Marketing and creative thinking for Local Government / Public Sector
32 years Public Sector & Commercial Experience
- 6 years Council Officer (1986-1992)
- 8 years Borough Councillor (2010-2018)
- 18 years Business Marketing Experience (2002-2020)
What role does marketing play in enabling councils to address the following challenges?
- Future funding and financial resilience
- Maintaining services
- Demand management
- Maintaining adult and child social care
- Building capacity
- Building partnerships
- Doing more with less
- Building powerful partnership collaborations
Buy-in to transformation can only be achieved if employees and communities understand what is happening, in other words, messages must be clearly cascaded through all levels of the hierarchy.
If you need to do more with less and become self sufficient, it is essential to seamlessly integrate internal and external marketing plans and strategies. Too often internal communications are ignored, creating misunderstanding which causes fear, damaging corporate culture. A damaged culture breeds poor productivity; mistakes become common practice at a time when you need to do more with less.
Focused marketing strategies helps councils to enhance employee, resident and community relationships, reducing wasting precious budgets through fear and failure demand.
We work with public sector consultants, town centre managers, credit unions, new members and independent retailers.
Our CEO, Vicky Vaughan FCIM FInstLM, is a L7 qualified Chartered Marketer and Coach. Combine all this and you havea powerful marketing combination to help overcome your public sector challenges.
- Social media & marketing training workshops for independent retailers
- Creative services including logo design, website design and marketing collateral
- Working with town centres to create stunning BID proposals documents
- Delivering training workshops to create and cascade mission, vision, values, partnership marketing for councils and their business community
- Marketing coaching and mentoring for your marketing team
- Copywriting to engage communities and internal team members
- Business and partner networking events
- Launch events
- Personal branding coaching for new members
Scroll down to read about our marketing solutions for local government in more detail.
Empowered by Innovation
Marketing strategy, training, coaching and creative solutions to help you overcome your public sector challenges
Focused marketing strategies for councils and public sector
- How can you best overcome the challenges mentioned above?
- Do your residents understand and trust the work of your council? How can you improve the relationship?
- How do strengthen links between your council and the community?
So many questions and many more! You know what will work best for your council, however, having an external professional marketer assist you with your strategy, adds a commercial perspective. Internal marketers can be caught up in internal polictics and shaping a commercially-led edge and focus can be challenging.
Our resident Chartered Marketer and Qualified Coach has years of local government experience. From our experience, local government strategies are far too long. We will help you write a strategy that is clear, focused and engages all stakeholders.
Mission, Vision & Values workshops
We help you and your team get to the heart of ‘why’ your council exists and where it wants to be in the future. Your council probably looks very different to how it did 30 years ago, so now maybe the right time to revisit your mission, vision and values to inspire your teams through transformation.
Our most sucessful mission, vision and values workshops are made up of a cross section of between 10-15 officers and/or members from your council. It works best when we invite different departments and levels of the hierarchy to gain a good representation. This also helps to cascase the message through your organisation.
Our workshops help you understand what your niche is and how you can use your strengths to deliver best value to meet the expectations of your stakeholders and build relationships. Establishing true values is essential to build strong partnerships so you can do more with less.
Creative design to engage your stakeholders
The Brand Surgery® is different from other marketing consultancies because creativity is in our blood having worked creatively with organisations like Suzuki GB PLC, Stagecoach Bus PLC and Mind since 2002.
We design relevant marketing collateral and branding to engage your stakeholders; from enticing BID proposals to G2C and G2B logo design and branding including credit unions, town centre initiatives, festivals and launch event programmes and signage. Take a look at our online creative portfolio.
“Creativity is an amazingly powerful and important element in marketing success … Too often marketers don’t see the need for external creative or, when they do use them, they over-brief creative people by sketching out their s**t initial ideas and asking them to work from there.”
(Mark Ritson, Marketing Week).
Social media and marketing workshops for independent retailers
Reduce the risk of more empty shops in your high street by enabling independent retailers to boost their marketing skills. We have a wealth of experience in delivering training. We have traditionally run a four part workshop over four weeks which enables retailers to apply their learning to their businesses each week, building greater depth into learning. Our format is not set in stone and we are adaptable to the needs of your organisation. Invest in your local high street.
Testimonial: “We were impressed with your professionalism and knowledge. We have a wide range of businesses with differing needs on the programme which you managed to encompass in your training and adapt delivery to suit. It’s been a pleasure working with you.”
Sally Pepper & Jason Hayward
IBD-UK (via Chichester District Council)