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	<title>Branding Agency &#124; Website Design &#124; The Brand Surgery &#124; Worthing, West Sussex &#187; packaging</title>
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	<link>http://www.thebrandsurgery.co.uk/blog</link>
	<description>The Brand Surgery (based in Worthing) is a graphic design and branding agency with a difference.</description>
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		<title>NEW &#8211; Successfuel from The Brand Surgery</title>
		<link>http://www.thebrandsurgery.co.uk/blog/2011/04/new-successfuel-from-the-brand-surgery/</link>
		<comments>http://www.thebrandsurgery.co.uk/blog/2011/04/new-successfuel-from-the-brand-surgery/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 17:14:50 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[Bespoke website design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[The Brand Surgery]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://www.thebrandsurgery.co.uk/blog/?p=2210</guid>
		<description><![CDATA[The Brand Surgery has this week launched their Brand New Successfuel™ &#8211; fuel designed to make your business go the ...]]></description>
			<content:encoded><![CDATA[<p><a title="The Brand Surgery" href="http://www.thebrandsurgery.co.uk" target="_self">The Brand Surgery</a> has this week launched their Brand New <strong>Successfuel</strong>™ &#8211; fuel designed to make your business go the extra mile. The Brand Surgery recommends this award-winning blend of <a title="Branding Consultancy" href="http://www.thebrandsurgery.co.uk/branding-consultancy-services.php" target="_self">branding</a> and <a title="Website Development" href="http://www.thebrandsurgery.co.uk/website-design-services.php" target="_self">website</a> expertise to get success for your business. Want to know more? Call Vicky on <strong>01903 824229</strong> for more information.</p>
<p><a href="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/04/success_fuel.jpg"><img class="alignnone" title="Successfuel" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/04/success_fuel.jpg" alt="Successfuel" width="385" height="383" /></a></p>
<p><strong>Successfuel</strong>™ can help you with anything from branding, website design &amp; development, <a title="Logo Design" href="http://www.thebrandsurgery.co.uk/logo-design-services.php" target="_self">logo design</a>, marketing and many more of our exciting range of services. Just look below to see some of our most recent work:</p>
<p><a style="color: #da2486;" title="Costa Oil Illustration and Packaging" href="http://www.thebrandsurgery.co.uk/blog/2011/02/the-brand-surgery-prepares-costa-oil-for-launch/" target="_self">Costa Oil Illustration and Packaging:</a></p>
<p>Costa Oil is <a title="Proto Restaurant Group" href="http://www.protorestaurantgroup.com" target="_blank">Proto Restaurant Group&#8217;s</a> brand new olive oil and it means a lot to owner Andy Sparsis. The Brand Surgery designed all the <a title="Design for Print" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_self">packaging</a> and the oil <a title="Logo Design" href="http://www.thebrandsurgery.co.uk/logo-design-services.php" target="_self">logo</a> to display the pride of the oil and show customers how special it really is.</p>
<p><a style="color: #da2486;" title="Balik Spa Branding and Logo Design" href="http://www.thebrandsurgery.co.uk/blog/2011/03/the-brand-surgery-gives-balik-some-branding-treatment/" target="_self">Balik Spa Branding and Logo Design:</a></p>
<p><a title="Balik Spa" href="http://www.balikspa.co.uk" target="_blank">Balik Spa</a> is a new Fish Pedicure Spa in Worthing. They came to The Brand Surgery to create a brand identity, <a title="Logo Design" href="http://www.thebrandsurgery.co.uk/logo-design-services.php" target="_self">logo design</a> and <a title="Website Design" href="http://www.thebrandsurgery.co.uk/website-design-services.php" target="_self">website design</a>. We have given them a funky website holding page whilst we work on their main website. Check it out here.</p>
<p><a style="color: #da2486;" title="Manhattan Website" href="http://www.thebrandsurgery.co.uk/latest_manhattan.php" target="_self">Manhattan Website:</a></p>
