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It's official – Vicky Vaughan, Chartered Marketer DipM MCIM

Well at long last. All the studying was worth it. Long days and nights with my head stuck in scores of marketing books, studying for exams and writing case studies. I am so excited about this certificate, because it means that The Brand Surgery is one of the only...

E-marketing campaign success – it's all in the segmenting!

The way to get a good response from your emarketing campaigns (and all your marcomms) is to segment your target audience so you can write to each segment in a tone that they engage with. Some questions you should consider: Who do you send your e-campaigns to? If you...

Mega Monkey – Cheeky Deals for Stagecoach South Customers

The Brand Surgery were recently asked to create a new concept to help increase ticket sales of Megarider bus tickets in the Stagecoach South area. Vicky Vaughan, Creative Director of The Brand Surgery said: “We came up with the idea of a joint promotional...

Another win for The Brand Surgery

Making sense of Brand Management and Brand Equity – for SMEs

As some of you may well be aware, Vicky Vaughan, the Managing Director of The Brand Surgery is studying to become a Chartered Marketer. So far she has passed the first two units: Managing Marketing (introducing a performance measurement standard into a company for...