Logo design and brand identity for property developer, Chesterman Homes
This project consisted of market research, business name creation, logo design and developing corporate values.
Sven Chesters and Louise Gorman commissioned The Brand Surgery® to design a new logo and website for them. They wanted to work with us because we have in-house FCIM Chartered marketing expertise. Within our meetings, it also became evident how closely they have to work with planning authorities. Having been a vice-chairman of planning for several years, Vicky, our in-house Chartered Marketer, understands the constraints of planning applications and also what kinds of planning applications settle and unsettle the surrounding community, so we integrated this knowledge into the website copywriting.
Choosing the business name
Our client asked us to help them create a brand name; they were tempted to use the word Sussex or South within their name. We played with different name combinations and we suggested ‘Chesterman’ because this is a blend of both the director’s names and there are not many Chesterman businesses out there. We added ‘Homes’ on the end to give it a warm glow.
Corporate Social Responsibility to build brand trust
We presented a ‘hedgehog’ concept because our market research indicated that property development business has a mixed reputation. Chesterman Homes is buying residential land including gardens, and hedgehogs are considered as good for the garden. Not only this, but this makes an interesting story for digital marketing channels.
The hedgehog concept was popular and we went to work on designing different hedgehog illustrations and Chesterman Homes is now working with various wildlife charities who are looking out for our endangered garden friend.
We have really enjoyed working with Chesterman Homes because they have been fully immersed in the project and we have had some fantastic brainstorming sessions in person and by telephone.
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