<p>Manhattan Furniture hasn&#8217;t had a new website for years and they felt it was time to give themselves a bit of an update so they came to <a title="The Brand Surgery Services" href="http://www.thebrandsurgery.co.uk/services.php" target="_self">The Brand Surgery</a>. We recommend you refresh aspects of your brand every 2-3 years so we were very happy to help. The brand new <a title="Website Design" href="http://www.thebrandsurgery.co.uk/website-design-services.php" target="_self">website</a> is due for launch in the next few weeks and everyone at Manhattan and The Brand Surgery are extremely excited about it.</p>
<p><a style="color: #da2486;" title="Coastliner 700 Website" href="http://www.thebrandsurgery.co.uk/latest_coastliner.php" target="_self">Stagecoach Publishing and Website:</a></p>
<p>The Brand Surgery design the Stagecoach Coastliner and Buzz <a title="Design for Print" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_self">magazines</a> for Stagecoach South. These magazines go out to all bus customers on the Coastliner services and are read by thousands of people. We have also been involved in the <a title="Logo Design" href="http://www.thebrandsurgery.co.uk/logo-design-services.php" target="_self">design</a> and development of the <a title="Coastliner 700" href="http://www.coastliner700.co.uk" target="_blank">Coastliner 700</a> website which gives you all the information you need on the route as well as adverts for various attractions along the way.</p>
<p>While we&#8217;re on the subject of success, <a title="Vicky Vaughan" href="http://www.thebrandsurgery.co.uk/vicky.php" target="_self">Vicky Vaughan</a> received her certificate for the NVQ Level 3 in Management she passed earlier on in the year. Everyone at The Brand Surgery is extremely proud of Vicky and we thought we&#8217;d share a picture of Vicky with her certificate:</p>
<p><a href="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/04/Vicky_Certificate.jpg"><img class="alignnone" title="Vicky CIM Certificate" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/04/Vicky_Certificate.jpg" alt="Vicky CIM Certificate" width="385" height="513" /></a></p>
<p>Get yourself and your business successful with The Brand Surgery&#8217;s <strong>Successfuel</strong>™ &#8211; call us on <strong>01903 824229</strong> or email us at <strong>info@thebrandsurgery.co.uk</strong> for more information on <strong>Successfuel</strong>™, logo design, website design and development, branding and much more.</p>
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		<title>The Brand Surgery drives Carabao forward</title>
		<link>http://www.thebrandsurgery.co.uk/blog/2011/02/the-brand-surgery-drives-carabao-forward/</link>
		<comments>http://www.thebrandsurgery.co.uk/blog/2011/02/the-brand-surgery-drives-carabao-forward/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 15:18:37 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[Bespoke website design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[The Brand Surgery]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thebrandsurgery.co.uk/blog/?p=2133</guid>
		<description><![CDATA[
The Brand Surgery has been carrying out lots of work for The Pan Asia Group this week, Carabao Thai Restaurant ...]]></description>
			<content:encoded><![CDATA[<div style="color: black; width: 380px; padding: 5px; background: url(http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/Carabao-Menu-background.png) repeat-y scroll center top transparent;">
<p><span style="color: #000000;"><a title="The Brand Surgery" href="http://www.thebrandsurgery.co.uk" target="_self">The Brand Surgery</a> has been carrying out lots of work for The Pan Asia Group this week, <a title="Carabao Thai Restaurant and Steak House" href="http://www.thepanasiagroup.com/Carabao/">Carabao Thai Restaurant and Steak House</a> in particular. Having designed The Pan Asia Groups <a title="Website Design" href="http://www.thebrandsurgery.co.uk/website-design-services.php" target="_self">website</a> &#8211; including Carabao and Mr. Toys Flying Wok, we were asked to use our <a title="Branding" href="http://www.thebrandsurgery.co.uk/branding-consultancy-services.php" target="_self">branding</a> to create some unique and interesting products for the group.</span></p>
