The Brand Surgery - Branding, Graphic Design and Web Design in Worthing, West Sussex

DO A MADONNA

The day has finally come. DO A MADONNA!™ has been printed! Hoorah!

The book should be available on Amazon.co.uk within the next two weeks. However, you can pre-order the book on the website by clicking here.

Writing a book has been a steep learning curve. The writing was the easy part! The proofing, liaising with the print company and pre-press was the main challenge – and we deal with pre-press departments every day! I can’t imagine what it would be like dealing with these book printing companies if you had no experience whatsoever.

With the above said, we are looking forward to marketing DO A MADONNA and I am looking for speaking opportunities to launch it. So if you know of a venue or organisation who would like to book an interesting talk, this is the one for them. Guaranteed to stimulate people, even during the graveyard shift!

A little bit about DO A MADONNA …

Keeping your brand alive takes much more than plonking a new logo on a new brochure or website. You are your business and this ten-step book will help you on your way to business success. DO A MADONNA!™ is a handy-sized book which will help you discover the ten secrets of successful branding and it also contains tips on colour psychology, plus much more!

You will learn that even well known companies make branding blunders. DO A MADONNA!™ will teach you how to learn from their mistakes

It’s time to get your business into the groove. It’s time to Express Yourself! Soon your business will be good enough to grace the cover of Vogue!

Priced at only £10. Let Your journey to WORLD DOMINATION begin.

5% of all book profits go towards Madonna’s charity: http://www.raisingmalawi.org

Click to launch the full edition in a new window.

The Brand Surgery rates Benefit cosmetics packaging as the best cosmetic packaging by far!

OMG! We love Benefit cosmetics packaging! It’s not just fantastically sexy, it delivers what the packaging promises.

Okay, so we’ve been a bit slow updating our blog, the reason is that I have been celebrating my 40th birthday in true style, being Queen Victoria – I received two weeks of birthday celebrations. One of the many gorgeous birthday gifts I received was this Sexy Starlet cosmetic set by Benefit. Now, I have been mesmorised by the Benefit counter in Boots many times – the packaging design draws me in, and I find I just stare at it for yonkie yoodles. How I maintain self-control mystifies me. Or is it that I am determined not to be won over by packaging? I used to wonder if the product inside was as good as the packaging design promises.

FACT: Benefit cosmetics is truly as sexy as it’s packaging

Hooray! For once I have not been disappointed. Benefit cosmetics are as gorgeous as their packaging. The Foundation Faker is orgasmic – it feels lovely when you apply it – it beats my two ‘expensive’ foundations by miles. The CORALista blusher is to die for – the colour lights up my face – even at 40! And the BADgal lash mascara … Well I haven’t tried this yet, as I am using up an older mascara, but I may just have to be a BADgal and bin the old mascaras. Sorry landfill

What is it that makes Benefit packaging so sexy, irresistable and so god damn cute?

Maybe it’s the pink – we all know that The Brand Surgery love a strong dose of bright pink! Now, we constantly educate our clients to keep their branding consistent, yet Benefit packaging design is different on each product. How many different fonts can one brand include on their packaging? Their designers are breaking all the rules of good design – but the broken rules work so incredibly well. I get excited just by looking at the packaging, it hypotises me – it is irresistably retro – and I have now been converted into a 40 year old Benefit girl – that is a Benefit cosmetics girl – not a benefits girl!

The Brand Surgery ranking table has never looked so healthy. The only points lost were due to Benefit not stating whether the products were recyclable. Giving that most the Benefit products being made of card – we guess they can be recycled. If anyone at Benefit reads this – it would be good to have the recycling logo on the box to encourage people to recycle. Having said that, I can’t bring myself to throw away the packaging. I keep all the products in their cute, sexy little boxes Well done to everyone at Benefit!

Take a look at the Benefit website where you can find out where your nearest store is.