Coastal West Sussex website
Coastal West Sussex website

The Brand Surgery is pleased to announce the launch of the new website for Coastal West Sussex (CWS). CWS works to promote future investment and growth between Chichester and Shoreham and are an important organisation in developing local businesses and enterprise.

CWS had an existing website when they came to The Brand Surgery for help, and were quickly shown what needed to be done to bring them into the modern world of web presence. The old website was completely static and provided CWS with no way of updating other than contacting the website hosts, a very old approach.

We instantly suggested a Content Management System to sit beneath their new website to allow them complete control of the copywriting of the website as well as access to numerous dynamically created sections such as ‘News’, ‘Projects’ and ‘Enterprise Activities’ the latter of which can be submitted by website users via a unique and sophisticated form on the website.

Alongside the website itself, The Brand Surgery explained the importance of the role of social media in modern websites and online marketing and CWS jumped on board, setting up a Linked In and Twitter account, despite early protests against the move.

Caroline Wood from CWS had the following to say:

“We were unsure about the inclusion of social media with the new website as we weren’t sure how it would fit in with our organisation, but The Brand Surgery showed us how key they can be for Search Engine Optimisation and equally how few modern websites don’t include these links. In fact, looking back, I now wonder why we weren’t using Twitter and Linked In to network in the past!”

The website is not all about functionality though, The Brand Surgery’s award winning design team took a shine to the CWS concept and produced a modern yet corporate and business-like design that oozes class. Using CWS’ three main colours, navy blue, sky blue and yellow, we kept the styling simple to create the illusion of space on a website where massive amounts of content resides.

The introduction of modern website technologies such as jQuery, AJAX and CSS3 allowed the use of slick animations and rounded corners to name a few and the use of the Google Maps API allowed us to use interactive maps! Obviously, whilst all this was going on we were ensuring the website was completely cross-browser compatible.

CWS’ brief to us was:

  • Modernise the existing website with a fresh design
  • Allow CWS to update the website themselves
  • Easy to find all information
  • Attractive to new and existing businesses
  • A resource ‘hub’

Check out their new website at www.coastalwestsussex.org.uk and see if you think we ticked all the boxes, we know we did!