Managing Corporate Reputation – Converting corporate identity into competitive advantage

Five facts about corporate identity and corporate reputation FACT 1: Managing your corporate reputation increases your competitive advantage because if your business is pitching for a project and your fees are the same or close to your competitor, the business with...

Logo design and corporate identity: ICT Refurbishment – Promoting a circular economy

We have been working with ICTR for a few months now and have recently finished the logo design part of the rebrand. We are currently working on the new website which will be launched in July 2013. We are particularly pleased to be working with a business that shares...

Recommended business marketing books from Vicky Vaughan, Chartered Marketer, Worthing

A good number of books were read on my journey to becoming a Chartered Marketer. As you know by now, branding is much more than logo design and these books certainly prove that concept. My Top Five favourite marketing books for 2012/2013 were: ggg 1. Fish! A...

We celebrate 10 years success. Watch out for our imminent rebrand

We are pleased to announce that in 2013, The Brand Surgery will be ten years old. Hooray! The last ten years have thrown many challenges at us – mainly the recession. Unfortunately, some businesses make the mistake of cutting their marketing budgets when times are...
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The Brand Surgery®, West Parade,
Worthing, West Sussex BN11 3QY

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