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Making sense of Brand Management and Brand Equity – for SMEs

by | Feb 13, 2012 | CIM Professional Diploma in Marketing, marketing, Marketing Agency, Marketing Consultant, rebrands, The Brand Surgery, website design, website development, websites

As some of you may well be aware, Vicky Vaughan, the Managing Director of The Brand Surgery is studying to become a Chartered Marketer. So far she has passed the first two units: Managing Marketing (introducing a performance measurement standard into a company for...

Diamond Jubilee vs 2012 Olympics – Branding gone mad!

by | Jan 25, 2012 | brand research, Brand Surgery in the Community, branding, event marketing, Events, marketing, Marketing Agency, Olympics, The Brand Surgery, website design, website development, websites

2012 is going to be a monumental year for the UK as far as events go … It’s the year of the Diamond Jubilee AND the 2012 Olympics. And we should all be celebrating, arranging themed events, boogying-on-down at a record number of street parties to spread...