The Brand Surgery - Branding Agency, Graphic Design and Website Design in Worthing, West Sussex

The Air Comfort Centre

We are proud to announce the birth of the Air Comfort Centre. We love a happy story to come out of the doom and gloom; so a happy story is what we’ve created.

Meet Mike Higginson. Mike is the director of the Air Comfort Centre in Worthing, West Sussex. What makes Mike’ story so special is that he was made redundant in December last year. However, he didn’t sit and grumble, or feel sorry for himself. Instead, he put the plans in place to set up his own business, and what better industry to set up in … One that Mike knows very well – the AIR industry. His next brilliant move was to take a trip to our surgery, full of brand doctors and nurses. And alas! A star was born …

Now our brief was … “We want you to make air conditioning cute!”. Plus Mike does have a obsession with polar bears (don’t ask), so the two went hand-in-hand. We added some orange, to give an all-round warmer, cuter feeling . Mike had the great idea of affiliating with Polar Bears International, and the World Wildlife Fund.

The Air Comfort Centre specialises in:

• Air conditioners
• Air purifiers
• Ceiling fans
• Dehumidifiers
• Evaporation coolers
• Fans
• Fan heaters
• Panel heaters
• Patio heaters
• Storage heaters
• Workshop heaters
• Humidifiers
• Insect killers
• Ozone generators
• Spares: vacuum cleaners, water filters, weather stations, and even illuminated garden knomes!

The Brand Surgery designed the logo, the corporate identity templates, the stationery, signage and web banner. Unfortunately, Mike was already tied into an Indian web company before we could get in. Tsssk. We have heard that the money you save in hiring these companies, does end up in timely frustration with language barriers – even if you do have an English middle-man. So our advice is think carefully before you invest in long-term ’solutions’ with language barriers.

If you have been made redundant, then don’t despair. Most millionaires come out of recessions! Think about setting up a business, and then take a trip to our surgery, where our brand doctors and nurses will ensure your business remains in a healthy state. Call Vicky on 01903 824229 for a friendly no-obligation chat! Or contact us on our CONTACT US (top left-hand grey tab).

OK, this is an American theory, but we all know the UK is not far behind. The above presentation was given at the recent Economist Conference. The Brand Bubble by John Gerzema and Ed Lebar says that we must embed energy and passsion into our brands to survive. We should be using Maslow’s hierarchy of needs, and must use compassion as well as passion within our marketing.

To see how this could help your business, call Vicky, our brand expert on 01903 824229.

Let's Rebrand Britain

Are you proud to be British? Do you think summertime, with meadows swaying in the winds? Do you think of innovation and forward thinking? Do you remember our unique history, our arts and culture? Or the monarchy? Our freedom? Nice happy feelings? Or do you think of Vicky Pollard, hoodies, knife crime, MRSA, bullies, tax, unemployment, wet weather, delayed trains because of leaves on the tracks? Matthew d’Ancona recently explored the meaning of ‘Britishness’ in a Radio 4’s programme. You can listen to it on iplayer.

If you like people and places, but not politics, then Let’s Rebrand Britain is for you! We want to find out how many of the British public would be behind helping us to make Britain, Great Britain again! Take part in our online survey and tell us what you think of Britain and how you would change it. Once we have the results, we will start to rebrand Britain, like we would rebrand a business – it is the same process, only on a much larger scale! Unless we all want to pay more tax, and take orders from above, we need to start doing something. So less of: “I remember when…”. This is your chance to take control

Let’s Rebrand Britain is looking for a large corporate company to partner with for this project. The company must be British and passionate about Rebranding Britain. Please call 01903 824229 or email us at info@rebrandbritain.co.uk if you have any useful contact information.

The Let’s Rebrand Britain website and idea has been designed and developed by The Brand Surgery.

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Beat the Recession. Make an Impression™!

After attending a recent Twitter seminar by Andy Headworth of Sirona Consulting, the boss decided to Google herself. Then soon discovered that an article she had written last September, called BEAT THE RECESSION, MAKE AN IMPRESSION!™ had actually been published. Hoorah! We are now celebrating!!

The Womens Business Clubs has a brilliant website, which is packed with lots of information. BEAT THE RECESSION, MAKE AN IMPRESSION!™, obviously being one of the better articles There are 5 free easy steps to get yourself ahead, including “Do a Madonna™”…

Don’t get set in your ways. Fashions change and you need to keep one step ahead. You can evolve your image without confusing your client base if you do it properly and use a good branding agency. Even if you despise Madonna, you have to respect her. Madonna is 50 and more popular than ever. She may be mature, but she is still sexy, interesting and she sells millions of records. Madonna’s products never lack in quality, they become more interesting. She has cared for her image every step of the way, and you should do the same for your business. Stimulate your customers. Excite them. Give them a good experience.

Call Vicky on 01903 824229, or email us for further information.

Meet Anna Westwood, the beautiful and talented wife of golf-pro, Tony Westwood

Vicky, the surgery boss, met Anna via her husband Tony who was giving Vicky golf lessons in her attempt to beat Tiger Woods.

Vicky decided that quaffing a generous glass of Pinot with Tony’s wife Anna was much more enjoyable, and Vicky and Anna found out that they shared a huge passion for creativeness, plus a much less desirable emotion for hoodies and bullies …

Anna was born into a creative family in 1970. She is a self taught artist with the fortune of having her father’s influence from his years of signwriting. Anna lives in the Algarve, Portugal, with Tony and their two daughters. Anna’s inspiration comes from nature, people and life. Anna says, “I love strong bold colours, and I enjoy learning through experimenting with different mediums and techniques. My aim is to create Art for Everyone. Whether you are young or old, a private or a corporate client. My focus is on you and what you want.”

