The Brand Surgery - Branding Agency, Graphic Design and Website Design in Worthing, West Sussex

The Brand Surgery has this week launched their Brand New Successfuel™ – fuel designed to make your business go the extra mile. The Brand Surgery recommends this award-winning blend of branding and website expertise to get success for your business. Want to know more? Call Vicky on 01903 824229 for more information.

Successfuel™ can help you with anything from branding, website design & development, logo design, marketing and many more of our exciting range of services. Just look below to see some of our most recent work:

Costa Oil Illustration and Packaging:

Costa Oil is Proto Restaurant Group’s brand new olive oil and it means a lot to owner Andy Sparsis. The Brand Surgery designed all the packaging and the oil logo to display the pride of the oil and show customers how special it really is.

Balik Spa Branding and Logo Design:

Balik Spa is a new Fish Pedicure Spa in Worthing. They came to The Brand Surgery to create a brand identity, logo design and website design. We have given them a funky website holding page whilst we work on their main website. Check it out here.

Manhattan Website:

Manhattan Furniture hasn’t had a new website for years and they felt it was time to give themselves a bit of an update so they came to The Brand Surgery. We recommend you refresh aspects of your brand every 2-3 years so we were very happy to help. The brand new website is due for launch in the next few weeks and everyone at Manhattan and The Brand Surgery are extremely excited about it.

Stagecoach Publishing and Website:

The Brand Surgery design the Stagecoach Coastliner and Buzz magazines for Stagecoach South. These magazines go out to all bus customers on the Coastliner services and are read by thousands of people. We have also been involved in the design and development of the Coastliner 700 website which gives you all the information you need on the route as well as adverts for various attractions along the way.

While we’re on the subject of success, Vicky Vaughan received her certificate for the NVQ Level 3 in Management she passed earlier on in the year. Everyone at The Brand Surgery is extremely proud of Vicky and we thought we’d share a picture of Vicky with her certificate:

Get yourself and your business successful with The Brand Surgery’s Successfuel™ – call us on 01903 824229 or email us at info@thebrandsurgery.co.uk for more information on Successfuel™, logo design, website design and development, branding and much more.

The Brand Surgery has been working closely with Balik Spa – and brand new Spa opening in Worthing – to create the perfect brand image.

Balik Spa is a very unique kind of spa, offering fish pedicures only! For those of you that don’t know, a fish pedicure is when you dangle your feet into a tank full of Garra Rufa fish. These fish, known as doctor fish, feed off the dead and affected areas of skin, leaving the healthy skin to grow.

So, Balik Spa came to us in need of a new logo, a design for their shop front and signs and a new website. Obviously, we were delighted to help and we thought we would share our work with you!

Below is the logo design, with the green square representing the healthy treatment tanks, with the small fish swimming in them. It is on a chocolate brown background as this is the colour of the new spa shop front.

After coming up with the logo design and shop front concept, we produced a website holding page design. We wanted this to be fresh, clean and exciting. Not only does this page get Balik Spa’s branding across, but it is also serving as a data collection point as visitors can sign up for latest news. This is a very important part of our e-marketing strategy and Balik Spa will be sending out e-shots to everyone who signs up, informing them of their latest offers and low prices.

Balik Spa Holding Page

We are currently working on the design for the full website, which we guarantee will be interactive, exciting and modern. Check back here for more information in the coming weeks.

If you are a new company and need urgent branding advice, logo design or website design and development, give Vicky Vaughan a call on 01903 824229 or email us at info@thebrandsurgery.co.uk.

The Brand Surgery has been working on the new Proto Restaurant Group home page since the new year and are very excited to unveil it! Our brief was to jazz the welcome page up a bit, by making it interactive and fun. You can see the new look below – click on the image to visit Proto’s website and see how it all works!

New Proto Home Page

As you can see, the look is very different; each aspect is themed for the different restaurants in the group, with plenty of hand-drawn graphics and moving parts, the new welcome page is sure to be a hit with visitors!

Fancy making your own website look cool and funky? As well as website design and development, The Brand Surgery also offers logo and brochure design as well as blog writing and marketing. Phone The Brand Surgery, Sussex’s No. 1 award-winning branding agency on 01903 824229 for further information.

Below is the old Proto website home page.

Old Proto Home Page

Halloween Offers from The Brand Surgery

This Autumn, we are offering Special Introductory Rates for our online services. If you’re wondering what all this e-marketing is about, read on to find out what it can do for your business.

