We are very proud of our latest achievement – the magicman® rebrand!
Way back last year we created a stunning new look for magicman®. Our brief was that they wanted to move the company onto the bigger things, and hence they required a new corporate look. The brief including a new logo, brochure, website and livery, plus signage for their new executive offices.
We created the magicman® logo in a variety of formats, all which can be used in various mediums eg. for press advertising (black and white version of logo), white logo for placing on dark backgrounds, blue logo for placing on white backgrounds. The accent colours are a warm lime green and stone colour. This client didn’t require a branding toolbox, however branding toolboxes are part of our platinum brand consultation service and are excellent to send out if you are having adverts designed, or to promotional product companies.
You will see we kept the dark blue for the rebrand, plus we kept the ‘star’ as the ‘dot’ on the ‘i’ of magicman® – just a tadge more tasteful.
We always recommend that a business rebrands every four to five years as fashions change and old logos look stale. It needn’t be a total evolution. Perhaps just a simple font or shape modification will do in many cases. In my new book, DO A MADONNA!™, I show you some of the larger companies that have successfully rebranded – and in some cases the change is minimal. It is important that when you rebrand, you are still attractive and recognisable to your target audience. CONFUSION = MISTRUST. If you want customers to invest in your services, you must gain their trust and loyalty.