Nurturing strong, healthy brands | creative design | marketing strategy | CPD accredited training | coaching | mentoring 01903 898977 / 020 3904 7667 / 07909 693172 hello@thebrandsurgery.co.uk
Marketing and design Coastal West Sussex Mind

Marketing for charities

• Marketing strategy

We hired Vicky from The Brand Surgery to create a marketing strategy for Coastal West Sussex Mind to become more market focused. Vicky identified several risks we weren’t aware of and suggested innovative risk mitigation strategies. The third world sector is becoming increasingly competitive and we now feel equipped to face threats and embrace opportunities and are now less reliant on one funder. We are also implementing new stewardship techniques and have improved our knowledge management throughout the organisation. We would have no hesitation in recommending Vicky for her strategic marketing and design skills.

Katie Glover

Chief Executive, Coastal West Sussex Mind, Client since 2010

Marketing leadership and planning for Coastal West Sussex Mind

I initially conducted a marketing audit which included a staff survey to clarify what the CWSM brand meant to employees.

From this I wrote a marketing report evaluating the current level of flexibility within Coastal West Sussex Mind (CWSM) from information found in the audit. The company accounts state that CWSM is not exposed to any risk, however, the STEEPLE analysis revealed that CWSM has little external focus so it did not know if there were external risks. If CWSM continued to follow its existing strategy it will continue to remain inflexible and be exposed to a number of risks. Therefore a number of recommendations are listed to revise the current strategy.

I then created an Internal Market Plan (IMP) to help CWSM to become a flexible, learning organisation with recommendations for evolving the culture and organisational structure to exploit external market forces. Implementation of the IMP is complex and there are a list of leadership skills required for successful implementation showing gaps and needs for development.

Then I created briefing document for the CEO to present the trustees listing the identified risks that CWSM is exposed to. The briefing document sets out why it is so important to adopt the revised strategy and for the board to commit corporate resources for risk management.

Free marketing course - marketing in the NEW NORMAL

Subscribe to download our FREE 4 part mini marketing course and seeINSTANT results.

You'll instantly receive PART 1 as soon as you confirm your subscription.

INSIGHTS FROM PART 1 are required, and form the backbone of your future marketing. You'll need these insights for PARTS 2, 3 and 4.

Then PARTS 2-4 will arrive by email over four weeks. You will also receive videos and zoom links. 

Each week you will have homework to apply to your business, so you can see instant results when you follow our course step by step.

If you don't receive your confirmation email within five minutes, please check your junk folder. You'll only receive PARTS 3 to 4 once you have confirmed your subscription.

You have Successfully Subscribed!

Pin It on Pinterest

Share this!

Share this post with your friends!