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Five tips for choosing the best CSR initiative to make societal change and grow your brand in the process

Five tips for choosing the best CSR initiative to make societal change and grow your brand in the process

This article is written for small to medium business owners and consultants who are, or maybe, donating to charities on an adhoc basis and/or sponsoring community events. It explains how adopting a philanthropic mindset can be fun and will build your brand if thought...
Authentic brands case study – Chesterman Homes, property developer

Authentic brands case study – Chesterman Homes, property developer

We are very proud of our client, Chesterman Homes. They have completely embraced our brand trust advice and integrated their Corporate Social Media (CSR) strategy and Core Values into everything they do. The team at Chesterman Homes is working hard to reverse the...

Corporate Social Responsibility: Broadwater Royal Wedding Picnic

The Brand Surgery® takes its Corporate Social Responsibility very seriously! With that in mind, when we heard that Prince Harry and Meghan Markle were to be married, we wasted no time in organising a mammoth celebration. Together we have collaborated with Ann Barlow,...
Marketing strategy and mentoring for public sector transformation consultant

Marketing strategy and mentoring for public sector transformation consultant

iESE are evolving from a government funded organisation to a not for profit limited company. The economic climate is good for us as we help local authorities to save money. However, we needed to let more local authorities know about our good work so we hired Vicky...
Looking after employees naturally protects your stakeholders and grows your brand

Looking after employees naturally protects your stakeholders and grows your brand

How do you know that your employees trust you? The ILM Trust Index 2011 research reveals that many employees surveyed believe their organisation, CEO and line managers prioritise financial goals over ethical operations which causes distrust. If you trust your...

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