Broadwater Community Association is still celebrating after the amazing Royal Wedding Picnic event which attracted over 3000 people and raised £1500 within a few hours.
The success of this event is down to a creative agency called The Brand Surgery who are based in Worthing, West Sussex. The organisers said: “We needed to promote this community event to raise money for a local charity called Broadwater Community Association. The Brand Surgery came up with a fantastic online marketing campaign which included an event website, plus a combination of Facebook, Twitter, Linked In and blog posting.”
Vicky Vaughan, Managing Director of The Brand Surgery said: “We are thrilled with the success of the Broadwater Royal Wedding Picnic. It was an amazing day. People said they heard about the event via Facebook and Twitter, which just goes to show how powerful social networking is when combined with innovative and creative minds! Whether you want to attract businesses, children, adults or couples to your event, our social media marketing expertise seems to work a treat. Thanks to the brilliant event organisers for their time, passion and enthusiasm.”
We spoke to Vicky Vaughan to find out a few trade secrets to online success.
How does one begin to promote a successful event?
VV: It is best to create a new page on your company website especially for your event. If you don’t have a website, then simply create a new one for your event. Then you need to create Twitter, Facebook and Linked In accounts which should all link to your website. Ideally your social media accounts should be branded to match your organisation’s corporate identity. We created a logo for our event as it is an excellent excuse for marketing, PR and promotional give-aways. Social media is an amazingly cost effective marketing tool.
How did you raise money using social media?
VV: We set up a ‘shop’ in Facebook and people donated through this. They can also donate via our website. Then we energetically tweeted and used our online PR skills.
Why did you decide to get involved with social media? There is a demand for social media as getting your message out there at a reasonable cost is essential, so armed with our copywriting skills, we launched the first in our range of social media services: blogging. We now have many customers who benefit from this wonderful search engine optimisation (SEO) tool and they all reach top spot in Google for their chosen keyword searches.
Does The Brand Surgery still design logos and websites?
VV: Yes. Our branding and website services are very popular and have won awards for us and our clients. We have in fact just completed a brilliant website for Manhattan Furniture. Look at what they said about us: “The Brand Surgery has just completed our website and we are thrilled with it. They took our brief, and enriched it with innovative ideas using the latest technology and our website is now leaps ahead of our competitors. The Brand Surgery is professional in all communications with us, and the team has made this an enjoyable project. They have looked after us along each step of the way and we would thoroughly recommend The Brand Surgery to any company who wants a competitive edge.” Phil Kethro, Marketing Manager, Manhattan Furniture Anything else you want to say?
VV: Yes! Just incase you didn’t know, in 2009 we were commissioned to design the entire fleet of Coastliner 700 buses which cruise between Brighton and Portsmouth every 10 minutes. We are still celebrating this achievement. Helen Martin, Marketing Manager at Stagecoach South said: “We have been working with The Brand Surgery for five years and always find the team enthusiastic and full of new ideas.
Not phased by bigger (literally) projects, The Brand Surgery did a great job of the striking illustrations of south coast iconic images that now brighten up our Coastliner 700 buses.”
Finally, we are soon to become Chartered Marketeers and to celebrate this achievement, we are offering one lucky organisation a free strategic report worth £1000s. Simply email to enter the prize draw. Terms and conditions do apply. Please ask for details. Everything mentioned in this blog is produced in-house. To find out more about how our range of services can give your company a competitive edge, contact Vicky Vaughan at The Brand Surgery on 01903 824229 or 07909 693172.
This Autumn, we are offering Special Introductory Rates for our online services. If you’re wondering what all this e-marketing is about, read on to find out what it can do for your business.
Online page-turn brochures, catalogues and magazines
E-newsletters and e-shots (bulk e-mailing) – raise your brand awareness with stunning html emails
Blogging services – raise your brand awareness with stunning html emails
Stunning, functional websites. Encourage interaction with our award-winning websites.
Online page-turn brochures, catalogues and magazines
The Brand Surgery is now offering online publications as part of its services because online publications are search engine friendly and planet friendly. You can turn the pages just like you can in a traditionally printed book, but you save the cost of printing! It is really easy to convert your printed newsletters, brochures, catalogues, magazines into search engine friendly digital media. Other benefits of online publications are:
You can impress potential clients with slick, rich, media content such as video, audio, web and email links. This is perfect for SEO purposes;
You can include your online publication as part of your website or create a link when sending out emails;
You can add a subscriber function to your online publication and therefore increase your client base;
You can see who has been reading your publications and what links they have been clicking;
Reach more potential clients through this online marketing method.
