The 5A Brand Trust model—for creating Brand Trust
We developed and designed the 5A Brand Trust Model as a checklist for our clients (and us) when planning brand marketing campaigns because if you get it wrong, bad news can go viral in seconds. We think about the reputation of you and your brand for the short, medium and long term.
Our leader is a Chartered Marketer, Fellow Member of the Institute of Marketing (FCIM) and Fellow Member of the Institute of Leadership and Management (FInstLM).
The Brand Surgery® is an award-winning business (Worthing Business Awards) soon to be in its 20th year and we want every person and every brand to be the best it can possibly be. Continuous Professional development is one of our values, and we keep one step ahead of digital marketing changes, so you don’t have to.
Examples of our Brand Marketing
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky from The Brand Surgery to help us do this. Vicky came highly recommended by one of our local authority customers, so we knew that she not only understood marketing but she understood our audience too. Vicky audited our core marketing activities which has highlighted that we didn’t promote our CSR or our skills to their full potential. Vicky also suggested some great ways to improve the impact of our communication by segmenting our target audience which will greatly improve our communication to potential customers. We are looking forward to our next marketing consultation with Vicky as she will be focusing on our product range and helping us to integrate our brand values within our marketing communications.
The Brand Surgery created our website and e-marketing/e-newsletter campaigns, growing our customer database to over 4000. This has significantly increased our sales and has helped us to grow from two to four restaurants. Our website has an admin (CMS) system which allows us to update it ourselves and keep our marketing costs to a minimum. The Brand Surgery’s combination of creative design and marketing skills are essential for attracting the right kind of customer.