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Only 70 days left to apply for a £2000 Government Growth Voucher Scheme to grow your business

Case Study – Strategic marketing advice for SoftServ – The Sage Guys Ltd, West Sussex

Government Growth Voucher

The Brand Surgery is an official supplier for the Government Growth Voucher Scheme and one of our Growth Voucher clients is SoftServ. Softserv provides information, help and advice on Eque2, Sage and Easybuild construction software to construction companies across the UK, helping with installation, configuration, implementation and training. Steve Tees, Director of SoftServ with 40 years’ industry experience, was looking to increase sales and treble business income within 12-18 months, however Steve recognised that he had a gap in his marketing skills so he applied for a Growth Voucher in the Marketing, Attracting and Keeping customers category.

Steve said: “We selected The Brand Surgery because, even at the initial meeting, they wanted to understand our business and began suggesting ways to improve our marketing and profile. As a result of the changes suggested by The Brand Surgery through the Growth Voucher programme, SoftServ immediately started to receive a much better response to its email marketing campaigns. The Growth Voucher programme has allowed SoftServ to fulfil its marketing potential and to make positive changes towards its business.”

SoftServ received a full day marketing consultation and a 30 page step-by-step marketing strategy, including an online competitor and threat analysis which Steve said made him think about his business in a new light and re-examine Softserv’s value to customers.

We understand that each business is unique and therefore your marketing strategy will be tailored for your market and business needs. To find out how you can apply for Growth Vouchers, click here.

Businesses can sign up to the Growth Vouchers Scheme via the portal at www.gov.uk/apply-growth-vouchers

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