Why we need a more disruptive culture in education

I felt inspired to write this article after researching Disruptive Marketing and Learning Organisations: Boy! What an interesting subject choice. It ties in neatly with an interesting talk I listened to by Sir Ken Robinson (Ted Talks) called “How Schools Kill...

Diamond Jubilee vs 2012 Olympics – Branding gone mad!

2012 is going to be a monumental year for the UK as far as events go … It’s the year of the Diamond Jubilee AND the 2012 Olympics. And we should all be celebrating, arranging themed events, boogying-on-down at a record number of street parties to spread...

Quarter of the way to CIM Victory

As you may know, Vicky Vaughan, managing director of The Brand Surgery is in the middle of studying towards a Chartered Institute of Marketing (CIM) “Professional Diploma in Marketing“. Fantastic news! Vicky has passed her first unit which means she is...

UK Riots: How will Britain be remembered?

August 2011. The month British thugs rioted, looted, destroyed communities and shamed Britain’s brand in just a few days. Social media is being blamed for the rapid spread of the riots throughout London and the UK. Social media is a powerful tool but does have...

Great rebrands of 2010 – Fiat 500

We’ve been looking back over 2010 for the most memorable re-brands. The one that sticks in our mind is the new Fiat 500. Two of our funky friends rushed out to purchase the all-new-singing-and-dancing Fiat 500 last summer – exactly 50 years after the first Fiat...