Our marketing best practice standards

How we implement marketing best practice
to make your business the very best it can be.

Brand development best practice from The Brand Surgery®

Our in-house Chartered Marketer will help with all your marketing, branding and creative needs including logo design, website design, brochure design, brand development, strategic marketing, e-marketing campaigns, advertising campaigns and much more. Our best practice marketing approach consists of five simple steps for guaranteed business growth. Your business is unique – and we will treat it with the respect and integrity it deserves. We work with many come of the UK’s leading companies in travel, manufacturing, hospitality, local government, schools, charities and more. Call us on 01903 824229 today to discuss how we can increase your sales. See our client reviews.

Step 1 - Marketing Mentor

All new customers benefit from our complimentary 30 minute marketing consultation / business coaching in Worthing or via Skype which will provide us with a greater insight into your business. We will provide a ‘safe’ thinking environment to explore ideas which will increase your competitive advantage and grow your business.

Step 2 - Market research

Our market research techniques will enable your business to keep up with the rapidly changing market. It is essential to monitor changes in technology and other elements of STEEPLE (Social, Technological, Economic, Environmental, Political, Legal and Ethics) if you want your business to remain flexible. Consumer behaviour and trends constantly change and we are qualified to help your business to exploit the opportunities and be ready to tackle the threats.

Step 3 - Marketing strategy and planning

Once we have researched your market and ascertained your marketing objectives, we will plan for optimum business growth. The marketing solution for your business could include visual identity services such as logo design or website design. Alternatively, if required, we may advise that your business updates its marketing strategy. Whichever recommendation we prescribe for your business, you will be presented with an itemised proposal, in plain English, with a time scale allowing you to plan ahead.

Step 4 - Creative concepts and communications

Steps one to three will ensure we have a thorough understanding of your business in which to channel our creative juices. By this stage we will have identified your target audience and have an idea of buyer behaviour within your market which means anything we design will create a positive impact for your target audience. Once you are happy and have signed off your project, we will arrange print with one of our environmentally-friendly print suppliers if required.

Step 5 - Aftercare and maintenance

Once your project is complete, we will always be on hand to support you, whether or not you require additional coaching, consultation or creative communications. We have been working with many of our clients for over 10 years – maintaining good client relationships is key to our core values.