Government Growth Voucher case study – The Sage Guys Ltd

Only 70 days left to apply for a £2000 Government Growth Voucher Scheme to grow your business Case Study – Strategic marketing advice for SoftServ – The Sage Guys Ltd, West Sussex The Brand Surgery is an official supplier for the Government Growth Voucher Scheme...

Is online marketing or offline marketing more effective?

ff Recently I received an enquiry from a company who we will name “CHP” for this blog: “How would The Brand Surgery, with limited budget, work to get new corporate hospitality events into the market and increase the number of hits to...

We celebrate 10 years success. Watch out for our imminent rebrand

We are pleased to announce that in 2013, The Brand Surgery will be ten years old. Hooray! The last ten years have thrown many challenges at us – mainly the recession. Unfortunately, some businesses make the mistake of cutting their marketing budgets when times are...

E-marketing campaign success – it’s all in the segmenting!

The way to get a good response from your emarketing campaigns (and all your marcomms) is to segment your target audience so you can write to each segment in a tone that they engage with. Some questions you should consider: Who do you send your e-campaigns to? If you...

App Store vs Android Market

Just before Christmas we brought you the news that The Brand Surgery had successfully submitted a mobile application to the Android Market and that an iPhone App was soon to follow for the well received ‘The Review Doctor’ website. Well, that day has come...