The Brand Surgery - Branding Agency, Graphic Design and Website Design in Worthing, West Sussex

Blogging Services from The Brand Surgery

What’s all this blogging about?

We love blogging! It’s the best way, in our opinion, of getting your website noticed and improving search engine optimisation (SEO). Ever since we’ve been blogging, The Brand Surgery appears at the top of Google for ‘Branding Agency Sussex‘ and that’s for the last two years. We disguise our ‘blog‘ as ‘news’. Blogging is also the best way of keeping people coming back for more repeat visits. It’s also a great way to build up a relationship with your customers online.

It’s really simple. All you have to do is think of an interesting story incorporating keywords relevant to your industry, and then perform a little linking magic.

So why don’t you all do it? Perhaps it’s because you don’t have time and everything else seems more important …

That’s where we come in. We arrange a meeting with you to establish who your prospective customers are (because we can do that as we are marketeers too – members of Chartered Institute of Marketing), then we spend time researching your customers and your competitors. When this is done we look at stories relating to your industry and include specific keywords within these stories. Sounds simple? It is when we do it. And it works. All of the customers we create blog posts for are page one in Google for their chosen keywords.

The best part is that blogging is far more affordable than traditional SEO. With our blogging service, you are paying hundreds per month. Not thousands. We charge from £65 (ex VAT) per blog post which includes writing the post, including the keywords and links. All we ask of you is to give us the subject title of the story and the products you want to focus on. We also offer a service where we can create the subjects and even set up a blog facility on your website if you don’t already have one. Call us on 01903 824229 to discuss.

If you haven’t blogged in a while or have never started blogging, it is best to do two a week to kick-start your website presence. So we have created a special offer for first-time bloggers.

SPECIAL OCTOBER NEW CUSTOMER OFFER!!
TWO MONTHS BLOG POSTING FOR THE PRICE OF ONE!

Two blog postings per week @ £65 (ex VAT) per week when you book two months in advance. eg. 4 WEEKS = £260 (ex VAT). 8 WEEKS = £520 (ex VAT). This is a MASSIVE saving of £520 (ex VAT) ONE MONTH FREE! A single blog posting usually costs £65 (ex VAT).

After two months, if you like our service, we will continue to give you a 10% discount off our standard blog posting for the next ten months.

Terms and conditions do apply – we are very fair! We can provide these upon request. We can show you case studies upon request.

Either email us or call us on 01903 824229 to take advantage of our offer.

Terms and Conditions: This offer only applies to new blog posting customers. Blogs length and content does not include industry technical language unless supplied by you. You must follow our advice on legal and copyright matters.

Digital Marketing Campaign is a Royal Success

Broadwater Community Association is still celebrating after the amazing Royal Wedding Picnic event which attracted over 3000 people and raised £1500 within a few hours.

The success of this event is down to a creative agency called The Brand Surgery who are based in Worthing, West Sussex. The organisers said: “We needed to promote this community event to raise money for a local charity called Broadwater Community Association. The Brand Surgery came up with a fantastic online marketing campaign which included an event website, plus a combination of Facebook, Twitter,
Linked In and blog posting.”

Vicky Vaughan, Managing Director of The Brand Surgery said: “We are thrilled with the success of the Broadwater Royal Wedding Picnic. It was an amazing day. People said they heard about the event via Facebook and Twitter, which just goes to show how powerful social networking is when combined with innovative and creative minds! Whether you want to attract businesses, children, adults or couples to your event, our social media marketing expertise seems to work a treat. Thanks to the brilliant event organisers for their time, passion and enthusiasm.”

We spoke to Vicky Vaughan to find out a few trade secrets to online success.

How does one begin to promote a successful event?
VV: It is best to create a new page on your company website especially for your event. If you don’t have a website, then simply create a new one for your event. Then you need to create Twitter, Facebook and Linked In accounts which should all link to your website. Ideally your social media accounts should be branded to match your organisation’s corporate identity. We created a logo for our event as it is an excellent excuse for marketing, PR and promotional give-aways. Social media is an amazingly cost effective marketing tool.

How did you raise money using social media?
VV: We set up a ‘shop’ in Facebook and people donated through this. They can also donate via our website. Then we energetically tweeted and used our online PR skills.

