Digital branding and marketing news to keep you one step ahead of your competitors
Technology and Internet of Things (IoT) means that Customer journeys are changing and the speed of changes is getting faster. How do you keep up? That’s easy, our news page has the latest digital branding and marketing news to keep you one step ahead.
How to use the 4A Brand Trust Marketing Model and Digital Marketing to enhance Brand Trust
How much do people trust the industry in which your brand is positioned? How much do they trust your brand? | What are you doing to earn that trust? According to the Edelman Trust Survey, the least trusted of all the markets is media which includes social media...
Corporate Social Responsibility: Broadwater Royal Wedding Picnic
The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow, Dave Hunt and Liana Naylor to put this fantastic event together – our committee has already done a great deal of work in organising the entertainment for the day.
International Marketing for European Mentoring and Coaching Council
Vicky Vaughan, has accepted a voluntary role of International Marketer for the European Mentoring and Coaching Council (EMCC). The EMCC is renowned for three pillars: accreditation, quality and research. Vicky is working in the quality section. Vicky said:...
We are celebrating 15 years of building shiny, strong brands
It's The Brand Surgery's 15th anniversary Our original company was formed on 2nd December 2002. It's not everyday that you get to be 15 again! Why we are celebrating The Small Business Association (SBA) states that only 25% of new businesses make it to 15...
Marketing strategy and mentoring for public sector transformation consultant
iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
Looking after employees naturally protects your stakeholders and grows your brand
How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...
“We want to be happy and ethical” Listen to Generation Y.
Generation Y don’t want cheap – they seek ethical behaviour. Today’s young adults born after 1980 are known as Generation Y or the millennial generation – research indicates that they would rather experience life and be happy than buy new things (Forbes). How can the...
Is there still a place for focusing on cost-leadership strategy alone?
The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...
What is the difference between logo design and branding?
Why creating a good brand requires more than a shiny new logo! I have just been speaking to a business owner who asked us to design a new logo because he needed to increase sales. Our conversation inspired me to publish this post. Logo design alone, will not increase...
Marketing & brand development for Business Improvement Districts
Marketing & brand development for Business Improvement Districts The Lancing Business Park Intertrade Expo which recently took place at Rabbit Skips was another example of our marketing & brand development services for Business Improvement Districts. We researched the...
Is your organisation a good place to work?
Is your organisation a good place to work? How does it impact your brand? Your company culture is your organisation’s greatest competitive advantage.
Brand development testimonial from Stagecoach South
The Brand Surgery revamped and relaunched our ‘night rider unlimited evening travel for £2’ brand across the Coastliner route in East and West Sussex. Vicky designed the visual branding which included advertising, leaflets and bus livery. She then carefully planned two launch events within record time in both Worthing and Brighton, carefully selecting the guest list, venue and itinerary for maximum positive impact. We’re delighted with the quality and organisation of both launches, the visual branding, the pre and post launch marketing. Our directors are extremely busy so it is essential that we have a company like The Brand Surgery which we can 100% trust to get on with the job with minimum input from us, keeping to budget and deadlines. I am happy to recommend The Brand Surgery for their brand development and launch event services.”
New e-commerce website for Macwear Clothing and Embroidery
We are pleased to present this new logo and website for Macwear Clothing and Embroidery. Macwear has been in the business of workwear, school uniforms and embroidery for over 20 years and provides the highest quality in-house embroidery on many items of clothing. It...
Marketing, PR and creative design for Stagecoach Night Rider Launch
You may know that we have designed bus livery for Stagecoach South and Stagecoach North East in the past.
Stagecoach South asked The Brand Surgery® to relaunch its Night Rider ticket and asked us to organise the launch and design some new bus livery for the Pulse buses to promote the new service.
Corporate Identity / logo design for Lelliotts Blinds and Awnings
One of our latest logo designs is for Lelliotts Blinds and Awnings. Our client wanted to celebrate Lelliotts 135th birthday in style, so who were we to refuse? We hope you like the new stylish logo.
How food intolerances can boost restaurant innovation
I was recently asked to speak at the Adur and Worthing Food Expo on restaurant marketing and branding. It was an amazing day organised by Andy Sparsis of Proto Restaurant Group, Sharon Clarke of Worthing Town Centre Initiative and Adur and Worthing Councils.
How to generate the very best ideas …
With organisations striving to achieve more with fewer resources, how can you keep generating the best ideas? Brainstorming is a fantastic approach to creating new ideas and marketing strategies to overcome problems and challenges, however, it is essential that your...
How to rebrand your charity with the full support of donors
NPFSynergy conducted a survey where 69% of people perceived rebranding to be a waste of money. If your charity is changing direction and is reaching out to a new donor segment, you may need to rebrand, so how can you do this without being perceived to waste donor money?
We’re top of the LinkedIn Social Selling Index
There is an amazing tool in LinkedIn you may not be aware of. It’s called the Social Selling Index (SSI). It measures some powerful key performance indicators and is updated daily. The scoring is based on: Effectiveness of our professional brand Finding the right...
How to create an effective charity impact report
t is important for your charity to create an impact report to show funders and donors how their money is being spent. Impact reports can also be used as a promotional document for new funders. Charity impact reports should follow your corporate branding guidelines. There is a tried-and-tested method to writing a charity impact report. Here are some tips: