Nurturing strong, healthy brands | creative design | marketing strategy | CPD accredited training | coaching | mentoring 01903 898977 / 020 3904 7667 / 07909 693172 hello@thebrandsurgery.co.uk

Our values, mission and vision



Do our values align with yours?

Scroll down to read about our community group called Talent Within You. Our director Vicky Vaughan is the founder. Talent Within You enables teenagers aged 13-16 years living in and around Worthing to unleash their niche and develop their personal brands.



Our vision

Better branding. Better world.

Our mission


  • We adopt an inside out approach to branding
  • We continually improve our brand marketing knowledge and expertise through Continuing Professional Development
  • We apply our knowledge through marketing mentoring, training and ethical brand development, enabling our clients and learners to flourish
  • We practice and share our authentic branding knowledge and expertise via digital and offline marking channels, to make it inclusive to all

Our core values


When creating client and learner communications and courses, we ask, “How can we use creativity to make this even more engaging and relevant“?  We have over 30 years of utilising creativity to enhance communications for some of the UK’s leading businesses.

Continuous curiosity

We question everything rather than accept the norm and thrive when we discover new evidence which conflicts with my previous beliefs, because this gives us a good excuse to keep exploring.

Continuous improvement

We love learning and continuously develop our strengths so we can improve life for our clients and their stakeholders. We take part in Continuous Professional Development (CPD) to retain our fellow membership with the Chartered Institute of Marketing and the Institute of Leadership and Management.


A sense of community is an Adlerian concept; without feeling part of a community, life is pretty dull. Therefore, we work hard to promote inclusive communities in our training, mentoring and coaching platforms. Talent Within You is just one of many community events we have launched to connect and engage communities.

How we Create Shared Value by integrating the

Triple Bottom Line into everything we do.

 and resPlanet

How do you measure the planet element of Triple Bottom Line? We calculate our energy used and waste generated, then use an online calculator to work out how much carbon we need to offset to aim to be carbon neutral. We help our clients research where they can contribute and align with a circular economy.

Why wait until your business is forced to become planet-friendly? Employees will trust your company more if they see you being planet friendly. This will increase the emotional appeal of your company which will attract the best talent for less – producing a positive impact on your bottom line. Going green is guaranteed to make your business more profitable in the long run and we lead by example.


  • The Brand Surgery offsets it carbon by working with local communities and charities as well as empowering farmers in India by working with ClimateCare. See the three projects below.
  • We recognise the benefits of working collaboratively with our suppliers for the benefit of all parties.
  • We have reduced our energy consumption by 10% each year since 2010 and are committed to continuing this.
  • Our marketing and brand management consultations include sustainable solutions which not only protect our planet, but reduce your costs and ensure your business enjoys sustainable growth.


It is this element that inspired me to qualify for L7 ILM Executive Coaching and Mentoring qualification. If people are not happy in an organisation, they will not feel valued, possibly resulting in reduced customer service, negatively affecting the profit element. Executive coaching helps successful leaders to build relationships, inspire, motivate and engage with all stakeholders – especially employees – who are required to exceed customer expectations at a profit. 

Measures of success in the ‘People’ element would include the number of years employed, absence from work, staff turnover, health of employees, quality of suppliers. The list is endless. See below how we have helped to promote the ‘People’ aspect of the Triple Bottom Line.


  • In 2010, we set up a charitable organisation called Talent Within You which raises money to help develop local talented children by coaching them and raising their profile. We have raised £3000 to date and are proud to have been part of the children’s success. 
  • We only work with ethical suppliers with recognised ethical accreditations/qualities.
  • People are our greatest asset – this includes suppliers, customers and our associates.
  • We focus on long-term relationships with our clients and consider this integral to our success.


Our ethos is that it makes commercial sense to practice the People and Planet elements of Triple Bottom Line because they naturally have a positive affect on your profit. If one is too focused on boosting profit to please shareholders, one may cut training or take short-cuts in safety which can cause havoc and cost a business much more financially. Think BP Oil Spill in Mexico.

This element was also another reason I studied to become an L7 ILM Executive Coach. Although leaders can learn from analysing past profits, remember they are past. We strive to balance the past, present and future which also helps to future-proof The Brand Surgery® and its clients.

When we look at the ‘profit’ facet of Triple Bottom Line, we look at our clients’ economic growth, because the more we understand them, the more we can Create Shared Value.


  • Increasing personal income
  • Cost of cost-cutting skills
  • Business growth
  • Skill distribution by sector
  • % of organisations in each sector
  • Revenue by sector

How we offset our carbon


Empowering Farmers – Treadle Pumps

This project empowers small holder famers in India to work their way out of poverty. At the same time it reduces carbon emissions, helping to tackle climate change. In rural India, 98 million families make their living by growing and selling crops. In many areas, there is an abundant water source available underground but most farmers can’t access it, meaning they can only grow one crop a year during the monsoon season. Farmers that can afford to, rent expensive diesel pumps to irrigate their land in dry spells, but these release harmful gases and can cause soil erosion.

The Brand Surgery® sets off its carbon by providing simple, affordable Treadle Pumps as a cost-effective and reliable way to irrigate crops year round. Manufactured locally, these Treadle Pumps use human power to move regular, small volumes of water from below ground. Treadle pumps create extra income for almost 1 million farmers. This empowers farmers by giving control over irrigation and the opportunity to grow a wider range of crops. Treadle pumps protect the environment reducing soil erosion and cutting 170,000 tonnes of CO2e.


Solar energy

Modern energy services are crucial to enabling sustainable development, tackling poverty and climate change; and yet globally over 1.3 billion people are without access to electricity. More people live without access to electricity in Sub-Saharan Africa than in any other world region and in Kenya alone, an estimated 35 million people don’t have access to the grid.

Working with leading partners around the world, we offset our carbon by working with ClimateCare to deliver solar energy programmes to bring access to reliable, sustainable, and renewable solar light to households currently without a reliable supply of electricity.

Improving energy access in developing countries increases opportunities for education and employment, creates jobs, and improves skills. Local communities are empowered and local infrastructure such as hospitals and other essential services are able to operate effectively. Where solar power replaced other activity, for example solar lighting replacing kerosene lamp, there are also direct benefits for people’s health.


Lifestraw ‘Carbon for Water’ Kenya

Approximately 884 million people in the world, 37% of whom live in Sub-Saharan Africa, still use basic, untreated sources of drinking water.

Each LifeStraw Family unit lifecyle is three years, it can l purify 18,000 litres of water and save 3 tonnes of CO2 and 1.8 tonnes of wood per year.

This project has distributed nearly a million LifeStraw Family water filters in rural Kenya, providing sustainable access to clean water for over 3.5 million rural Kenyans, and reducing demand for firewood used to boil water, slowing deforestation.

Replacement lifestraw units will be funded by the sale of carbon credits. The project developers are committed to this project for at least ten years.


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