Why did you decide to get involved with social media?
There is a demand for social media as getting your message out there at a reasonable cost is essential, so armed with our copywriting skills, we launched the first in our range of social media services: blogging. We now have many customers who benefit from this wonderful search engine optimisation (SEO) tool and they all reach top spot in Google for their chosen keyword searches.

Does The Brand Surgery still design logos and websites?
VV: Yes. Our branding and website services are very popular and have won awards for us and our clients. We have in fact just completed a brilliant website for Manhattan Furniture. Look at what they said about us: “The Brand Surgery has just completed our website and we are thrilled with it. They took our brief, and enriched it with innovative ideas using the latest technology and our website is now leaps ahead of our competitors. The Brand Surgery is professional in all communications with us, and the team has made this an enjoyable project. They have looked after us along each step of the way and we would thoroughly recommend The Brand Surgery to any company who wants a competitive edge.” Phil Kethro, Marketing Manager, Manhattan Furniture
Anything else you want to say?
VV: Yes! Just incase you didn’t know, in 2009 we were commissioned to design the entire fleet of Coastliner 700 buses which cruise between Brighton and Portsmouth every 10 minutes. We are still celebrating this achievement. Helen Martin, Marketing Manager at Stagecoach South said:
“We have been working with The Brand Surgery for five years and always find the team enthusiastic and full of new ideas.
Not phased by bigger (literally) projects, The Brand Surgery did a great job of the striking illustrations of south coast iconic images that now brighten up our Coastliner 700 buses.”
Finally, we are soon to become Chartered Marketeers and to celebrate this achievement, we are offering one lucky organisation a free strategic report worth £1000s. Simply email to enter the prize draw. Terms and conditions do apply. Please ask for details. Everything mentioned in this blog is produced in-house. To find out more about how our range of services can give your company a competitive edge, contact
Vicky Vaughan at The Brand Surgery on 01903 824229 or 07909 693172.

As you know by now, our Facebook branding and posting secured an income of £1500 and attracted over 3000 people to one of our recent events. We didn’t spend one pence on advertising.

You can benefit from this amazing promotional tool also as for the month of June, we have reduced our Facebook business page branding fee by 30%. Our usual price starts from £500. During June, our fee will begin from just £350. This price will include us using your existing corporate identity and designing an attractive page to compliment your business website. We will also had one feature for you. This may include a Paypal setup so you can sell a product or service via your Facebook page. Or it could include a You Tube video upload like the one on our Facebook page.

We also offer a Facebook and Twitter posting service too, as well as our hugely successful blogging services, which ensure that our clients have reached the top of page one in Google for their chosen keyword searches, eg, Restaurant Worthing, Country Pub Horsham, Fencing Supplies, Branding Agency Sussex.

When’s the last time you saw a good website without the Twitter, Facebook and Linked In logos? Social media will compliment your website, and now with our fantastic June offer, what are you waiting for?

Latest Facebook pages:

• The Brand Surgery
• Broadwater Royal Wedding Picnic
• Do a Madonna
• Talent Within You

Facebook branding by The Brand Surgery

Hey, here’s a brand new concept …

A branding agency that rewards you for referring your friends and networking buddies.

Simply pass The Brand Surgery referral card to your friends and networking buddies who you think would benefit from receiving our award-winning branding, logo design and website services. Your friend will receive a 10% discount off their very first order placed with us.

Remember to write YOUR name and  YOUR email address on the referral card because after we receive five referral cards with your details on the back, we will email you a voucher for one of our most popular services, each worth over £500:

Which reward will you choose?

• Five hours of design time (this would get you a bespoke double sided A4/A5 flyer or leaflet)

• E-marketing campaign software set-up (with username and password plus one hour of training time)

• One month of blog writing (one blog per week – great for improving your Google ranking)

Further referral cards can be posted or emailed to you by request.

Terms and Conditions:  (1) Referrals must be genuine. (2) Rewards can not be exchanged for money. (3)  Happy networking is essential.

Hey, here’s a BRAND new concept …

A branding agency that rewards you for referring your friends and networking buddies. Choose from three gifts – each worth £500 when you refer five friends or networking buddies.

Simply pass out The Brand Surgery referral cards to any of your friends and networking buddies who you think would benefit from receiving our award-winning branding, logo design and website services. Your friend will also benefit and will receive a 10% discount off their very first order placed with us. Everyone’s a winner!