It is easy to update your brochures and magazines without paying for a whole new print run!
Autumn offer: Normal price: £425 setup (includes uploading your PDF, re-badging your loading bar, assigning you a unique URL) Hosting charge: £15 per page per annum. Offer price: £325 setup (includes uploading your PDF, re-badging your loading bar, assigning you a unique URL) Hosting charge: £10 per page per annum for first year.
E-newsletters and E-shots (Pro package)
Encourage interaction with your clients and build your database through subscriptions
Monitor your campaign responses, click-throughs and see who is reading your emails through the full statistical information we provide
Give us the subject and we will create the copy for you
We will design each magazine , or can create a generic html template for your use
We have access to mailing list suppliers and can pass on our preferential agency rates
We will integrate links to all the major social media network providers
Autumn offer: Normal price: Pro package £525 setup (includes html template design and code, integrating form to your website & social media links) Hosting charge: £99 per annum Newsletter/mag creation: £75 per hour
Offer price: Pro package £400 setup (includes html template design and code, integrating form to your website & social media links) Hosting charge: £50 per annum Newsletter/mag creation: £45 per hour for first three months.
We write blogs for a number of clients and all of them are on page one of Google for their chosen keywords. Here are a few other advantages of our blogging services.
Brand Building:Blogs serve as another channel on which to promote your brand and company;
Competitive Differentiation: Blogs set you apart from your competitors if you do it properly because you get the opportunity to tell your story over and over;
Low Cost:Blogs are inexpensive to set up, operate and maintain. You will pay £1000s per month for SEO services. It only takes a few months of blogging before you see the results!
Blogs position you as an expert in your industry: Blogs enable you to write about your viewpoints, knowledge and expertise on matters pertaining to your industry. You know best what you do;
Relational Marketing: Blogs allow you to build personal, long-lasting relationships with your customer and potential customers;
Media & Public Relations: Blogs are excellent PR tools. The media calls you, not your competition;
Direct Communications: Blogs provide a way for you to speak to your potential audience directly, openly and honestly with your customer. You can give tips and advice as well as sales, so you gain trust with your audience;
Reputation Management: Blogs help you manage your online reputation and make you stand out from the others!
We will create blogs with a healthy mix of tips, advice and sales to keep your customers stimulated. Autumn offer: Normal price: £525 (ex VAT) setup (includes html design and code so that your blog matches your website, includes SEO package) Blog charge: £75 (ex VAT) per blog (from subject provided by you – we will create story with appropriate keywords) Keyword research: £150 (ex VAT) which will give us the keyword information we need to write your blogs Autumn offer: £425 (ex VAT) setup (includes html design and code so that your blog matches your website, includes SEO package) Blog charge: £55 (ex VAT) per blog (from subject provided by you – we will create story with appropriate keywords) Keyword research: £99 (ex VAT) which will give us the keyword information we need to write your blogs_________________________________________
Website refresher services
Is your business website looking stale or past it?
Have your sales dropped?
Have your company services grown or changed?
Is your website over three years old?
If you can answer yes to one or more of the above questions, you need us to take a look at your website. Our intensive website consultations are two hours. We will look though your existing website with you, create an elementary level website plan, look at how your business has changed and your competitors, and show you what new website needs to do to work for you. We will suggest styles, tones and do some keyword research with you. At the end of the session, we will provide you with a written report which will help you create a website brief. We naturally hope you will choose to work with The Brand Surgery. Therefore, we will give you £75 cash back when you place an order with us for your new website. You can be sure that your new website so you stand out from your competitors as we use the latest IT innovation and award-winning branding expertise to take your website to the next level.Autumn offer: Two hour consultation Normal price: £185 (ex VAT) Autumn offer: £125 (ex VAT)
The day has finally come. DO A MADONNA!™ has been printed! Hoorah!
The book should be available on Amazon.co.uk within the next two weeks. However, you can pre-order the book on the website by clicking here.
Writing a book has been a steep learning curve. The writing was the easy part! The proofing, liaising with the print company and pre-press was the main challenge – and we deal with pre-press departments every day! I can’t imagine what it would be like dealing with these book printing companies if you had no experience whatsoever.
With the above said, we are looking forward to marketing DO A MADONNA and I am looking for speaking opportunities to launch it. So if you know of a venue or organisation who would like to book an interesting talk, this is the one for them. Guaranteed to stimulate people, even during the graveyard shift!
