Marketing & brand development for Business Improvement Districts

Marketing & brand development for Business Improvement Districts

The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts.

We researched the benefits of local intertrading and wanted to encourage local businesses within Lancing Business Park, to reap the potential rewards.

This event is an example of our brand development services for BIDs and we were responsible for attracting sponsorship, creative design, marketing and PR and organising the event itself.

There are many advantages to working with local organisations either as a supplier or customer. Businesses that intergrade with one another are able to order products in smaller quantities which is essential for lean manufacturing. They are also able to save on delivery costs and it has been much easier to build stronger relationships with local business.

Organisations including Adur and Worthing Councils, The Rabbit Group, Core Cleaning Services, Sussex Transport, Gardner and Scardifield, 5 Rings and many more exhibited and the event attracted many guests.

Lancing Business Park is a Business Improvement District and is home to many outstanding businesses and it makes commercial sense to build relationships and collaborate with local businesses where possible. Many business owners who attended the Intertrading Expo have advised me that they have already benefited from meeting new businesses at the event and we are now discussing plans for next years event.

I am experienced in UCD, CX/UX, UI, IA, and Design Thinking, I bring over 17 years experience of end to end user and customer focused experience covering such elements as: User Stories, Personas, Scenarios, Content Inventories, Data Analytics, AB Testing, User & Stakeholder Surveys and workshops, Concept Maps and Project flows, System Maps, Storyboards, Wireframes and of course Prototyping in Omnigraffle, Axure, Uxpin, Sketch & Photoshop an many others if required. Using the latest implementation methodologies and human centered design, innovation and programming. I have a proven ability in all business sectors, having worked with some of the largest company's in Australia and across the world. I have a strong knowledge in social media, marketing, and application development for both mobile devices and desktop interfaces. Being also experienced in Graphic design solutions, SharePoint Flash, ASP, HTML, HTML5, XML, CSS, DHTML, XHTML, Java, Java Script and programming I have knowledge in most codes, but am always willing to learn more. I have proven ability in leadership and mentoring skills, as well as strong skills in the areas of social media, marketing & application development and mobile device UI/UX. I have flair for creative design thinking and pick up things quickly as well as organizing and problem solving. I have the ability to manage other team members on and off site as well as planning of business and project development to meet the company’s needs as well as the clients. I have worked with all levels of business. I am adaptable, level headed, with a love for design and a strong creative team leader.

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