Remember to write YOUR name and YOUR email address on the referral card because after we receive five referral cards with your details the back, we will email you a reward voucher for one of our most popular services, each worth over £500: Which reward will you choose?

• 5 hours of design time (this would get you a bespoke double sided A4/A5 flyer or leaflet)
• E-marketing campaign software set-up (with your own username and password plus one hour of training time)
• One month of blog writing (one blog per week – great for improving your Google ranking)

If you would like to benefit from this promotion, call us on 01903 824229 and we will post you some referral cards.

Terms and Conditions: (1) Referrals must be genuine (2) Rewards can not be exchanged for money (3) Happy networking is essential.

Think brand. Think success.

Call The Brand Surgery (the No. 1 Branding agency in Sussex) on 01903 824229 Email: rewards@thebrandsurgery.co.uk

Receive £500 of branding and design time FREE, courtesy of The Brand Surgery

The Brand Surgery has been extremely busy over the last few weeks with logo designs, press releases, magazines, charity work and blogging and we thought it was about time we let you in on what your favourite award-winning branding agency has been up to!

Anyone celebrating the Royal Wedding this year? Why not come to the Royal Wedding Picnic on Broadwater Green?  We have been organising the event as well as promoting it with our fantastic PR, not to mention coming up with a fantastic logo for the day! The event promises to be a special occasion with entertainment from Splash FM’s Simon Osborne and Dave Hunt, Children’s Entertainer Dave Benson Phillips and live music from last year’s Worthing Idol winner, Rebecca Buxton. The picnic and entertainment will be running from 4pm-9pm allowing you to watch the wedding at home and then enjoy the bank holiday in the sunshine with The Brand Surgery, Splash FM and Worthing Borough Council.

Speaking of Worthing Idol, with this year’s competition, The Brand Surgery is in the community again! We were so happy with the way last year’s competition went, we felt we had to get involved again this year! The date has yet to be announced but Worthing Idol is already looking for contestants so visit Talent Within You website (designed by The Brand Surgery) for more information. Make sure you keep checking our website as well, as we have some exciting news to announce in the coming weeks, watch this space!

Do you use the Stagecoach Coastliner buses? Yes? Well you’ve probably seen our work then! Our illustrations are all over the back of the buses and as part of our ongoing relationship with Stagecoach, we produce their magazines, aimed at providing bus users with offers, competitions and information about attractions along the coast. We have been copy-writing, designing, publishing and printing the Coastliner, Buzz East Sussex and Buzz East Kent magazines, covering a massive area from Margate to Portsmouth including places such as Canterbury, Rye, Hastings, Eastbourne, Brighton, Worthing (of course), Chichester and many more places between. You can find our latest magazines from April-September on all the Coastliner buses and in various tourist information centres and bus stops. We have also been putting our web design and development skills to use by launching the  Coastliner 700 website.

Buzz East Sussex

In addition to all of this fantastic and exciting stuff, The Brand Surgery has been continuing with it’s normal high quality blogging services, keeping AVS Fencing and Proto Restaurant Group at the top of Google search results for their chosen search terms.

Does your company need a re-brand? How about a new logo? Maybe a new website? If you answered yes to any of those questions or are interested in PR work, copy-writing, magazine and advert design, SEO or any of our other fantastic services, please phone Vicky Vaughan on 01903 824229 or email us at info@thebrandsurgery.co.uk; as part of our commitment to great customer service, we aim to respond to all enquiries within one working day.

Don't ignore social networking

During the past week, we have been updating our Online Marketing Services and working tireless to bring you the latest information on social networking technologies. We have discovered many different interfaces that are possible with Facebook and other social media integration and external websites. This is all essential to help with your SEO (search engine optimisation).

All future blog entries from The Brand Surgery, will automatically be fed into our Facebook Business Page and Twitter account, which will free our minds to help you to rebrand and design your Facebook Business Page.

Like it or loathe it – if you bury your head in the sand – your business will be left behind. It’s time to embrace your social side – call The Brand Surgery – branding agency specialising in online marketing for Sussex – on 01903 824229

Remember that we also provide: page turn services (we can put your brochure online), blog posting services, and e-newsletter services too. Call The Brand Surgery on 01903 824229.