<p><span style="color: #000000;">Notice something different about the background to this blog? That&#8217;s what you&#8217;ll see when you pick up a menu at <a title="Carabao" href="http://www.thebrandsurgery.co.uk/branding-consultancy-services.php" target="_self">Carabao Thai Restaurant and Steak House</a>. We have designed the paper for the menu&#8217;s at the restaurant and have produced sheets so that they can re-<a title="Design for print" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_self">print</a> their menus in-house whenever they need to make an amendment to prices or dishes &#8211; cost effective and simplistic.</span></p>
<p><span style="color: #000000;"><a title="The Brand Surgery" href="http://www.thebrandsurgery.co.uk" target="_self">The Brand Surgery</a> have also been working on a Van wrap for the new Pan Asia Group vehicle. They wanted something which would stand out, but also look very sleek and professional. Check out our preview below and watch out for this work of <a title="Artwork and Illustrations" href="http://www.thebrandsurgery.co.uk/illustration-services.php" target="_self">art</a> driving out and about very soon indeed.</span></p>
<p><a href="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/PanAsiaVanWrap.png"><img class="size-full wp-image-2147" title="The Pan Asia Group Van Wrap" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/PanAsiaVanWrap.png" alt="The Pan Asia Group Van Wrap" width="380" height="372" /></a></p>
<p><span style="color: #000000;">Now <a title="The Brand Surgery" href="http://www.thebrandsurgery.co.uk/blog/" target="_self">The Brand Surgery</a> brings you an exclusive; The Pan Asia Group is launching it&#8217;s very own loyalty card! The card will give holders exclusive offers and discounts at the 3 Pan Asia Group Restaurants &#8211; Carabao, <a title="Flying Wok" href="http://www.thepanasiagroup.com/flyingwok/">Flying Wok</a> and Tuk Tuk. The artwork for the card is now complete and can also be seen below. The Brand Surgery is also working on an upgrade to the Pan Asia Group <a title="Pan Asia Group website" href="http://www.thebrandsurgery.co.uk/latest_carabao.php" target="_self">website</a> to accompany the card so that members can apply for a card online as well as check up on the latest available offers.</span></p>
<p><span style="color: #000000;">Keeping customer loyalty is very key to any successful company and we highly recommend you find a way to retain the business of your customers. Do you think membership cards could help your company? </span></p>
<p><span style="color: #000000;">Get in touch with us by calling Vicky Vaughan on <strong>01903 824229</strong> or email us at <a title="info@thebrandsurgery.co.uk" href="mailto:info@thebrandsurgery.co.uk" target="_self">info@thebrandsurgery.co.uk</a></span></p>
<p><a href="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/Pan_Asia_Membership_Card.png"><img class="size-large wp-image-2139" title="The Pan Asia Membership Card" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/Pan_Asia_Membership_Card.png" alt="The Pan Asia Membership Card" width="380" height="122" /></a><br />
<br />&nbsp;<br />
<span style="color: #000000;">Do you need any <a title="Design for print" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_self">packaging</a> or artwork designed for your company? How about a new website or an update to your existing website? The Brand Surgery can give you a quote on any artwork you want, and we offer a wide range of <a title="Website Portfolio" href="http://www.thebrandsurgery.co.uk/websites.php" target="_self">website</a> packages. Get in touch today by calling Vicky Vaughan on <strong>01903 824229</strong> or emailing us at <a title="info@thebrandsurgery.co.uk" href="mailto:info@thebrandsurgery.co.uk" target="_self">info@thebrandsurgery.co.uk</a></span></p>
</div>
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		<title>The Brand Surgery prepares Costa Oil for launch</title>
		<link>http://www.thebrandsurgery.co.uk/blog/2011/02/the-brand-surgery-prepares-costa-oil-for-launch/</link>
