Our Blog
We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.
CPD reflection – Insights from Transpersonal Psychology Diploma
My CPD statement explores whether Transpersonal Psychology has a positive effect on Marketing and Branding.
Why I’m the luckiest branding creative alive
Made by Me by the Sea is a creative new venture I have launched to celebrate my illustration skills. The Brand Surgery customers will know that my branding roots stem from logo design and graphic design.
Worthing Dome Cinema Rebrand
The Worthing Dome Cinema rebrand project consisted of creating a new logo design and then the preparation of brand guidelines. This is a heritage rebrand and aligns with my Art Deco illustrations which are available at Made by Me by the Sea.
Launch of Made by Me by the Sea – Vintage Illustrations
Made by Me by the Sea is a creative new venture I have launched to celebrate my illustration skills. The Brand Surgery customers will know that my branding roots stem from logo design and graphic design.
My watermelon epiphany: How these watermelons inspired me to add pricing to The Brand Surgery’s website
My watermelon epiphany. How these watermelons inspired me to add pricing to my website branding packages. The big question was: Is this my opportunity to be different and lead the way in transparent pricing? Or was publishing my prices and pricing strategy going to be business suicide?
SuperFlex™ LogoDesign flexible package options
There are four outstanding factors that make England Wales Blind Golf such an amazing charity to work with, and in turn, have made the rebrand a success. The level of trust demonstrated by visually impaired board members, which I go on to explain below …
Revolutionising Brand Identity: The Brand Surgery’s Innovative Rebrand for England and Wales Blind Golf
Discover how The Brand Surgery’s innovative rebranding for England and Wales Blind Golf (EWBG) transcended traditional logo design. We merged strategic marketing with powerful partnerships, creating a vibrant, inclusive brand identity that resonates nationally and internationally. Dive into our case study to see how we transform challenges into opportunities, and brands into benchmarks of excellence.
Apply Cialdini’s Consensus concept to grow your brand
What is Cialdini's Consensus, and how can you use it to grow your brand? The Consensus concept is one of Cialdini’s six powerful marketing psychology concepts. It sits alongside Reciprocation, Scarcity, Authority, Consistency, Consensus and Liking/Friendship....
How much does a rebrand cost?
Why How much does rebranding your business cost? Our product packages are based on our hourly rate, that costs between £55-£125ph. The higher the business risk and brainpower required, the higher the investment required. Creative design and branding strategy...
Rebrand for The Brand Surgery
New logo design for The Brand Surgery The Brand Surgery has a new look and feel for 2022. The pestle and mortar Why did we choose a pestle and mortar? The customers we've been working with since 2002 will remember our previous medical theme branding of doctors and...
Wishing you a Happy, Healthy and Harmonious 2022
Happy New Year to our readers and subscribers. As we head into 2022, I'd like to take this opportunity to celebrate the beauty of small business brands. The Brand Surgery is 20 years old this year, and I feel proud that with the support of our customers, they have...
Learn how to grow your brand using The Diderot Effect
You know, when you buy something new, then you feel like you need to buy something new to match it. That’s called The Diderot Effect, and this is Denis Diderot. This blog teaches you how to grow your brand ethically, using The Diderot Effect. Denis Diderot was French....
If your business were a Summer Ice Treat, what would it be?
I created this fun quiz to make you think about what makes your business personal and business brand different. Pick the iced treat which best represents your business, and learn which of twelve brand archetypes are the best fit. Understanding your brand archetype will enable you to develop an engaging, persuasive and compelling brand voice.
How do partnerships to grow your personal and business brand?
Learn how to create the perfect partnership to grow your personal brand and business brand.
What do degree days and marketing strategy have in common?
Combining marketing psychology tools with energy management practices superpowers the subject of energy management, boosting engagement which is essential to ensure the UK is on the right path to achieve net zero by 2050
New Course: Marketing Psychology from the Inside Out. Perfect for Lockdown!
Welcome to Marketing Psychology from the Inside Out. We have been busy planning our latest course which is available online. If you can answer YES to at least FIVE of these questions, then sign-up now. There is an offer of £10 for the next three days. Are you a Small...
Register for our FREE 4-part Marketing Course – Marketing in the NEW NORMAL
[et_bloom_locked optin_id="optin_9"] Download Part 1 of your mini-marketing course [/et_bloom_locked]Are you one of the 57% of businesses needing to change their marketing message and review their offering in the NEW NORMAL? British Chambers of Commerce research...
Important message for The Brand Surgery® community regarding Coronavirus
Important message for The Brand Surgery® community regarding Coronavirus Over the past few days, confirmed numbers of people infected with Coronavirus across the UK have increased significantly. The Brand Surgery® sends peace and love to all people who have been...
Design or default? How creative design can grow your personal and business brands
Are you where you are as a result of design or default? On the run-up to the Euro Final, I heard Kriss Akabusi describe England's achievement in the final as 'design not default'. As The Brand Surgery's 20th anniversary approaches, I have been reflecting on how I...
Sponsor of the IESE Public Sector Transformation Awards – Public Sector Communications
The Brand Surgery® is excited to be sponsoring the communications category in the 2020 IESE Public Sector Transformation Awards. Having served as a Borough Councillor between 2010-2018, our CEO, Vicky Vaughan, understands that authentic communications are essential to...