Now for a little bit of fun. During our research, we discovered that our new Error 404 is still Top of the Pops. Our good old friends, Mashable.com have showcased our Error 404 on the top of their article, as well as placing us in their top 30! How did we discover Mashable.com – yes, you’ve guess it! Twitter!

Halloween Offers from The Brand Surgery

This Autumn, we are offering Special Introductory Rates for our online services. If you’re wondering what all this e-marketing is about, read on to find out what it can do for your business.

• Online page-turn brochures, catalogues and magazines
• E-newsletters and e-shots (bulk e-mailing) – raise your brand awareness with stunning html emails
• Blogging services – raise your brand awareness with stunning html emails
• Stunning, functional websites. Encourage interaction with our award-winning websites.

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Online page-turn brochures, catalogues and magazines

The Brand Surgery is now offering online publications as part of its services because online publications are search engine friendly and planet friendly. You can turn the pages just like you can in a traditionally printed book, but you save the cost of printing! It is really easy to convert your  printed newsletters, brochures, catalogues, magazines into search engine friendly digital media. Other benefits of online publications are:

• You can impress potential clients with slick, rich, media content such as  video, audio, web and email links. This is perfect for SEO purposes;
• You can include your online publication as part of your website or create a link when sending out emails;
• You can add a subscriber function to your online publication and therefore increase your client base;
• You can see who has been reading your publications and what links they have been clicking;
• Reach more potential clients through this online marketing method.
• It is easy to update your brochures and magazines without paying for a whole new print run!

Autumn offer: Normal price: £425 setup (includes uploading your PDF, re-badging your loading bar, assigning you a unique URL) Hosting charge: £15 per page per annum. Offer price: £325 setup (includes uploading your PDF, re-badging your loading bar, assigning you a unique URL) Hosting charge: £10 per page per annum for first year.

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E-newsletters and E-shots (Pro package)

Encourage interaction with your clients and build your database through subscriptions

• Monitor your campaign responses, click-throughs and see who is reading your emails through the full statistical information we provide
• Give us the subject and we will create the copy for you
• We will design each magazine , or can create a generic html template for your use
• We have access to mailing list suppliers and can pass on our preferential agency rates
• We will integrate links to all the major social media network providers

Autumn offer: Normal price: Pro package £525 setup (includes html template design and code, integrating form to your website & social media links) Hosting charge: £99 per annum Newsletter/mag creation: £75 per hour

Offer price: Pro package £400 setup (includes html template design and code, integrating form to your website & social media links) Hosting charge: £50 per annum Newsletter/mag creation: £45 per hour for first three months.

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Blogging services

We write blogs for a number of clients and all of them are on page one of Google for their chosen keywords. Here are a few other advantages of our blogging services.

• Brand Building: Blogs serve as another channel on which to promote your brand and company;
• Competitive Differentiation: Blogs set you apart from your competitors if you do it properly because you get the opportunity to tell your story over and over;
• Low Cost: Blogs are inexpensive to set up, operate and maintain. You will pay £1000s per month for SEO services. It only takes a few months of blogging before you see the results!
• Blogs position you as an expert in your industry: Blogs enable you to write about your viewpoints, knowledge and expertise on matters pertaining to your industry. You know best what you do;
• Relational Marketing: Blogs allow you to build personal, long-lasting relationships with your customer and potential customers;
• Media & Public Relations: Blogs are excellent PR tools. The media calls you, not your competition;
• Direct Communications: Blogs provide a way for you to speak to your potential audience directly, openly and honestly with your customer. You can give tips and advice as well as sales, so you gain trust with your audience;
• Reputation Management: Blogs help you manage your online reputation and make you stand out from the others!

We will create blogs with a healthy mix of tips, advice and sales to keep your customers stimulated. Autumn offer: Normal price: £525 (ex VAT) setup (includes html design and code so that your blog matches your website, includes SEO package) Blog charge: £75 (ex VAT) per blog (from subject provided by you – we will create story with appropriate keywords) Keyword research: £150 (ex VAT) which will give us the keyword information we need to write your blogs Autumn offer: £425 (ex VAT) setup (includes html design and code so that your blog matches your website, includes SEO package) Blog charge: £55 (ex VAT) per blog (from subject provided by you – we will create story with appropriate keywords) Keyword research: £99 (ex VAT) which will give us the keyword information we need to write your blogs _________________________________________

Website refresher services

• Is your business website looking stale or past it?
• Have your sales dropped?
• Have your company services grown or changed?
• Is your website over three years old?