• Online page-turn brochures, catalogues and magazines
• E-newsletters and e-shots (bulk e-mailing) – raise your brand awareness with stunning html emails
• Blogging services – raise your brand awareness with stunning html emails
• Stunning, functional websites. Encourage interaction with our award-winning websites.

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Online page-turn brochures, catalogues and magazines

The Brand Surgery is now offering online publications as part of its services because online publications are search engine friendly and planet friendly. You can turn the pages just like you can in a traditionally printed book, but you save the cost of printing! It is really easy to convert your  printed newsletters, brochures, catalogues, magazines into search engine friendly digital media. Other benefits of online publications are:

• You can impress potential clients with slick, rich, media content such as  video, audio, web and email links. This is perfect for SEO purposes;
• You can include your online publication as part of your website or create a link when sending out emails;
• You can add a subscriber function to your online publication and therefore increase your client base;
• You can see who has been reading your publications and what links they have been clicking;
• Reach more potential clients through this online marketing method.
• It is easy to update your brochures and magazines without paying for a whole new print run!

Autumn offer: Normal price: £425 setup (includes uploading your PDF, re-badging your loading bar, assigning you a unique URL) Hosting charge: £15 per page per annum. Offer price: £325 setup (includes uploading your PDF, re-badging your loading bar, assigning you a unique URL) Hosting charge: £10 per page per annum for first year.

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E-newsletters and E-shots (Pro package)

Encourage interaction with your clients and build your database through subscriptions

• Monitor your campaign responses, click-throughs and see who is reading your emails through the full statistical information we provide
• Give us the subject and we will create the copy for you
• We will design each magazine , or can create a generic html template for your use
• We have access to mailing list suppliers and can pass on our preferential agency rates
• We will integrate links to all the major social media network providers

Autumn offer: Normal price: Pro package £525 setup (includes html template design and code, integrating form to your website & social media links) Hosting charge: £99 per annum Newsletter/mag creation: £75 per hour

Offer price: Pro package £400 setup (includes html template design and code, integrating form to your website & social media links) Hosting charge: £50 per annum Newsletter/mag creation: £45 per hour for first three months.

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Blogging services

We write blogs for a number of clients and all of them are on page one of Google for their chosen keywords. Here are a few other advantages of our blogging services.

• Brand Building: Blogs serve as another channel on which to promote your brand and company;
• Competitive Differentiation: Blogs set you apart from your competitors if you do it properly because you get the opportunity to tell your story over and over;
• Low Cost: Blogs are inexpensive to set up, operate and maintain. You will pay £1000s per month for SEO services. It only takes a few months of blogging before you see the results!
• Blogs position you as an expert in your industry: Blogs enable you to write about your viewpoints, knowledge and expertise on matters pertaining to your industry. You know best what you do;
• Relational Marketing: Blogs allow you to build personal, long-lasting relationships with your customer and potential customers;
• Media & Public Relations: Blogs are excellent PR tools. The media calls you, not your competition;
• Direct Communications: Blogs provide a way for you to speak to your potential audience directly, openly and honestly with your customer. You can give tips and advice as well as sales, so you gain trust with your audience;
• Reputation Management: Blogs help you manage your online reputation and make you stand out from the others!

We will create blogs with a healthy mix of tips, advice and sales to keep your customers stimulated. Autumn offer: Normal price: £525 (ex VAT) setup (includes html design and code so that your blog matches your website, includes SEO package) Blog charge: £75 (ex VAT) per blog (from subject provided by you – we will create story with appropriate keywords) Keyword research: £150 (ex VAT) which will give us the keyword information we need to write your blogs Autumn offer: £425 (ex VAT) setup (includes html design and code so that your blog matches your website, includes SEO package) Blog charge: £55 (ex VAT) per blog (from subject provided by you – we will create story with appropriate keywords) Keyword research: £99 (ex VAT) which will give us the keyword information we need to write your blogs _________________________________________

Website refresher services

• Is your business website looking stale or past it?
• Have your sales dropped?
• Have your company services grown or changed?
• Is your website over three years old?

If you can answer yes to one or more of the above questions, you need us to take a look at your website. Our intensive website consultations are two hours. We will look though your existing website with you, create an elementary level website plan, look at how your business has changed and your competitors, and show you what new website needs to do to work for you. We will suggest styles, tones and do some keyword research with you. At the end of the session, we will provide you with a written report which will help you create a website brief. We naturally hope you will choose to work with The Brand Surgery. Therefore, we will give you £75 cash back when you place an order with us for your new website. You can be sure that your new website so you stand out from your competitors as we use the latest IT innovation and award-winning branding expertise to take your website to the next level. Autumn offer: Two hour consultation Normal price: £185 (ex VAT) Autumn offer: £125 (ex VAT)

Vicky is studying an NVQ Level 3 in Management courtesy of Train as you Gain at Northbrook College. This has been excellent for The Brand Surgery as we have been revising our business plans which includes our mission statement.

