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Is there still a place for focusing on cost-leadership strategy alone?

Is there still a place for focusing on cost-leadership strategy alone?

The cost-leadership challenge Cost Leadership is one Porter’s Generic Strategies and businesses following this strategy use techniques including economies of scale, negotiating preferential supplier deals and attracting low cost labour to sustain cost-advantage. This...

Six Spectacular Limited Spring Saver Offers from The Brand Surgery

If you have trouble viewing this prezi, please click here. We have also created a YouTube movie of the presentation which you can see by clicking here. Logo design offer: Let us give your logo some loving! • From only £495 until 1st April 2014 – we will design...

Logo design and corporate identity for Maternity & Nannies

Logo design for B2C business Logo design We have recently completed the logo design and visual identity for Maternity and Nannies which is an international childcare agency based in the UK. The objective of the rebrand was to grow the business by engaging mothers in...

Managing Corporate Reputation – Converting corporate identity into competitive advantage

Five facts about corporate identity and corporate reputation FACT 1: Managing your corporate reputation increases your competitive advantage because if your business is pitching for a project and your fees are the same or close to your competitor, the business with...

Rebrand for The Brand Surgery®: Business marketing in Sussex

Due to diversification of our services, we have been busy rebranding The Brand Surgery® and we are pleased to announce the launch of our new logo and website. Our new-look reflects our carbon neutral and chartered marketer success alongside our twenty combined years...

Chartered marketing consultancy proving to be a hit

We are proud to boast a regular chartered marketing consultancy arrangement with many clients, three of whom are mentioned below. One is a not-for-profit government organisation, one is a local charity and last but by no means least, is an international kitchen and...

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