If you can answer yes to one or more of the above questions, you need us to take a look at your website. Our intensive website consultations are two hours. We will look though your existing website with you, create an elementary level website plan, look at how your business has changed and your competitors, and show you what new website needs to do to work for you. We will suggest styles, tones and do some keyword research with you. At the end of the session, we will provide you with a written report which will help you create a website brief. We naturally hope you will choose to work with The Brand Surgery. Therefore, we will give you £75 cash back when you place an order with us for your new website. You can be sure that your new website so you stand out from your competitors as we use the latest IT innovation and award-winning branding expertise to take your website to the next level. Autumn offer: Two hour consultation Normal price: £185 (ex VAT) Autumn offer: £125 (ex VAT)

The Brand Surgery website is nominated for the Design Award 2010

The Brand Surgery has been awarded and recommended as a top rated web design and development company by Web Hosting Search who provide some of the best web hosting reviews on the internet.

Ten companies were nominated, but only five went through based on the following  criteria:

• Quality
• Aesthetics
• Design Composition
• Function Response time (for web design)

If we are winning awards like this for our website – imagine what we can do for your website! We also specialise in marketing your website (blogging and Facebooking) so everyone knows about it. All the companies we create blogs for have reach page one of Google for their chosen keywords.

Call Vicky Vaughan at The Brand Surgery – the No. 1 website branding and website development agency in Sussex, on 01903 824229 for a free, informal chat and to find out how we can improve your business website.

The Brand Surgery supports The Community

It’s been nearly two weeks since Worthing Idol 2010 took place for the very first time. My charitable organisation, Talent Within You,  has been inundated with requests to make Worthing Idol an annual event. First of all …. congratulations to Rebecca Buxton who won £250 towards her talent (first prize) courtesy of Worthing Town Centre Initiative. Very well done to Tara Hill (Irish Dancer) and Team Foxy (Paige Latham and Harry Morley) – both teams danced their way to 2nd and 3rd place and received M&S vouchers kindly donated by Cllr Carol Molineaux.

We are very grateful to the local press, The Argus and Herald newspapers for giving this event such excellent publicity. The day was fantastic – Simon Osborne gave his fee up to Pete McIntosh, so he could help us with the running of this event. We have to say – Simon’s immaculate attention to detail meant that Worthing Idol ran like clockwork. Even though our co-founder, Mike Pisko, our co-founder, was away playing golf on the day, he did help with the organising most of the raffle prizes and the auditions – thank you Mike.

The line-up of talent was amazing. Anyone who watched this event will agree that this team of Worthing talent would have definitely got through to the final of Britain’s Got Talent.

Thank you to everyone who helped. Worthing Town Centre Initiative who helped us to fund this event, Foundry Press of Horsham, who printed all the brochures and programmes, Ivy Arch Studios, Barclays Bank, Glue who filmed the event (we’ve yet to see their work, but feel confident it will be excellent), Proto Restaurant Group (Andy Sparsis who gave up his time to judge the event), Tim Loughton MP (who also donated money to Talent Within You and give up him time to judge), Carol Molineaux (who judged and has also been most generous in her kind donations to Talent Within You), not forgetting Amelia Regnante who was our expert judge, and helped us with the auditions.

Last, but by no means least. Thank you to all the volunteers who gave up their time on the day. This includes: Cllrs Paul High and Kevin Skepper, my wonderful family (mum, Bill, Oli, Yvonne & bump), Loraine from Barclays Bank, Lorraine Hawkes from Worthing Town Centre Initiative who played the keyboards wonderfully, and all my staff at The Brand Surgery who worked tirelessly on the website, programme design, blogging, PR and kept me sane through the event planning process.

If you want to set up a charity and run an event, we are now experts in this area too! If you want good PR, we can create  successful press release writing which will give you good results.

Call Vicky Vaughan at The Brand Surgery (also founder of Talent Within You), on 01903 824229 if you would like us to help you with event branding or planning.