We all know that in marketing we should use the KISS method – Keep It Simple Stupid! or Keep it Simple & Straightforward is the more polite version. We have applied this theory to our new Mission Statement which is:

The Brand Surgery brings branding excellence at affordable prices to all businesses in Great Britain.

You can’t get much clearer than that! We bring the same jargon free business ethics to all of our services. If this is the first time you have discovered our blog, here is a little more about The Brand Surgery.

The Brand Surgery is a branding agency and offers services such as: Branding consultancy, logo design, design for print, website design & development, PR services, e-marketing services, blog writing services, copywriting services, photography, Illustration and SMS marketing
The Brand Surgery believes in the principle of Givers Gain. We give branding advice and give help to businesses by offering high-end branding services at realistic prices. Our tried-and-tested formula to marketing is HONESTY and HELPING OTHERS. We help businesses and we put ourselves in their shoes. We believe that using honesty when helping our clients with their marketing and promotions is the way forward.

Clients we have helped are so pleased with our expertise that they have passed our name to other businesses that also want to grow. We have advised all of our clients that good branding, marketing and promotions is the key to standing out, especially when the economy is tough. Customers are going to buy from businesses that look professional and established. The customers that have taken our branding advice have thrived throughout the recession.

Everything we advise our clients to do, we test on our business first – from customer care to the envelopes we post our marketing packs in. Give as you would like to receive is our motto for helping businesses to grow.

If you like our business philosophy, then we would love to work with you. Visit our website on www.thebrandsurgery.co.uk or call 01903 824229. We hope you enjoy looking at the rest of our website.

Viking passengers experience 39 hours delay

I don’t know … I’ve been gone for two weeks and the blogging has just stopped. Luckily I came back when I did …

It is actually a major miracle that I made it back after my Egyptian adventures. Drift snorkelling isn’t for Vicky Vaughan. Especially when one’s face mask doesn’t fit. And double-especially when one is extremely short-sighted. Treble-especially when there are twenty identical looking boats which are 200 metres apart, with a strong current and you can’t remember the name of your boat. I have to say that my drift-snorkelling experience was pretty scary, and I am not sure if I still want to swim the channel to raise funds for my charity, Talent within You next year.

Bad Branding Experience

The swimming was just one adventure! The second was my delay coming home. We were delayed by 39 hours and 40 minutes no thanks to Viking Airlines. The worst part about our delay was that Viking couldn’t be bothered to communicate with its 200 passengers in person. They faxed a letter to Sharm airport to tell us the plane had been cancelled. I was travelling alone and if I hadn’t been so well travelled, would have been very frightened. To Viking’s credit, they did provide accommodation for two evenings. If they had of been honest and said we would be staying another two nights, we could of relaxed. Instead, they had us check-in and check-out of the hotel three times. We had four departure times conveyed to us via an Egyptian rep with pigeon English.

The above experience has left me with a bad memory and is what I call BAD branding! Viking should be sitting on the naughty step for a long time. They have broken their brand promise which is (according to their website): Our experienced team has a philosophy of excellent customer service to ensure your flight experience is exemplary.We look forward to being of service to you! LOL!

The last bad experience was with Breo watches. I purchased a Breo Roam watch on the outbound Viking flight, and it was supposed to be water resistant to 10m. Well trust me, Breo watches  are not water resistant. And what’s more, they will not give me my money back because I have no receipt, thanks to Viking Airlines! Answer from Breo to my request for a replacement or refund: Apologies for the experience with the watch. Unfortunately, In accordance with our Returns Policy (http://www.breo.com/customerservices.php) “Returns and exchanges will only be processed if accompanied with proof of purchase. This includes all airline purchases and items bought through resellers”. What an utterly useless response when Viking couldn’t even send a plane to take me home so I could get a receipt!

Good branding experience

Good branding though is the service I received from HSBC holiday insurance, which comes free with HSBC banking. They refunded £25 per 12 hours (OK a bit stingy I know), but they did it by BACs on the phone. It was so easy. Thank you.

So after all of this, I did have a great holiday. We stayed at Three Corners St. George in Sharm El Sheikh, Egypt. The weather was gorgeous. I had great company with my friends who I met at the hotel. I would go to Sharm El Sheikh again – it’s great to be able to trust the weather in March.

