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Making sense of Brand Management and Brand Equity – for SMEs

As some of you may well be aware, Vicky Vaughan, the Managing Director of The Brand Surgery is studying to become a Chartered Marketer. So far she has passed the first two units: Managing Marketing (introducing a performance measurement standard into a company for...

Diamond Jubilee vs 2012 Olympics – Branding gone mad!

2012 is going to be a monumental year for the UK as far as events go … It’s the year of the Diamond Jubilee AND the 2012 Olympics. And we should all be celebrating, arranging themed events, boogying-on-down at a record number of street parties to spread...