Merchandising Sales Force

Business: Field Marketing.
USP: People-based marketing solution, with history and pedigree envied by the industry.
Design Brief: To create a logo which reflects the success and nature of MSF's business. To come away from MSF and use the full name.
Psychology: Upwards pointing arrow to suggest growth. Green for evolution, growth and nature (trusting). Initials kept.
Logo to be used for: Brochures, stationery, promotional products, website, etc.