The Brand Surgery – Chartered Institute of Marketing

The Brand Surgery – Chartered Institute of Marketing

We have just been told the great news that the boss, Vicky Vaughan, has passed her NVQ Level 3 in Management. And if that’s not enough…

In January this year, The Brand Surgery decided to formalise its marketing experience and embark on the CIM Professional Diploma in Marketing. This Diploma is an ‘Honours Degree’ course and we have 20 hours of reading and studying a week to swot up on, as well as intensive weekends once a month. So far we have been to Reading University and Gatwick Hilton for Managing Marketing and The Marketing Planning Process.

We have been busy benchmarking businesses against leaders in their field, calculating the funnel of activity (for example analysing website conversions), measuring marketing and e-marketing trends, calculating return on marketing investment, measuring innovation, and of course measuring the success of corporate identity.

As you are probably aware, The Brand Surgery, your No. 1 branding agency in Sussex, has always considered competitor research an essential part of the branding process, and it is pretty pointless starting a company re-brand without having a marketing plan to refer to.

So how do you know what perception your customers have of your business? Do you deliver value to your customers? Why should your customers buy from you? What makes your business stand out from the rest? Is your website working hard enough for you?

We can help you to promote your USP (unique selling point) using our combination of innovative ideas and formal marketing training.

Call Vicky on 01903 824229 for an informal chat.

The Brand Surgery are now members of The Chartered Institute of Marketing.

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