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The Brand Surgery 2022 logo rebrand celebration
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If Buildings Could Speak, from illustrated poems to a book deal with Amberley Publishing

If Buildings Could Speak, from illustrated poems to a book deal with Amberley Publishing

by Vicky Vaughan | Dec 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

I’m really excited to finally share that If Buildings Could Speak now has a publishing home with Amberley Publishing. The book is due out in July 2027, and between now and January 2027 I’ll be creating 70 new illustrations, which is more than one a week. I’m making...
Curious Collective, creating space for children to play, create, and belong

Curious Collective, creating space for children to play, create, and belong

by Vicky Vaughan | Nov 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Curious Collective was designed around a simple but powerful idea, children thrive when they are given space to play, create, and belong. Working with Tina Sparsis, The Brand Surgery developed the brand identity and leaflet, shaping a look and message that feels...
Trusted by Healthcare and Community Brands Across the UK

Trusted by Healthcare and Community Brands Across the UK

by Vicky Vaughan | Nov 11, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Trusted by healthcare brands across the UK: MediP • Strand Dental • CareCubed • West Sussex Mind • Carers Support West Sussex At The Brand Surgery, we help healthcare and community organisations strengthen communication, build trust and engage teams through shared...
Boss Controls website rebrand and digital-first strategy | The Brand Surgery

Boss Controls website rebrand and digital-first strategy | The Brand Surgery

by Vicky Vaughan | Aug 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

The Boss Controls website has never been a standalone design exercise. It has been part of a longer, strategic journey that began when I joined the business in 2016, supporting the company’s communication of its expertise, ambition, and direction as it evolved....
From Pinned to Powerful: Why Heritage Brands Must Keep Moving

From Pinned to Powerful: Why Heritage Brands Must Keep Moving

by Vicky Vaughan | Aug 12, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

When I was young, my mum took me to see a butterfly collection in Sussex. I think it was at St Mary’s House in Bramber. I remember feeling sad that all these beautiful butterflies had been killed and pinned to a board. Preserved forever, yes, but lifeless. That same...
New Tribe Consulting, A Website That Reflects How the Work Really Happens

New Tribe Consulting, A Website That Reflects How the Work Really Happens

by Vicky Vaughan | Jun 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Most consultancy websites try hard to explain what the consultant does.Frameworks, credentials, big promises. The New Tribe Consulting website was designed to do something different. To reflect how Martin Tynan actually works. Calm, considered, and focused on what...
Heritage Needs Repositioning, Not Just Preservation

Heritage Needs Repositioning, Not Just Preservation

by Vicky Vaughan | May 1, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Reframing engagement to unlock relevance, resilience, and funding The Heritage Alliance’s ‘Heritage on the Brink’ report, published in 2024, highlights many of the same concerns I have been exploring in my own work, particularly the need to...

Heritage Branding and Stakeholder Storytelling – The Riviera Hotel, Weymouth

by Vicky Vaughan | Apr 11, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

From Forgotten to Fantastic: How I Help Heritage Buildings Speak Again A few days ago, I found myself staring at my sketch of the Riviera Hotel, wondering—is anyone even noticing?I’ve poured hours, days, years of belief into capturing these buildings.And yet, the...
Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects

Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects

by Vicky Vaughan | Mar 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

A Conversation That Matters When you’re ranked No.1 in the world for heritage architecture by Building Design’s WA100 for Heritage, you’re not just shaping buildings—you’re shaping culture. That’s why it was an honour to be invited to Purcell UK’s HQ in London...
Revitalising the Magic of Cinema – Royal Cinemas Rebrand

Revitalising the Magic of Cinema – Royal Cinemas Rebrand

by Vicky Vaughan | Jan 13, 2025 | AI, Art Deco Cinemas, BMS controls, Brand development, Brand growth

Blog Post: Revitalising the Magic of Cinema – Royal Cinemas Rebrand At The Brand Surgery, we love a challenge, and rebranding Royal Cinemas in Sutton Coldfield was an opportunity to combine heritage, creativity, and strategy to breathe new life into an iconic...
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