by TBS2016hello | Apr 17, 2018 | Brand growth, brand promise, brand research, Brand trust, branding, Digital branding, Digital marketing
ThemeIsle Premium WordPress Themes & Plugins How much do people trust the industry in which your brand is positioned? How much do they trust your brand? | What are you doing to earn that trust? According to the Edelman Trust Survey, the least trusted of all the...
by TBS2016hello | Jul 21, 2017 | brand promise, brand research, branding, Case studies, chartered marketer, graphic design, How to write a case study, Innovation, Innovation workshops, Leadership, marketing, Marketing Agency, Marketing Consultant, Marketing mentor, marketing strategy, Roller banner design, The Brand Surgery
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
by TBS2016hello | Oct 30, 2016 | brand promise, brand research, branding, Co-creation, logo design, marketing, Marketing Agency, Marketing Consultant
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
by TBS2016hello | Jan 12, 2015 | brand promise, brand research, Business Growth, Marketing Agency, Marketing Consultant, marketing strategy, strategic marketing, The Brand Surgery
I felt inspired to write this article after researching Disruptive Marketing and Learning Organisations: Boy! What an interesting subject choice. It ties in neatly with an interesting talk I listened to by Sir Ken Robinson (Ted Talks) called “How Schools Kill...
by TBS2016hello | Jan 25, 2012 | brand research, Brand Surgery in the Community, branding, event marketing, Events, marketing, Marketing Agency, Olympics, The Brand Surgery, website design, website development, websites
2012 is going to be a monumental year for the UK as far as events go … It’s the year of the Diamond Jubilee AND the 2012 Olympics. And we should all be celebrating, arranging themed events, boogying-on-down at a record number of street parties to spread...
by TBS2016hello | Oct 3, 2011 | brand research, branding, CIM Professional Diploma in Marketing, The Brand Surgery
As you may know, Vicky Vaughan, managing director of The Brand Surgery is in the middle of studying towards a Chartered Institute of Marketing (CIM) “Professional Diploma in Marketing“. Fantastic news! Vicky has passed her first unit which means she is...
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