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The Brand Surgery 2022 logo rebrand celebration
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Trusted by Healthcare and Community Brands Across the UK

Trusted by Healthcare and Community Brands Across the UK

by Vicky Vaughan | Nov 11, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Trusted by healthcare brands across the UK: MediP • Strand Dental • CareCubed • West Sussex Mind • Carers Support West Sussex At The Brand Surgery, we help healthcare and community organisations strengthen communication, build trust and engage teams through shared...
From Pinned to Powerful: Why Heritage Brands Must Keep Moving

From Pinned to Powerful: Why Heritage Brands Must Keep Moving

by Vicky Vaughan | Aug 12, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

When I was young, my mum took me to see a butterfly collection in Sussex. I think it was at St Mary’s House in Bramber. I remember feeling sad that all these beautiful butterflies had been killed and pinned to a board. Preserved forever, yes, but lifeless. That same...
Heritage Needs Repositioning, Not Just Preservation

Heritage Needs Repositioning, Not Just Preservation

by Vicky Vaughan | May 1, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

Reframing engagement to unlock relevance, resilience, and funding The Heritage Alliance’s ‘Heritage on the Brink’ report, published in 2024, highlights many of the same concerns I have been exploring in my own work, particularly the need to...

Heritage Branding and Stakeholder Storytelling – The Riviera Hotel, Weymouth

by Vicky Vaughan | Apr 11, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

From Forgotten to Fantastic: How I Help Heritage Buildings Speak Again A few days ago, I found myself staring at my sketch of the Riviera Hotel, wondering—is anyone even noticing?I’ve poured hours, days, years of belief into capturing these buildings.And yet, the...
Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects

Why the Future of Heritage Needs Storytellers: My CPD Talk with Purcell Architects

by Vicky Vaughan | Mar 23, 2025 | Architects, Architecture, Brand development, Brand growth, CPD Talks, Heritage, Story Telling

A Conversation That Matters When you’re ranked No.1 in the world for heritage architecture by Building Design’s WA100 for Heritage, you’re not just shaping buildings—you’re shaping culture. That’s why it was an honour to be invited to Purcell UK’s HQ in London...
Revitalising the Magic of Cinema – Royal Cinemas Rebrand

Revitalising the Magic of Cinema – Royal Cinemas Rebrand

by Vicky Vaughan | Jan 13, 2025 | AI, Art Deco Cinemas, BMS controls, Brand development, Brand growth

Blog Post: Revitalising the Magic of Cinema – Royal Cinemas Rebrand At The Brand Surgery, we love a challenge, and rebranding Royal Cinemas in Sutton Coldfield was an opportunity to combine heritage, creativity, and strategy to breathe new life into an iconic...
How to Choose and Trademark the Perfect Brand Name

How to Choose and Trademark the Perfect Brand Name

by Vicky Vaughan | Nov 7, 2024 | AI, BMS controls, Brand development, Brand growth, Brand Guardian

Your brand name is more than just a label—it’s an asset that can define your business’s future. Without proper protection, even the most unique name could face costly challenges. With over 20 years of experience, I’ve helped businesses secure their brand names early,...
Budget time: No surprises here! Our pricing is transparent from the start

Budget time: No surprises here! Our pricing is transparent from the start

by Vicky Vaughan | Oct 29, 2024 | AI, BMS controls, Brand development, Brand growth, Brand trust

At The Brand Surgery, we don’t just treat symptoms—we get to the root of your branding challenges. One of our core principles is transparency, which is why we openly publish our rebranding prices. No hidden costs, no surprises—just a clear pathway to brand health...

NEW! Explainer videos to promote your brand (made with a blend of AI and the Human Touch)

by Vicky Vaughan | Aug 31, 2024 | AI, BMS controls, Brand development, Brand growth, Brand Guardian

At The Brand Surgery, we don’t just treat symptoms—we diagnose and cure your branding challenges. Recently, as part of my Continuous Professional Development (CPD) as a Chartered Marketer, I embarked on an internal project that perfectly blends 22 years of...
Creating Comfort: The Impact of BMS Controls on Cinema Branding

Creating Comfort: The Impact of BMS Controls on Cinema Branding

by Vicky Vaughan | Aug 5, 2024 | BMS controls, Brand development, Brand growth

Creating Comfort: The Impact of BMS Controls on Cinema Branding Introduction At The Brand Surgery, we’ve had the rare pleasure of diving deep into two seemingly unrelated worlds: the vibrant energy of national cinema branding and the unsung heroics of BMS and Smart...
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