W.J.King & Co Brewers

Nature of Business: Brewery.
USP: Five generations of brewing expertise, fused together with local ingredients.
Design Brief: Create a logo to be used on pump clips, labels, mats, etc. Logo to be used in the UK and USA.
Psychology: Red, white and blue to reflect UK origin. Shield shape and crowns give a feeling of royalty (King name). Modern shield shape to reflect modern brewing methods.
Logo to be used for: pump clips, packaging, point of sale, sign-writing, website, etc.