Corporate identity including logo design, menu design and website design for The Fat Greek Taverna Restaurant
The restaurant owner had a clear vision for a Greek restaurant – it was not to be twee, but have a rustic feel. He showed us some colours that he liked and then left the rest to us.
We created the logo first of all. As with all our logo designs, we work hard on the market research to future-proof our clients’ brands. We presented our client with six bespoke logo designs and after some refining we agreed on the logo before your eyes.
We then started designing the website. I have worked with our client for many years and have 99% success rate in interpreting his vision first time.
The Brand Surgery created our website and e-marketing/e-newsletter campaigns, growing our customer database to over 4000. This has significantly increased our sales and has helped us to grow from two to four restaurants. Our website has an admin (CMS) system which allows us to update it ourselves and keep our marketing costs to a minimum. The Brand Surgery’s combination of creative design and marketing skills are essential for attracting the right kind of customer.