A little bit about DO A MADONNA …
Keeping your brand alive takes much more than plonking a new logo on a new brochure or website. You are your business and this ten-step book will help you on your way to business success. DO A MADONNA!™ is a handy-sized book which will help you discover the ten secrets of successful branding and it also contains tips on colour psychology, plus much more!
You will learn that even well known companies make branding blunders. DO A MADONNA!™ will teach you how to learn from their mistakes
It’s time to get your business into the groove. It’s time to Express Yourself! Soon your business will be good enough to grace the cover of Vogue!
Priced at only £10. Let Your journey to WORLD DOMINATION begin.
Visit our brand new website to find out more about Talent Within You, and how we helped Jack Ford. If you’ve got a talent why not register on our new website and chat to other talented kids, add applications and widgets to your profile page, upload pictures, videos and much more!
Well we’ve done it! Talent Within You has been officially launched and Todd Carty is also our very first patron.
Talent Within You is a charitable organisation set up to find talent within children, then we nurture and develop that talent and take it to the next level via sponsorship from businesses.
Talent Within You is a national organisation, but we have launched it in Worthing as Vicky and her friend and co-founder, Mike Pisko, both live in Worthing. Our first child with talent is Jack Ford, and we gave him lots of PR coverage, via press and radio. Plus we organised Todd Carty to come and dance-on-ice once again with Jack.
We are now looking for businesses to come on board and sponsor Jack and other children like him. We are very grateful to these businesses who have kindly sponsored Jack’s development: Worthing Borough Council, Worthing Town Centre Initiative, The Chatworth Hotel, Face Media Group, CAM Central, and of course of the staff at The Brand Surgery who have helped to launch this worthwhile charity.
If you can’t wait to see our new website, and are desperate to help fund Jack and his parents with his training, or to help another child with talent, please make a cheque payable to Talent Within You, and post to us at Talent Within You Donations, 23 Harrow Road, Worthing, West Sussex BN11 4RB.
We are in the process of designing a CMS website for Talent Within You which will include: website optimisation for good SEO (get good Google and other search engine presence); data capture form; payment gateway to raise funds for our charity; effective copywriting to help promote our children with talent; funky design to engage with our target market; blog and latest news section to promote our children with talent;
We are liaising with organisations across the UK to find more children with talent;
We will be using our emarketing expertise and will be sending out regular eshots to promote Talent Within You.
EcomSurgery is a new ecommerce website system from The Brand surgery
We have been listening to what you want and we have developed a brand new ecommerce website solution at a price to suit most business setups and SME marketing budgets. Our ecommerce websites have been especially developed in-house because the feedback we received from you was:
You don’t want a template solution – you want a bespoke solution;
Your marketing budgets have been slashed, but you don’t want to use overseas website companies due to language barriers which cause mis-interpreted briefs and time differences which cause delays;
You want a website developer who is experienced with ecommerce sites;
You want to use a website agency who understand your target market.
Here are our latest websites, designed at The Brand Surgery, and developed using our bespoke EcomSurgery system:
You don’t need to waste time invoicing – our software generates automatic invoices.
Your shop is available to anyone in the world – you are not limited to one high street.
Your customers can find you by accident, as well as a purpose visit. Think about all the websites you have accidentally discovered without trying!
More and more people have access to the internet.
Selling your products online is cheaper than and less complicated than you think. Whether you are selling cosmetics, books, clothes or insurance, we can help build you an eye-catching shop with online presence so you can start selling your products within a few weeks.
Ecomsurgery websites are easy to setup and get running and in just a week or so, you will be able to sell your products and/or services. Ecomsurgery features and facilities are much more advanced than standard or off-the-shelf ecommerce websites. Your online customers will be amazed at the quality, performance and sleekness of your new online shop.
Why buy an EcomSurgery website?
Because our branding expertise ensures your online shop will appeal to the customers you want more of;
Because ecomsurgery websites are easy for your customers to navigate;
Your visitors can find your products quickly;
You can promote your best selling and latest items;
Unlimited number of products and categories;
Promote your featured and related products;
All payment gateways made simple to install – from Paypal to Sage;
You don’t have to stock your shop, you just populate your online shop with pictures of stock;
Your own admin area;
Keep it up-to-date yourself – no to low maintenance costs;
Powerful search facility;
Worldwide shipping and tax options;
Auto-email confirmation of orders;
Auto-invoice after the product has been purchased – less admin time;
Free changes for one month after completion*;
Free submission to search engines;
Our website agency is based in West Sussex – close to Gatwick, Horsham, Crawley, Brighton, Chichester, Arundel and only an hour away from London;