Introduction

Boss Controls, a provider of Building Energy Management Systems (BEMS) expanded and relocated to 51 Bishopric, Horsham in 2020.

To celebrate this milestone, The Brand Surgery organised a successful launch event on Friday, 6th December 2020, attended by the Chairman of Horsham District Council, Cllr Kate Rowbottom, Horsham’s Cabinet Member for the Economy and Car Parks.

Connect

To ensure the event’s success, The Brand Surgery implemented comprehensive marketing strategies. This included:

• Pre, present, and post-event press and social media coverage.
• Compiling an ideal guest list for maximum impact.
• Sending out invitations.
• Engaging a professional photographer to capture the event.

Converse

The event featured various elements designed to foster engagement and communication:

• Attendees were welcomed with delicious food.
• Speeches were delivered by key figures, including Cllr Kate Rowbottom, who highlighted the significance of Boss Controls’ expansion and its decision to stay in Horsham.
• Staff were briefed to ensure smooth interactions with guests.
• Blogs and press releases were crafted to share the event’s highlights.

Convert

To leave a lasting impression and convert interest into ongoing engagement:

• Promotional merchandise was distributed to attendees.
• The event demonstrated Boss Controls’ capabilities in optimising BEMS for high-profile clients like Coca Cola, Huawei, and NHS, showcasing their expertise in reducing energy consumption and improving building environments.
• By highlighting their national coverage and remote connectivity, Boss Controls reinforced their position as a leading provider in the booming BEMS industry, driven by the Internet of Things (IoT).