by TBS2016hello | Mar 18, 2018 | Brand development, Brand growth, branding, chartered marketer, Leadership, marketing, Marketing Consultant, Marketing mentor
Vicky Vaughan, has accepted a voluntary role of International Marketer for the European Mentoring and Coaching Council (EMCC). The EMCC is renowned for three pillars: accreditation, quality and research. Vicky is working in the quality section. Vicky said: “I am...
by TBS2016hello | Dec 20, 2017 | Brand development, Brand growth, brand promise, Brand Surgery in the Community, branding, Business Growth, shiny brands
It’s The Brand Surgery’s 15th anniversary Our original company was formed on 2nd December 2002. It’s not everyday that you get to be 15 again! Why we are celebrating The Small Business Association (SBA) states that only 25% of new businesses...
by TBS2016hello | Jul 21, 2017 | brand promise, brand research, branding, Case studies, chartered marketer, graphic design, How to write a case study, Innovation, Innovation workshops, Leadership, marketing, Marketing Agency, Marketing Consultant, Marketing mentor, marketing strategy, Roller banner design, The Brand Surgery
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
by TBS2016hello | Jan 10, 2017 | Brand growth, Business Growth, Business growth through shared value, Employee engagement, Profit, Shareholders, Stakeholders
How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...
by TBS2016hello | Jan 10, 2017 | Brand development, Brand growth, Business Growth, chartered marketer, Gain competitive advantage, Leadership, Marketing Agency, Marketing Consultant, marketing strategy
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
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