Vicky Vaughan, Creative Director of The Brand Surgery said: “We came up with the idea of a joint promotional arrangement with local attractions and restaurants. Customers would sign-up for a Mega Monkey discount card on www.megamonkey.co.uk which they would then present alongside their Megarider bus ticket at a participating attraction or restaurant. In the present economic climate – if the monetary saving that a Megarider ticket brings isn’t enough temptation, then an exciting discount may be!”
Here is a brief summary of the project:
First, we created the concept of Mega Monkey, including the slogan “Cheeky Deals for our Favourite Customers”. Then once approved, we created several monkey concepts and logos – the one in the photo (left) was chosen. Part of the concept was allowing local attractions to add their logos onto empty stars on the artwork so everyone benefited from this promotion. Then the Mega Monkey branding was applied to a range of mediums – bus livery, bus stop advertisements, and discount cards.
We also set up the promotional deals with attractions and restaurants including Giraffe Restaurants, Bowlplex, Fire & Stone Restaurants, Pyramids Leisure, Bluereef Aquarium. Stagecoach South already had an arrangement with Portsmouth Historic Dockyard.
In January 2012, the bus was launched in Portsmouth with it’s funky new design and we went to Portsmouth for The Big Reveal. One brave Stagecoach South member of staff dressed up for the occasion in a Mega Monkey costume. On the way home, Vicky dared our Mega Monkey to purchase a bunch of bananas – click here to see what happened!
Feedback is that the campaign is going very well. If you have a product or service that needs more sales, look no further. Vicky Vaughan has completed her CIM exams and is professionally qualified to give your business advice on strategic marketing. Call Vicky at The Brand Surgery, CIM qualified marketing agency in Sussex, on 01903 824229 for further information.