How much do they trust your brand? | What are you doing to earn that trust? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media platforms. Having said that, trust in UK’s Government, Media, Business and...
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
I felt inspired to write this article after researching Disruptive Marketing and Learning Organisations: Boy! What an interesting subject choice. It ties in neatly with an interesting talk I listened to by Sir Ken Robinson (Ted Talks) called “How Schools Kill...
2012 is going to be a monumental year for the UK as far as events go … It’s the year of the Diamond Jubilee AND the 2012 Olympics. And we should all be celebrating, arranging themed events, boogying-on-down at a record number of street parties to spread...
As you may know, Vicky Vaughan, managing director of The Brand Surgery is in the middle of studying towards a Chartered Institute of Marketing (CIM) “Professional Diploma in Marketing”. Fantastic news! Vicky has passed her first unit which means she is...
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