While I’ve been away sunning myself, my brand doctors and nurses have been busy working on three websites, brochures, rebrands and adverts. We are also writing a number of press releases for businesses on a national level. Plus the long awaited book, is back from the proof reader, and we are just about to send it to the publisher.  Go to www.doamadonna.com for a sneak preview! Watch this space!

Call Vicky at The Brand Surgery (best branding company in West Sussex) on 01903 824229 or email vicky@thebrandsurgery.co.uk if you would like to give your business some urgent branding medical attention.

Rebranded Coastliner buses are launched

As you may know, we publish the Coastliners Magazine on behalf of Stagecoach, with our sister company Pulse.

We always work hard to ensure the cover of the magazine will not date – especially as the Coastliners magazine has a shelf-life of six months. Although this magazine ran over Christmas, we didn’t want to make the cover too Christmassy as it had to last through to March 2010.

Hidden illustration talent

The boss – and original Brand Doctor, Vicky Vaughan, decided it was time to unveil her hidden illustration talents and created the above masterpiece! Wow! She illustrated the Spinnaker Tower in Portsmouth and The Brighton Dome, which represented the Coastliner route from end-to-end.  The added benefit of this illustrated cover design, was that the colours Vicky chose, followed the Stagecoach South corporate identity and  branding. The cover was presented to our client, approved, then printed and is actually still in circulation now.

Not long after the magazines were printed, we received a call from Stagecoach South, who were so impressed with Vicky’s illustrations, they commissioned her to illustrate six further landmarks across the south coast in the same style as she created for the cover.

Official launch of illustrations

Illustrations of landmarks along the Coastliners route

We’ve been keeping this work top secret at the request of our client, until now! At last, we have been given permission to tell the world about where the landmarks would appear. As you can see in the photo above, Vicky’s illustrations were part of a design for Coastliner buses.

There are 40 buses in total which will be wrapped in this unique design, and there are four different designs:

• Worthing
• Brighton
• Chichester
• Portsmouth

Vicky says: “I was so proud to see the illustrations in their finished format. The illustrations took a long time, especially the HMS Victory with all it’s ropes, and the Chichester Market Cross with all the fine detail. It was so worth it, so see my illustrations printed so large. I believe these buses will be cruising across from Brighton to Portsmouth for the next few years, and I certainly won’t mind being stuck behind one of the Coastliner buses in future!”

Illustrations can be used for a number of marketing solutions

Now we have unleashed this creative talent from Queen Vic, why not consider commissioning Vicky to do one for you. Illustrations are excellent for:

• Websites
• Brochures and leaflets
• Posters
• Newsletters and magazines
• Books
• Exhibition graphics
• Livery signage
• Packaging

Illustrations of landmarks along the Coastliners route

There's no candles, but we're all wishing Wish the best! Paul Sloan, Director of Wish cuts the launch cake.

Congratulations to Wish who are now officially launched. The launch party took place at the Wish offices in Billingshurst. We adored the purple and white flowers, balloons and ribbons that complimented the Wish marketing collateral (that The Brand Surgery designed) so well.

If you missed our last blog on Wish, you can click here to find out more about Wish Financial. In brief: Wish Financial approached us in Autumn 2009 and briefed us to design a sleek, contemporary, fresh corporate website, keeping to Wish’s existing corporate identity. Wish’s brand colour is a rich purple – purple is a great business colour because of the colour psychology connected with it. Purple represents royalty and wealth. It is also a spiritual colour, so needs to be used wisely to ensure it compliments the industry it is presenting, in this case finance.

Wish specialise in the following areas:

• Mortgages
• General Insurance
• Commercial Solutions
• Personal Protection
• Savings & Investments
• Retirement Planning

Wish have over 30 years of collective experience in financial planning and it was this experience we feel we successful incorporated within the website design. The Brand Surgery, branding and website design agency, Worthing, West Sussex have also designed Wish’s corporate brochure, estate agent leaflet and posters. The marketing collateral we have designed reflects Wish’s website branding, creating a strong and memorable corporate identity.

Congratulations Wish, we wish you all the best!

There's no candles, but we're all wishing ...

TalentWithinYou is now officially LIVE!

Visit our brand new website to find out more about Talent Within You, and how we helped Jack Ford. If you’ve got a talent why not register on our new website and chat to other talented kids, add applications and widgets to your profile page, upload pictures, videos and much more!

To contact us about your talent you can use our online form.

To register for Talent Within You click here.

Talent Within You finds, helps and cares for children who have a special talent. We believe that every child has a talent no matter what. It is our job to unleash that talent and help to develop it.