We were recently asked to design a campaign for Sunny Worthing. We were briefed that the design would grace London Victoria train station and a London taxi and the design should promote Worthing as an innovative and happening seaside resort. Jody and I couldn’t believe our luck! We thought we had woken up on the set of The Apprentice. Our dream job! You may also be aware that we also designed the Worthing Birdman logo, and the Worthing Town Centre Initiative logo.
The Sunny Worthing Campaign concept explained: We decided upon an art-deco design to complement many of Worthing’s Art Deco architecture. We then used Worthing photos in between the sun rays. The waves and clouds are made up of illustrated seashell shapes.
We are delighted with the result. The poster will be showing up at Victoria from the middle of July. If you would like to sample some of The Brand Surgery’s fine graphic design, give us a call on 01903 824229. All discussions are confidential.