How do you know that your employees trust you?

The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your employees, they will begin to trust you and be happier, work harder, be innovation angels and ambassadors that buy into your brand and grow your business for you.

How to create employee trust

Creating trust may require transforming your company culture which must begin at the top. Now is the time to re-establish your values and remember your purpose. Remember why you went into business in the first place?

New era-leadership requires that you empower your employees to become leaders. Then they will become your brand ambassadors. Why not let your employees co-create your values? What excites them? Once you learn then, then you can create relevant metrics that employees feel excited about achieving. KPIs may include the number of new ideas generated or the number of exceedingly satisfied customers. How do you know a customer is exceptionally satisfied?

Organisations which promote ethical values will benefit from creating a trust dividend. “A trust dividend is a dividend that feeds into employee engagement and workforce commitment, and thus improves organisational performance. In order to gain this trust effect, though, CEOs and line managers need to set the ethical agenda and integrate ethical behaviours into the cultural fabric of their organisation.” (ILM, 2011).

Call Vicky Vaughan, PGDip MCIM on 07909 693172 to find out more or contact us via our contact form. 


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I am experienced in UCD, CX/UX, UI, IA, and Design Thinking, I bring over 17 years experience of end to end user and customer focused experience covering such elements as: User Stories, Personas, Scenarios, Content Inventories, Data Analytics, AB Testing, User & Stakeholder Surveys and workshops, Concept Maps and Project flows, System Maps, Storyboards, Wireframes and of course Prototyping in Omnigraffle, Axure, Uxpin, Sketch & Photoshop an many others if required. Using the latest implementation methodologies and human centered design, innovation and programming. I have a proven ability in all business sectors, having worked with some of the largest company's in Australia and across the world. I have a strong knowledge in social media, marketing, and application development for both mobile devices and desktop interfaces. Being also experienced in Graphic design solutions, SharePoint Flash, ASP, HTML, HTML5, XML, CSS, DHTML, XHTML, Java, Java Script and programming I have knowledge in most codes, but am always willing to learn more. I have proven ability in leadership and mentoring skills, as well as strong skills in the areas of social media, marketing & application development and mobile device UI/UX. I have flair for creative design thinking and pick up things quickly as well as organizing and problem solving. I have the ability to manage other team members on and off site as well as planning of business and project development to meet the company’s needs as well as the clients. I have worked with all levels of business. I am adaptable, level headed, with a love for design and a strong creative team leader.

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