		<comments>http://www.thebrandsurgery.co.uk/blog/2011/02/the-brand-surgery-prepares-costa-oil-for-launch/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 17:27:51 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[The Brand Surgery]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.thebrandsurgery.co.uk/blog/?p=2126</guid>
		<description><![CDATA[The Brand Surgery has been designing away at the packaging for Proto Restaurant Groups new oil, &#8216;Costa Oil&#8217; and it&#8217;s ...]]></description>
			<content:encoded><![CDATA[<p><a title="The Brand Surgery" href="http://www.thebrandsurgery.co.uk/index.php" target="_self">The Brand Surgery</a> has been designing away at the packaging for Proto Restaurant Groups new oil, &#8216;Costa Oil&#8217; and it&#8217;s now nearly ready for it&#8217;s launch.</p>
<p><a title="Proto Restaurant Group" href="http://www.protorestaurantgroup.com/" target="_self">Proto Restaurant Group</a> owner Andy Sparsis and his family have always been involved in  producing high quality food and cuisine and over the last few years have  been working hard to achieve European statorship for their land in  Cyprus in order to produce &#8216;Costa Oil&#8217; and as such the oil will be  marketed here in the UK.</p>
<p>So here&#8217;s a little preview of some of the artwork we have been <a title="Design for print" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_self">designing</a> for the oil:</p>
<div id="attachment_2127" class="wp-caption alignnone" style="width: 382px"><a href="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/costa_oil.jpg"><img class="size-large wp-image-2127" title="Costa's Liquid Gold Olive Oil" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2011/02/costa_oil-1024x398.jpg" alt="Costa's Liquid Gold Olive Oil" width="372" height="144" /></a><p class="wp-caption-text">Costa&#39;s Liquid Gold Olive Oil</p></div>
<p>Proto Restaurant Group came to <a title="The Brand Surgery" href="http://www.thebrandsurgery.co.uk/index.php" target="_self">The Brand Surgery</a> for this project as it is something very close to the heart of Andy Sparsis &#8211; the groups owner &#8211; and they needed a company they could trust to encapsulate the concept of the oil.</p>
<p>The Sparsis family believe the secret of the successful olive oil comes  not only from the land, but from the centuries of people whom have  devoted their lives to the nurturing and devotion to what they believe,  and still believe in today and they wish you to enjoy this oil with your  family and friends.</p>
<p>The Brand Surgery have worked closely with Proto on several other projects such as designing and developing their new <a title="Website Design" href="http://www.thebrandsurgery.co.uk/website-design-services.php" target="_self">website</a> as well as continuous <a title="Blog writing" href="http://www.thebrandsurgery.co.uk/blog-writing-service.php" target="_self">blogging</a> as part of our successful SEO scheme so it seemed right for us to continue our fantastic working relationship through the birth of &#8216;Costa Oil&#8217;.</p>
<p>If you need some artwork, <a title="Illustrations" href="http://www.thebrandsurgery.co.uk/illustration-services.php" target="_self">illustrations</a> or <a title="Package designs" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_self">package</a> designs get in touch with Vicky Vaughan on <strong>01903 824229</strong> or email us at <a title="Email us at info@thebrandsurgery.co.uk" href="mailto:info@thebrandsurgery.co.uk" target="_blank">info@thebrandsurgery.co.uk</a></p>
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		<item>
		<title>DO A MADONNA! has arrived!</title>
		<link>http://www.thebrandsurgery.co.uk/blog/2010/06/do-a-madonna-has-arrived/</link>
		<comments>http://www.thebrandsurgery.co.uk/blog/2010/06/do-a-madonna-has-arrived/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 11:25:35 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[Ecommerce website design]]></category>
		<category><![CDATA[The Brand Surgery]]></category>
		<category><![CDATA[Uncategorised]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[rebrands]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.thebrandsurgery.co.uk/blog/?p=1635</guid>
		<description><![CDATA[The day has finally come. DO A MADONNA!™ has been printed! Hoorah!
