Our Blog

We are pleased to present the best and most relevant marketing information, which we hope you find helpful. You will find company news, branding tips and market research. Call The Brand Surgery® on 07909 693172 for further information.

Marketing, PR and creative design for Stagecoach Night Rider Launch

You may know that we have designed bus livery for Stagecoach South and Stagecoach North East in the past.

Stagecoach South asked The Brand Surgery® to relaunch its Night Rider ticket and asked us to organise the launch and design some new bus livery for the Pulse buses to promote the new service.

How food intolerances can boost restaurant innovation

How food intolerances can boost restaurant innovation

I was recently asked to speak at the Adur and Worthing Food Expo on restaurant marketing and branding. It was an amazing day organised by Andy Sparsis of Proto Restaurant Group, Sharon Clarke of Worthing Town Centre Initiative and Adur and Worthing Councils.

How to generate the very best ideas …

With organisations striving to achieve more with fewer resources, how can you keep generating the best ideas? Brainstorming is a fantastic approach to creating new ideas and marketing strategies to overcome problems and challenges, however, it is essential that your...

How to rebrand your charity with the full support of donors

NPFSynergy conducted a survey where 69% of people perceived rebranding to be a waste of money. If your charity is changing direction and is reaching out to a new donor segment, you may need to rebrand, so how can you do this without being perceived to waste donor money?

We’re top of the LinkedIn Social Selling Index

There is an amazing tool in LinkedIn you may not be aware of. It’s called the Social Selling Index (SSI). It measures some powerful key performance indicators and is updated daily. The scoring is based on: Effectiveness of our professional brand Finding the right...

How to create an effective charity impact report

How to create an effective charity impact report

t is important for your charity to create an impact report to show funders and donors how their money is being spent. Impact reports can also be used as a promotional document for new funders. Charity impact reports should follow your corporate branding guidelines. There is a tried-and-tested method to writing a charity impact report. Here are some tips:

What have a chameleon and a firefighter got in common?

Two weeks ago my oven caught fire so I dialled 999. Within five minutes two fire units turned up and I had a house full of firefighters. I had a lucky escape as no-one was hurt and nothing was damaged. Since then, my mind keeps drifting back to those firefighters … but not for the reasons you may be thinking …

Our spectacular 999 emergency services are always ready and able to adapt their behaviour to suit all manner of situations: from cats stuck up trees, to huge fires and horrific road traffic accidents.

Imagine if we injected some of the emergency services’ mindset into organisations that struggle to adapt to change e.g. organisations in the public sector including education, third sector and some retailers etc.

It's Thyroid Awareness Week!

As you know The Brand Surgery® is an ethical branding agency and we work hard to Create Shared Value as part of our Corporate Social Responsibility strategy.

This year, we have chosen Thyroid UK as our chosen charity, mainly because our MD suffers with an under-active thyroid (hypothyroidism) so this subject is close to her heart, or should we say her throat!

Become a super-strong brand by adopting a coaching culture

Our executive coaching services will develop your leadership skills helping you to create a dynamic 'Super Team'. The Brand Surgery® now offers a complete brand management package with the addition of Executive Coaching. We are proud to be the only brand management...

It’s all about connecting the dots

We were asked by Stagecoach North East to redesign its bus livery and branding for the launch of a new fleet of buses (and part of a £2.3 million investment).

In aligned the livery design to the Stagecoach Group’s corporate identity guidelines. We designed a new logo for ‘Connecting the Dots’ which used a font made up of dots. We designed simple black icons help customers to visualise the activities that are accessible by bus. The coloured lines connecting the dot symbols are the same colours as the corresponding routes on the route map.

Registered Expert (business coach) with the Business Growth Service

The Brand Surgery® is a Registered Expert for the Business Growth Service which means you can enjoy highly subsidised effective business coaching. The Business Growth Service is a Government-backed service offering support to businesses with the potential to improve and grow. You may know it as GrowthAccelerator.

Do you multi-task when listening to podcasts or taking part in webinars?

We are conducting an online poll and would be grateful for less than one minute of your time.

Do you ever listen to podcasts or take part in webinars? Do you multi-task when listening to podcasts. What would make you listen more carefully?

Please take part in our quick online poll. https://docs.google.com/forms/d/1TQhtHxMp3DoEv_O1S0z6hvVP_PLY3ufusV9Z7DrcmlA/viewform?usp=send_form

Worthing Wifi brochure design

Brochure design and window sticker design We have recently completed this exciting project for Worthing Town Centre Initiative. We were given a photographic to make 'sunny'! We created window stickers and the cover to a Worthing Wi-Fi map Worthing boasts over 400...

Brand building tips for business success

  "A brand by itself can do nothing  – it must integrate with elements of your business" (Kapferer 2012). We have previously identified that there is much more to brand building than logo design and here are a few...