Vicky strongly recommends Anna for any paintings, murals or designs you may need for your home, or a gift. Please contact Anna by email annacwestwood@googlemail.com or telephone : +351 910 954 918.

Jody and her driving instructor! (an art project by Jody)

We are pleased to welcome Jody Bennett, fresh out of Northbrook College.

Jody studied at Northbrook college and walked away with a National Diploma in Graphics, and a BA (Hons) in Communication. When we saw Jody’s portfolio, we were taken back by her creativeness!

We gave her our usual initiation questionnaire, and here are her answers.

Jody Bennett – Trainee Graphic Designer

If you were having a dinner party and could invite three famous people, who would they be?
Johnny Depp (without the scissors) because he’s hot, Russell Brand because he is bit of a cheeky man. Finally, Whoppi Goldberg because she’s funny.

What’s the last book you read?
I’m a bit of a celebrity magazine tart. Plus I like design and fashiion books.

What did you want to be when you were 10 years old?
I wanted to be Rolf Harris in Animal Hospital (a vet).

What classes did you like at school?
English Literature and Art.

What would I find in your refrigerator?
Cider, Cheddar cheese, lots of bacon, wine and mould!

We look forward to seeing Jody’s etchings in due course.

Successful Target Practice

• Do you know if your product or service is still applicable to your target market?
• Has your target market changed since the recession?
  
• Has your target market changed since global warming?

If your business has been trading for a number of years, your previous target market has probably aged somewhat. Have you thought whether your company literature and wording is still attractive to your faithful loyal customers, who are in fact, still your target market?

We have two words to say to you. Silver Surfers. They may not have been silver when you first did business, but they are now. The 45+ age group is classed as the new teenager. As people are getting older, they are acting younger. These days, some men don’t get their mid life crisis until they are 60!

People change as they get older, so you need to adapt your product or service marketing so it is attractive. One of the biggest marketing mistakes is that businesses have just two lists: Existing customers and potential customers. Forget new business for one minute. Just take some time to think about your existing customers. Surely they deserve some TLC?

Why not categorise your existing customers into sub-lists? How long they have stayed loyal to you? How old are they? What sex are they? Why not send them a bespoke or personalised campaign, to make them feel special and to thank them for their business to date?

We have lots more ideas on how to make your target market feel really special, which in turn will help you to boost sales and beat the recession.

Why not visit our brand new sister company, The Success Surgery to find out how we can stretch your marketing budget by miles. Call us on 01903 824229 now, for a no obligation, confidential discussion.

We are really excited to announce that we have just started working with Tranquility Music to evolve their existing e-commerce website. Tranquility Music have a wonderful selection of relaxation, new age & ambient music from today’s leading artists. Genres include: The Angel Series, The Life Style Series, Llewellyn, Midori, Juliana, Medwyn Goodall, The Buddhist Series and the Spa Collection.

We have been enjoying listening to sample CDs to get us in the mood and the atmosphere in the surgery is definitely chilled!

So forget worrying about the credit crunch. All you need is a little aural tonic to aid relaxation and of course a little helping hand from us brand doctors!

Call 01903 824229 NOW if you would like us to give your website a makeover or rebuild.

Masters Fullers Accountants

We’ve been dying to tell you about this masterful rebrand! However, client confidentiality is important to us (and to our clients!), so we were good boys and girls and kept it a secret. MastersFuller is the result of a merger between two established professional accountants: LEV Masters in Goring, and Fuller & Co in Worthing.

Our brief was to create an upmarket image (no pink allowed!). It has to give the feeling of an established and trustworthy business. We chose blues, greys and brown colours as they are calming, trusting colours. The chart design shows growth, which is essential for business and personal life situations.

MastersFuller Accountants offers a wide range of accounting services including:

• Accounting
• Auditing
• Business Support
• Company Secretarial
• Private Client Service
• Corporate Finance

MastersFuller are based at 38 Salisbury Road, Worthing, West Sussex, BN11 1RD. You can contact them by telephoning 01903 205 948, or emailing: Info@MastersFuller.co.uk. www.MastersFuller.co.uk.

If you you are thinking of merging companies, it is important to think carefully about your new brand identity as you will need to reassure existing customers that things are good!

Call us on 01903 824229 or email: vicky@thebrandsurgery.co.uk for advice on branding.

Don’t forget to also visit our new baby sister company, The Success Surgery® for strategic and hands-on marketing advice.

Beat the recession, make an impression!

PS The photo on the brochure cover is from our very own stock photo library, www.TriggerSnappy.co.uk - stunning photos of ordinary towns and villages.

We wish all our clients and readers a happy and prosperous 2009.

We have excellent news for everyone. We are about to launch The Success Surgery®, the ultimate bespoke marketing service. If you are fed up with being given marketing advice, only to find that you haven’t got the time to dedicate to it, then look no further.

The Success Surgery® is your one-stop-shop. We will work on your marketing plan first, and then implement it, albeit in the form of telesales, designing or even stuffing envelopes.

We will be announcing our three exceptional value packages during the next week, so keep an eye out for our new website. Don’t miss out on our professional bespoke marketing solutions from The Success Surgery®, Sussex, England. We already have two clients looking forward to world domination and they are taking advantage of our January early bird offers!

We have three amazing packages which will suit any budget, so if you would like your business to shine the brightest, call Vicky on 01903 824229. Don’t forget our early bird specials. Call now.

Bespoke marketing solutions - www.thesuccesssurgery.co.uk

The Success Surgery