The book should be available on Amazon.co.uk within the ...]]></description>
			<content:encoded><![CDATA[<div id="attachment_1634" class="wp-caption alignnone" style="width: 260px"><a href="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2010/06/3d-dam2.png"><img class="size-full wp-image-1634" title="3d-dam2" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2010/06/3d-dam2.png" alt="DO A MADONNA" width="250" height="346" /></a><p class="wp-caption-text">DO A MADONNA</p></div>
<p>The day has finally come. DO A MADONNA!™ has been printed! Hoorah!</p>
<p>The book should be available on Amazon.co.uk within the next two weeks. However, you can pre-order the book on the website by <a title="Do a Madonna by The Brand Surgery" href="http://www.doamadonna.com/preorder.html" target="_blank">clicking here</a>.</p>
<p><a title="Copywriting services by The Brand Surgery" href="http://www.thebrandsurgery.co.uk/blog-writing-service.php" target="_blank">Writing</a> a book has been a steep learning curve. The writing was the easy part! The proofing, liaising with the print company and pre-press was the main challenge – and we deal with pre-press departments every day! I can&#8217;t imagine what it would be like dealing with these book printing companies if you had no experience whatsoever.</p>
<p>With the above said, we are looking forward to marketing DO A MADONNA and I am looking for speaking opportunities to launch it. So if you know of a venue or organisation who would like to book an interesting talk, this is the one for them. Guaranteed to stimulate people, even during the graveyard shift!</p>
<p>A little bit about <strong>DO A MADONNA</strong> &#8230;</p>
<p>Keeping your <a title="Branding by The Brand Surgery, branding agency in West Sussex" href="http://www.thebrandsurgery.co.uk/" target="_blank">brand</a> alive takes much more than plonking  a new <a title="Logo design by The Brand Surgery, Branding agency in West Sussex" href="http://www.thebrandsurgery.co.uk/logo-design-services.php" target="_blank">logo</a> on a new <a title="Brochure design by The Brand Surgery" href="http://www.thebrandsurgery.co.uk/design-for-print-services.php" target="_blank">brochure</a> or <a title="Website design by The Brand Surgery" href="http://www.thebrandsurgery.co.uk/website-design-services.php" target="_blank">website</a>. You <strong>are</strong> your business  and this ten-step book will help you on your way to business success. <strong><a title="DO A MADONNA by The Brand Surgery, branding agency, West Sussex" href="http://www.doamadonna.com" target="_blank">DO  A MADONNA!™</a></strong> is a handy-sized book which will help you discover the ten  secrets of successful <a title="The Brand Surgery, branding agency in West Sussex" href="http://www.thebrandsurgery.co.uk" target="_blank">branding</a> and it also contains tips on colour  psychology, plus much more!</p>
<p>You will learn that even well known  companies make branding blunders. <a title="DO A MADONNA by The Brand Surgery, branding agency in West Sussex" href="http://www.doamadonna.com" target="_blank">DO A MADONNA!™</a> will teach you how to <strong>learn</strong> from their mistakes</p>
<p>It&#8217;s time to get your business into the  groove. It&#8217;s time to <strong>Express Yourself!</strong> Soon your  business will be good enough to grace the cover of <strong>Vogue</strong>!</p>
<p>Priced at only £10. Let Your journey to WORLD DOMINATION  begin.</p>
<p><strong>5% of all book profits go  towards Madonna&#8217;s charity: <a href="http://www.raisingmalawi.org/" target="_blank">http://www.raisingmalawi.org</a></strong></p>
<p><object id="flipbook" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="360" height="293" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="align" value="middle" /><param name="allowScriptAccess" value="always" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="src" value="http://content.yudu.com/A1o3y2/Madonna6/resources/flipbook.swf" /><param name="name" value="flipbook" /><embed id="flipbook" type="application/x-shockwave-flash" width="360" height="293" src="http://content.yudu.com/A1o3y2/Madonna6/resources/flipbook.swf" name="flipbook" bgcolor="#ffffff" quality="high" allowscriptaccess="always" align="middle"></embed></object></p>
<p>Click to launch the full edition in a new window.</p>
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		<title>Benefit is our favourite cosmetic packaging by far!</title>
		<link>http://www.thebrandsurgery.co.uk/blog/2009/11/our-favourite-product-packaging/</link>
		<comments>http://www.thebrandsurgery.co.uk/blog/2009/11/our-favourite-product-packaging/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 15:57:24 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[The Brand Surgery]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.thebrandsurgery.co.uk/blog/?p=1002</guid>
		<description><![CDATA[FACT: Benefit cosmetics is truly as sexy as it's packaging]]></description>
