Marketing and brand development for charities and non-profit organisations



Vicky A Vaughan FCIM FInstLM specialises in brand development, marketing strategy and creative design to help charities and not-for-profit organisations gain maximum stakeholder engagement.

Our  brand development portfolio includes marketing strategy, charity impact reports, brochure design and fundraising event management.



Creative design for charities and not for profit


• Charity Impact reports
• Website design
• Information brochures
• Logo design

We have been working with several charities and the third sector since 2006 designing logos and marketing materials. Some of the charities we have worked with to date have provided us with a set of corporate identity guidelines from their national office which we have followed.

We enjoy designing charity impact reports and reflecting on the work that a charity has achieved the previous year. We have designed these in a number of formats including A5 and A4. Some charities prefer to distribute impact reports online to save on printing costs, you can see these in the Carers Support project.

We are renowned for our future-proofed logo design and corporate identity and apply our Chartered Marketing expertise when designing logos for any sector or industry, including charities and the third sector.

We offer a special charity design rate to help you reduce admin costs.


Marketing strategies and brand development for charities and non profit organisation


• Brand development strategies

• Corporate brand guidelines

• values, mission and vision

• Internal communications plans

• Impact reporting

• Risk analysis and planning

• Fundraising strategies

• Learning organisation strategy

We help charities to achieve their vision, mission and values by developing integrated internal and external communications plans, promoting employee and stakeholder engagement. Our strategic marketing planning includes strategic audits and 360 degree assessment which identify whether your stakeholder team understands and aligns with your vision, mission and values. Then we segment your stakeholders and develop effective communications that cascade throughout your charity, improving employee engagement and developing your brand. 

We also enjoy environmental scanning for charities and identifying new risks in order to future proof your charity and have surprised many trustees with fundamental risks they hadn’t previously identified.


Charity fundraising events


• Fundraising event marketing
• Fundraising event management
• Fundraising event design
• Fundraising event organisation
• Motivating volunteers
• Increase fundraising efforts
• Motivating a fundraising event team

We have organised and marketed many large fundraising events over the years for charities and charitable organisations such as Oxfam, Help for Heroes, Broadwater Community Association and Talent Within You.

Organisation charity fundraising events require meticulous planning and developing. Working with The Brand Surgery® means you benefit from a high level of interpersonal, communication and organisation skills to make your event run smoothly.

Our coaching skills mean we lead, motivate and inspire charity volunteers, making fundraising event meetings highly productive, whilst still maintaining an element of fun.

We ensure your fundraising efforts are highly rewarded.


Call us NOW for more information.

“We can’t help everyone, but everyone can help someone”

Dr Loretta Scott

Charity customer review
• Impact report design
• Marketing consultancy

The Brand Surgery provided excellent, bite-sized advice on how to present our impact report from scratch. I hadn't created an Impact Report before, so relied on Vicky's expertise. She helped us with the contents and developed a page plan which flowed in logical order. She then designed a stunning report, promoting our statistics in an effective manner, which has been well received by stakeholders. Throughout this project, The Brand Surgery® has been proactive in offering marketing advice to make this impact report a success. We would have no hesitation of recommending her services to other charities.

Anne Hardy

Marketing Manager, Carers Support

Marketing for charities

• Marketing strategy

We hired Vicky from The Brand Surgery to create a marketing strategy for Coastal West Sussex Mind to become more market focused. Vicky identified several risks we weren’t aware of and suggested innovative risk mitigation strategies. The third world sector is becoming increasingly competitive and we now feel equipped to face threats and embrace opportunities and are now less reliant on one funder. We are also implementing new stewardship techniques and have improved our knowledge management throughout the organisation. We would have no hesitation in recommending Vicky for her strategic marketing and design skills.

Katie Glover

Chief Executive, Coastal West Sussex Mind, Client since 2010

"Vicky's creative thinking and management skills meant this community event was a huge success with £1500 being raised for a local charity. Games such as ‘Throwing the bouquet the furthest’ and an ‘Extreme alternative vote to ‘gunge an MP’ gathered media interest and so far have attracted over 11,000 hits on You Tube. Vicky’s PR skills are amazing and meant that the event was very well attended with hardly any advertising costs. I would definitely recommend Vicky and The Brand Surgery to any organisation which needs a successful launch event organising”.

Tim Loughton

Member of Parliament, Westminster