We make brands shine
Customers have the final say in what your brand means to them. With social media giving customers a louder voice, the written word that appears on your glossy brochures and website must align with your customer service. If not, then trust is lost and brand promise is broken, damaging your corporate reputation and future business.
Marketing is about exploiting all opportunities to add value at each opportunity. As a Chartered Marketer, my job is to help you leverage each interaction to positively influence the image of your brand in the customer’s mind and claim your desired position in the market whether they be local, regional, national or even international.
The Brand Surgery®, business branding and marketing consultancy, will help you to claim your position in the market place for your strengths. The best brand leaders are those who develop and practice their strengths and we can help you with this too.
The customer is king
Without customers you have no business; and by customers, we also mean your employees. How certain are you that your customers’ expectations are being exceeded?
In your business, each one of your employees is driven by different needs. It is your job to exceed employee expectations so they become brand ambassadors and dazzle your customers, even when you are not there. That’s what your internal marketing strategy is for.
To be successful, it is best practice to recruit employees who buy into your brand from day one; they must understand your values, mission and vision. Unless your employees totally immerse themselves into and live your brand values, they will be thinking about their dinner that evening instead of exceeding customer requirements. On a scale of 1-10, how confident are you that your employees are promoting your brand positively 100% of the time – online and offline?
If you truly champion your customer, you will invest the effort in full employee engagement and internal marketing communications. Let The Brand Surgery® help you create an army of brand ambassadors who worship your business.
Reputation, risk and compliance
It is essential for executives to be able to to take a step backwards from working in the business to have a fresh look at risks. Working across a range of sectors including manufacturing, charities and public sector, I offer a range of approaches to identify internal, external and strategic risk which can harm corporate reputation
Our in-house Chartered Marketer excels in frequently identifying huge strategic and financial risks that several private and public boards have been completely oblivious too. In all cases, if the risks hadn’t been spotted, they would have caused major harm to the reputation of all companies concerned. Once risks have been uncovered, we create powerful strategies to mitigate risks that score highly on the risk matrix.
Innovation involves a degree of risk. If we stay as we are we will not survive. An example of this is social media. If you are scared of social media, now is the time to embrace it because customers have a louder voice than ever, and ignoring them can lead to global outcries, harming your brand reputation.
Public sector marketing customer review:
• Marketing strategy
• Creative design
• Marketing consultancy
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky from The Brand Surgery to help us do this. Vicky came highly recommended by one of our local authority customers, so we knew that she not only understood marketing but she understood our audience too. Vicky audited our core marketing activities which has highlighted that we didn't promote our CSR or our skills to their full potential. Vicky also suggested some great ways to improve the impact of our communication by segmenting our target audience which will greatly improve our communication to potential customers. We are looking forward to our next marketing consultation with Vicky as she will be focusing on our product range and helping us to integrate our brand values within our marketing communications.Dr Andrew Larner
Manufacturing sector client review:
• Event management
• Logo design and trademark registration
• Corporate Social Responsibility
• Marketing consultancy
• Marketing strategy
Vicky led our senior management team and departmental managers through the development of our sustainability strategy and eco-kitchen, Planet2050®, which was recently showcased at the Coronation Festival, Buckingham Palace. Vicky led the process very well and our 100 prestigious guests in the Housing Construction Industry have been impressed by her attention to detail. Planet2050® in no doubt helped with our recent merger.Iain Flitcroft event
Charity strategic marketing testimonial:
• Environment scanning
• Risk analysis
• Internal marketing plan to implement a Learning Organisation
• Briefing document to present to the board
We hired Vicky from The Brand Surgery to create a marketing strategy for Coastal West Sussex Mind to become more market focused. Vicky identified several risks we weren’t aware of and suggested innovative risk mitigation strategies. The third world sector is becoming increasingly competitive and we now feel equipped to face threats and embrace opportunities and are now less reliant on one funder. We are also implementing new stewardship techniques and have improved our knowledge management throughout the organisation. We would have no hesitation in recommending Vicky for her strategic marketing and design skills.Katie Glover
Our Best Practice Approach for Marketing and Creative Services
Our in-house Chartered Marketer will help with all your marketing, branding and creative needs including logo design, website design, brochure design, brand development, strategic marketing, e-marketing campaigns, advertising campaigns and much more. Our best practice marketing approach consists of five simple steps for guaranteed business growth. Your business is unique – and we will treat it with the respect and integrity it deserves. We work with many come of the UK’s leading companies in travel, manufacturing, hospitality, local government, schools, charities and more. Call us on 01903 824229 today to discuss how we can increase your sales. See our client reviews.
Step 1 - Marketing Consultation / Business Coaching
All new customers benefit from a 30 minute marketing consultation / business coaching which will provide us with a greater insight into your business. We will provide a ‘safe’ thinking environment to explore ideas which will increase your competitive advantage and grow your business.
Step 2 – Market research
Our market research techniques will enable your business to keep up with the rapidly changing market. It is essential to monitor changes in technology and other elements of STEEPLE (Social, Technological, Economic, Environmental, Political, Legal and Ethics) if you want your business to remain flexible. Consumer behaviour and trends constantly change and we are qualified to help your business to exploit the opportunities and be ready to tackle the threats.
Step 3 - Marketing strategy and planning
Once we have researched your market and ascertained your marketing objectives, we will plan for optimum business growth. The marketing solution for your business could include visual identity services such as logo design or website design. Alternatively, we may advise that your business goes back to basics with a revised marketing strategy. Whichever recommendation we prescribe for your business, you will be presented with an itemised proposal, in plain English, with a time scale allowing you to plan ahead.
Step 4 – Creative concepts and communications
Steps one to three will ensure we have a thorough understanding of your business in which to channel our creative juices. By this stage we will have identified your target audience and have an idea of buyer behaviour within your market which means anything we design will create a positive impact for your target audience. Once you are happy and have signed off your project, we will arrange print with one of our environmentally-friendly print suppliers if required.
Step 5 – Aftercare and maintenance
Once your project is complete, we will always be on hand to support you, whether or not you require additional coaching, consultation or creative communications. We have been working with many of our clients for over 10 years – maintaining good client relationships is key to our core values.