			<content:encoded><![CDATA[<div id="attachment_1003" class="wp-caption alignnone" style="width: 344px"><a rel="attachment wp-att-1003" href="http://www.thebrandsurgery.co.uk/blog/2009/11/our-favourite-product-packaging/benefit_cosmetics/"><img class="size-full wp-image-1003" title="benefit_cosmetics" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2009/11/benefit_cosmetics.jpg" alt="The Brand Surgery rates this as top cosmetic packaging" width="334" height="334" /></a><p class="wp-caption-text">The Brand Surgery rates Benefit cosmetics packaging as the best cosmetic packaging by far!</p></div>
<p>OMG! We love <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> cosmetics packaging! It&#8217;s not just fantastically sexy, it delivers what the packaging promises.</p>
<p>Okay, so we&#8217;ve been a bit slow updating our blog, the reason is that I have been celebrating my 40th birthday in true style, being Queen Victoria &#8211; I received two weeks of birthday celebrations. One of the many gorgeous birthday gifts I received was this <em>Sexy Starlet </em>cosmetic set by <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a>. Now, I have been mesmorised by the <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> counter in <em>Boots</em> many times – the packaging design draws me in, and I find I just stare at it for yonkie yoodles. How I maintain self-control mystifies me. Or is it that I am determined not to be won over by packaging? I used to wonder if the product inside was as good as the packaging design promises.</p>
<h5>FACT: Benefit cosmetics is truly as sexy as it&#8217;s packaging</h5>
<p>Hooray! For once I have not been disappointed. <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> cosmetics are as gorgeous as their packaging. <em>The Foundation Faker</em> is orgasmic – it feels lovely when you apply it – it beats my two &#8216;expensive&#8217; foundations by miles. The CORALista blusher is to die for – the colour lights up my face – even at 40! And the BADgal lash mascara &#8230; Well I haven&#8217;t tried this yet, as I am using up an older mascara, but I may just have to be a BADgal and bin the old mascaras. Sorry landfill <img src='http://www.thebrandsurgery.co.uk/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<h5>What is it that makes <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> packaging so sexy, irresistable and so god damn cute?</h5>
<p>Maybe it&#8217;s the pink – we all know that The Brand Surgery love a strong dose of bright pink! Now, we constantly educate our clients to keep their branding consistent, yet <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> packaging design is different on each product. How many different fonts can one brand include on their packaging? Their designers are breaking all the rules of good design – but the broken rules work<em> so incredibly</em> well. I get excited just by looking at the packaging, it hypotises me – it is irresistably retro – and I have now been converted into a 40 year old <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> girl – that is a<em> Benefit cosmetics girl </em>– not a benefits girl!</p>
<p><strong>The Brand Surgery</strong> ranking table has never looked so healthy. The only points lost were due to <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_self">Benefit</a> not stating whether the products were recyclable. Giving that most the <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> products being made of card – we guess they can be recycled. If anyone at <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> reads this – it would be good to have the <em>recycling logo</em> on the box to encourage people to recycle. Having said that, I can&#8217;t bring myself to throw away the packaging. I keep all the products in their cute, sexy little boxes <img src='http://www.thebrandsurgery.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Well done to everyone at <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a>!</p>
<p>Take a look at the <a href="http://www.benefitcosmetics.com/gp/node/n/164953011/182-8445368-1407764?ie=UTF8&amp;bcBrand=core" target="_blank">Benefit</a> website where you can find out where your nearest store is.</p>
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<dl id="attachment_1006" class="wp-caption alignnone" style="width: 410px;">
<dt class="wp-caption-dt"><a rel="attachment wp-att-1006" href="http://www.thebrandsurgery.co.uk/blog/2009/11/our-favourite-product-packaging/benefitmakingtbsrating/"><img class="size-full wp-image-1006" title="benefitmakingtbsrating" src="http://www.thebrandsurgery.co.uk/blog/wp-content/uploads/2009/11/benefitmakingtbsrating.jpg" alt="Benefit Cosmetics ranking" width="400" height="360" /></a></dt>
<dd>The Brand Surgery rates Benefit Cosmetics packaging as the best by far!</dd>
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