Broadwater Community Association is still celebrating after the amazing Royal Wedding Picnic event which attracted over 3000 people and raised £1500 within a few hours.

The success of this event is down to a creative agency called The Brand Surgery who are based in Worthing, West Sussex. The organisers said: “We needed to promote this community event to raise money for a local charity called Broadwater Community Association. The Brand Surgery came up with a fantastic online marketing campaign which included an event website, plus a combination of Facebook, Twitter,
Linked In and blog posting.”

Vicky Vaughan, Managing Director of The Brand Surgery said: “We are thrilled with the success of the Broadwater Royal Wedding Picnic. It was an amazing day. People said they heard about the event via Facebook and Twitter, which just goes to show how powerful social networking is when combined with innovative and creative minds! Whether you want to attract businesses, children, adults or couples to your event, our social media marketing expertise seems to work a treat. Thanks to the brilliant event organisers for their time, passion and enthusiasm.”

We spoke to Vicky Vaughan to find out a few trade secrets to online success.

How does one begin to promote a successful event?
VV: It is best to create a new page on your company website especially for your event. If you don’t have a website, then simply create a new one for your event. Then you need to create Twitter, Facebook and Linked In accounts which should all link to your website. Ideally your social media accounts should be branded to match your organisation’s corporate identity. We created a logo for our event as it is an excellent excuse for marketing, PR and promotional give-aways. Social media is an amazingly cost effective marketing tool.

How did you raise money using social media?
VV: We set up a ‘shop’ in Facebook and people donated through this. They can also donate via our website. Then we energetically tweeted and used our online PR skills.

Why did you decide to get involved with social media?
There is a demand for social media as getting your message out there at a reasonable cost is essential, so armed with our copywriting skills, we launched the first in our range of social media services: blogging. We now have many customers who benefit from this wonderful search engine optimisation (SEO) tool and they all reach top spot in Google for their chosen keyword searches.

Does The Brand Surgery still design logos and websites?
VV: Yes. Our branding and website services are very popular and have won awards for us and our clients. We have in fact just completed a brilliant website for Manhattan Furniture. Look at what they said about us: “The Brand Surgery has just completed our website and we are thrilled with it. They took our brief, and enriched it with innovative ideas using the latest technology and our website is now leaps ahead of our competitors. The Brand Surgery is professional in all communications with us, and the team has made this an enjoyable project. They have looked after us along each step of the way and we would thoroughly recommend The Brand Surgery to any company who wants a competitive edge.” Phil Kethro, Marketing Manager, Manhattan Furniture
Anything else you want to say?
VV: Yes! Just incase you didn’t know, in 2009 we were commissioned to design the entire fleet of Coastliner 700 buses which cruise between Brighton and Portsmouth every 10 minutes. We are still celebrating this achievement. Helen Martin, Marketing Manager at Stagecoach South said:
“We have been working with The Brand Surgery for five years and always find the team enthusiastic and full of new ideas.
Not phased by bigger (literally) projects, The Brand Surgery did a great job of the striking illustrations of south coast iconic images that now brighten up our Coastliner 700 buses.”

Finally, we are soon to become Chartered Marketeers and to celebrate this achievement, we are offering one lucky organisation a free strategic report worth £1000s. Simply email to enter the prize draw. Terms and conditions do apply. Please ask for details. Everything mentioned in this blog is produced in-house. To find out more about how our range of services can give your company a competitive edge, contact
Vicky Vaughan at The Brand Surgery on 01903 824229 or 07909 693172.