …

1. This news story shows how some circumstances (political and/or reglious reasons) are completely beyond our control and this can affect our brand – for better or worse! In my  book, DO A MADONNA!™, I recommend that all businesses should perform a PEST analysis on their brand as well as their business.How will this ban affect their sales? How will the ban affect the brand image in Saudi Arabia, or across the middle East. The good news is that the PR has promoted the Blackberry brand across the rest of the world. These are important subjects to consider when you go into business. I wonder what would happen if our government banned junk mail. After all, a ban would save on recycling costs, trees and print chemicals. It would be disastrous for many printers and designers who could go out of business if they didn’t have a contingency plan in place.
2. The name of brands is very interesting. Do you remember the film Crocodile Dundee? When an American reporter goes to the Australian outback to meet an eccentric crocodile poacher and invites him to New York City? Do you remember how Michael J. “Crocodile” Dundee struggled in our modern jungle? Crocodile Dundee was released in 1986, the same year as the internet. However, the internet didn’t become common until at least ten years later. Can you imagine how funny Crocodile Dundee would be if they re-released it now? What would Mr Dundee (Paul Hogan) make of Blackberry, Orange, Apple, Windows, web, O2 and even Twitter? If you said to Mr Dundee: “I’m going to Twitter today using web on my Blackberry, which is hosted by Orange”. What would he be thinking?:Twitter used to be a verb: to utter a succession of small, tremulous sounds, as a bird. to talk lightly and rapidly, esp. of trivial matters; chatter, to titter; giggle. So is twitter a good name for such a powerful form of social media? Social media experts promote Twitter as a phenomenon in business communication and networking. It is amazing that such a powerful brand wasn’t called roar or something loud!With the above said, Twitter has taken off, as have Blackberry, Orange, Apple, Windows, web, O2 and even Twitter!

If you would like to find out more about successful branding, why not purchase a copy of DO A MADONNA!™. Click here to purchase. DO A MADONNA!™ is the most competitive branding consultation around!

Alt text for the image, e.g. “The Mona Lisa”

Our branding agency based in Worthing, West Sussex, is always on the look out for events which promote creation amongst youngsters.

Worthing’s first ever ‘Urban Arts Day’ will be held on Friday 20th August at Homefield Park Worthing from 11.30am to 4.30pm. This event is just one of a host of summer holiday activities organised by Adur and Worthing councils.

Children and young people aged between 13-19 can enjoy a day filled with exhilarating activities such as:

• Step Up your street dance skills with a dance workshop by T-21 Dance Team
• Spit beats with a human beatboxer including a performance and workshop
• Paint and spray in a graffiti arts workshop with an urban art artist
• Shoot some hoops in a basketball sessions with the Worthing Thunder Basketball Team
• Try Street20 with Sussex Cricket
• Cage football comes to town for 2v2 football all day.
• Skateboarding tricks and mix competitions and many more
• Grab some food with the BBQ
• Hand Sonic Workshops
• Take part in a percussion workshop

A modest entry fee of £2.00 will be applied and registration starts at 11.30am on the day. A completed consent form is required for this event. For more information or to request a consent form please contact Mike Fisher at Mike.fisher@adur.gov.uk or ring 01273 263174.